As South America's coffee beans, beef, minerals and other valuable resources continue flowing to global markets, the maritime shipping sector that connects these trade arteries is undergoing an unprecedented digital transformation. This revolution represents more than just technological upgrades—it promises leaps in efficiency, transparency and sustainability commitments.
Craft Multimodal: A Regional Shipping Powerhouse
The Craft Multimodal Group has established itself as Brazil's premier freight consolidator and a dominant force across South America's shipping landscape. With decades of regional expertise, an extensive operational network and exceptional service quality, the company has earned widespread industry recognition.
Craft's comprehensive service portfolio spans ocean, air and land transportation, with particular strength in customized end-to-end logistics solutions. Their South American network covers key economies including Brazil, Argentina, Uruguay and Chile, servicing over 180 shipping routes.
INTTRA: Leading Global Shipping E-Commerce
INTTRA operates the world's largest multi-carrier maritime e-commerce network, connecting carriers, NVOCCs, freight forwarders and shippers through its digital platform. The company's solutions enable online booking, electronic bills of lading, cargo tracking and data analytics—streamlining operations while enhancing visibility and reducing costs.
As a driving force behind shipping's digital transformation, INTTRA combines technological innovation with deep industry insights to deliver smarter, more efficient maritime solutions.
Strategic Synergy: Digital Transformation Accelerated
The newly announced partnership will integrate Craft Multimodal into INTTRA's NVOCC network, granting access to its SaaS-based e-commerce solutions. This collaboration will automate processes across Craft's entire operation, including all subsidiaries and client-facing services.
INTTRA's platform will empower Craft with:
- Automated booking and documentation processes
- Enhanced data accuracy through reduced manual entry
- Real-time cargo tracking capabilities
- Improved container visibility through automated status updates
- Streamlined trade documentation with e-bills of lading
Addressing South America's Shipping Challenges
Ronald DeBlis, INTTRA's Senior Vice President of Global Sales, noted that while the agreement doesn't directly solve South America's port infrastructure limitations, the digital efficiencies will help shippers optimize operations. "The South American market has been an enthusiastic adopter of shipping e-commerce technologies," DeBlis observed, emphasizing that digital transformation represents the region's maritime future.
South America's shipping sector faces persistent challenges including inefficient manual processes, information asymmetry and port capacity constraints—issues that digital solutions can help mitigate.
The Road Ahead
This partnership marks a significant milestone in South America's shipping digitalization. By combining INTTRA's global platform with Craft's regional expertise, the collaboration aims to establish new standards for efficiency and service quality in South American maritime logistics.