OZON Boosts Conversions with Enhanced Product Page Content

OZON Boosts Conversions with Enhanced Product Page Content

This article details how to create high-converting product detail pages on the OZON platform using JSON rich content. It covers the creation steps, techniques for adding images and videos, and how to highlight product selling points through a combination of text and visuals. It also reminds sellers that JSON is not suitable for all product categories and emphasizes the importance of understanding customer needs and continuous optimization to help sellers increase store sales. The guide provides practical tips for leveraging JSON to improve product presentation and ultimately boost conversion rates.

12/30/2025 Logistics Encyclopedia
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Realtime Bidding Reshapes Online Advertising Industry

Realtime Bidding Reshapes Online Advertising Industry

This paper delves into the evolution of auction-based advertising and Real-Time Bidding (RTB) in online advertising. It elucidates key concepts such as Ad Networks (ADNs), Ad Exchanges (ADXs), and Demand-Side Platforms (DSPs). The advantages of RTB over traditional auction advertising are explained, and the significant roles of targeting technologies and trading methods in the development of internet advertising are summarized. The aim is to help readers understand the core logic and future trends of online advertising, particularly focusing on the mechanisms driving programmatic advertising and traffic monetization through real-time bidding systems.

12/30/2025 Logistics Industry Insights
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Facebook Advertisers Urged to Target Audiences Wisely to Cut Costs

Facebook Advertisers Urged to Target Audiences Wisely to Cut Costs

This article reveals potential pitfalls of Facebook's automatic audience expansion feature. Through case studies, it highlights different strategies for various event objectives when a precise seed audience exists. It emphasizes the importance of precise targeting and provides practical advice to avoid wasting ad budget. The analysis focuses on how expanding beyond a well-defined audience can sometimes dilute the effectiveness of campaigns, particularly when aiming for specific conversions or engagements. Understanding these nuances allows advertisers to optimize their spending and achieve better results with their Facebook ad campaigns.

12/30/2025 Logistics Industry Insights
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Can New Amazon Sellers Realistically Earn 5000 Monthly

Can New Amazon Sellers Realistically Earn 5000 Monthly

This article analyzes the possibility and challenges for new sellers to achieve a monthly income of 50,000 RMB on the Amazon platform. It points out that while not easy, success is possible through refined operations, sufficient capital preparation, and effective risk control. The article also reminds sellers to be aware of potential risks and recommends a thorough assessment of their own risk tolerance. Achieving this goal requires dedication, strategic planning, and a proactive approach to managing the complexities of the Amazon marketplace. Careful consideration of these factors can significantly increase the likelihood of success.

12/30/2025 Logistics Industry Insights
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Chinese Ritual Paper Gains Popularity in Overseas Markets

Chinese Ritual Paper Gains Popularity in Overseas Markets

Chinese hell money has unexpectedly gained popularity in overseas markets, achieving high-premium sales through cross-border e-commerce platforms. Social media dissemination and cultural differences are key factors in its success. This article analyzes the opportunities and challenges of hell money exports, highlighting the growth potential in emerging areas like pet funeral services. The global funeral service market is substantial, and Chinese companies should seize the opportunity to actively explore overseas markets, adapting their offerings to local customs and regulations while addressing potential cultural sensitivities associated with the trade.

01/15/2026 Logistics Industry Insights
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West and Central Africa Boost Customs Cooperation

West and Central Africa Boost Customs Cooperation

The 2015 Liaison Office Meeting on Customs Capacity Building in West and Central Africa was held in Senegal, focusing on regional customs reform and capacity enhancement. The meeting reviewed the implementation of the strategic plan, initiated the identification of assistance needs, promoted a regional capacity-building market, and discussed key projects. Through mutual cooperation and field visits, the aim was to improve regional customs efficiency, facilitate trade, and safeguard the economic development of West and Central Africa. The meeting emphasized collaboration to strengthen customs operations and regional integration.

01/07/2026 Customs Knowledge
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Guatemala Boosts Trade Efficiency with WCO Partnership

Guatemala Boosts Trade Efficiency with WCO Partnership

The World Customs Organization (WCO), through the Mercator Program, supports Guatemala's Tax and Customs Administration (SAT) in implementing the Trade Facilitation Agreement (TFA). This support includes on-site missions, needs analysis, and action plan development. The WCO team engaged with Guatemalan stakeholders, proposing recommendations to optimize customs clearance processes, enhance transparency, and strengthen inter-agency cooperation. The aim is to help Guatemala achieve trade facilitation, thereby promoting economic development. This initiative underscores the WCO's commitment to assisting member states in streamlining trade procedures and fostering a more efficient global trading environment.

01/07/2026 Customs Knowledge
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Air India Enhances Cargo Tracking for Logistics Efficiency

Air India Enhances Cargo Tracking for Logistics Efficiency

This article provides a detailed interpretation of the Air India cargo tracking process, covering the air waybill number format, real-time tracking methods, anomaly handling, and transportation time analysis. Users can efficiently grasp the cargo status and optimize cross-border logistics management through various channels such as the official website and third-party platforms. It also introduces special cargo transportation regulations and fee structure, as well as Air India's service network and partners in China and Asia. This enables better understanding and management of air freight shipments with Air India.

01/07/2026 Logistics
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Guangdong Firm Boosts Techdriven Ecommerce in Southeast Asia

Guangdong Firm Boosts Techdriven Ecommerce in Southeast Asia

Guangdong Smart International Logistics is technology-driven, specializing in Southeast Asia line haul services, providing end-to-end logistics solutions for cross-border e-commerce sellers. Through intelligent operations, overseas warehouse network, and excellent customer service, Smart Logistics is emerging in South China and the global market, becoming a significant force in cross-border e-commerce logistics. While there is still room for improvement, its competitive advantages and development potential in the Southeast Asian market cannot be ignored. The company focuses on providing efficient and reliable logistics services to facilitate international trade.

01/07/2026 Logistics Industry Insights
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Oakland Port Traffic Dips Amid Global Trade Shifts

Oakland Port Traffic Dips Amid Global Trade Shifts

The Port of Oakland experienced a 15% year-over-year decrease in cargo volume in August, reflecting weakened retail demand and declining exports. While increased vessel calls and high commercial property occupancy offer positive indicators, global trade slowdown and supply chain diversification pose ongoing challenges. The port needs to adapt to the new economic environment and achieve sustainable development through strategic adjustments such as improving operational efficiency, expanding diversified services, and strengthening inland connections. These measures are crucial to navigate the current economic climate and ensure future growth.

01/16/2026 Logistics
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