Google Ads Enhances ROI Tracking for Ecommerce Advertisers

Google Ads Enhances ROI Tracking for Ecommerce Advertisers

When e-commerce platforms connect with Google Ads, merchants face challenges such as misattribution in ROI tracking. This paper delves into these issues and provides solutions based on Google Ads technologies. These include leveraging GCLID, custom parameters, and server-side matching to achieve accurate merchant-level conversion tracking. This enhances advertising efficiency and improves merchant trust by providing a clearer understanding of the return on their ad spend.

12/29/2025 Logistics Industry Insights
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OAG Launches Cloudbased Booking Data for Aviation Analytics

OAG Launches Cloudbased Booking Data for Aviation Analytics

OAG introduces a cloud-based Passenger Booking Data service via its Flight Info Direct platform, breaking down data silos. It integrates historical and forward-looking data, empowering airlines to understand market trends, optimize operational decisions, and improve profitability. This service offers comprehensive passenger travel information and can be combined with other aviation data for more accurate forecasting and analysis. This allows for deeper insights and better strategic planning for aviation businesses.

01/07/2026 Logistics Industry Insights
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Global Customs Adopt Digital Tools to Modernize Trade

Global Customs Adopt Digital Tools to Modernize Trade

ICT is driving customs transformation, enhancing efficiency, regulation, and services. Challenges arise from legacy systems. Future trends include mobile solutions, artificial intelligence, and cloud computing. The adoption of these technologies promises streamlined processes, improved security, and enhanced trade facilitation, ultimately contributing to more efficient and effective customs operations. This shift is crucial for adapting to the evolving global trade landscape and meeting the demands of modern commerce.

12/30/2025 Customs Knowledge
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ERP Modernization Key Challenges and Strategies for Success

ERP Modernization Key Challenges and Strategies for Success

ERP modernization is crucial for digital transformation, yet its success rate remains low. Key considerations include cost, user adoption, and customization challenges. To improve success, businesses should prioritize standardized solutions and leverage cloud computing for scalability and flexibility. A well-planned ERP upgrade can streamline operations, improve data visibility, and ultimately drive business growth, but careful planning and execution are essential to avoid costly delays and disruptions.

01/16/2026 Logistics Industry Insights
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Tech and Talent Reshape Future Supply Chains

Tech and Talent Reshape Future Supply Chains

The annual report of 'Logistics Management' magazine reveals that the pandemic has accelerated the strategic importance of logistics, making digital transformation crucial. Large enterprises are improving efficiency through cloud technology, IoT, and automation. SMEs need to choose appropriate solutions and adopt a gradual approach. Emphasizing both talent and technology is essential to becoming an industry leader. The report also commemorates the late founder, Professor Mary Holcomb.

01/19/2026 Logistics Industry Insights
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Thai Vietjet Expands Bangkok Hub to Boost Southeast Asia Cargo

Thai Vietjet Expands Bangkok Hub to Boost Southeast Asia Cargo

Thai Vietjet Air (VZ), based in Bangkok, is a rising force in Southeast Asian air transport. West Coast Cargo provides global airline information lookup, facilitating cargo tracking. With the improvement of its route network and digital transformation, Thai Vietjet Air is expected to become a leading low-cost carrier in the Southeast Asian region. The airline focuses on providing affordable air travel options and efficient cargo solutions, contributing to the growth of the regional economy.

08/21/2025 Airlines
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Shanghai Port Faces Freight Delays Amid Rising Inspections

Shanghai Port Faces Freight Delays Amid Rising Inspections

This paper, based on the experience sharing of RLJIANG_SH from the Jiyun Baodian forum, explores common issues in freight forwarding practice, such as shipping company order deductions, out-port container loading, and cargo inspection. The article analyzes the causes of these problems and proposes corresponding solutions, aiming to provide references and insights for freight forwarding practitioners. It offers practical advice on navigating these challenges and improving operational efficiency in the freight forwarding industry.

08/23/2025 Logistics Encyclopedia
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Beyond Meat Faces Supply Chain Challenges Amid Labor Weather Issues

Beyond Meat Faces Supply Chain Challenges Amid Labor Weather Issues

Beyond Meat is facing supply chain challenges impacting order fulfillment. Key factors include labor shortages, adverse weather conditions, and packaging material scarcity. These issues are disrupting production and distribution. The company is actively working to mitigate these problems and improve supply chain resilience to ensure timely delivery of its plant-based meat products to meet consumer demand. They are exploring alternative sourcing and logistics solutions to address the current disruptions and prevent future occurrences.

11/03/2025 Logistics Industry Insights
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Fedex Weighs Speed Vs Cost in Global Shipping

Fedex Weighs Speed Vs Cost in Global Shipping

This article provides an in-depth analysis of the differences between FedEx IE (International Economy) and IP (International Priority) services, focusing on comparing time efficiency, price, and service priority. It aims to help readers make informed decisions between speed and cost based on their specific needs, thereby optimizing their international shipping solutions. The comparison allows for a better understanding of which service best suits individual requirements, ensuring efficient and cost-effective international deliveries.

12/30/2025 Logistics Encyclopedia
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Tiktok Black Screen Issue Causes and Fixes Explained

Tiktok Black Screen Issue Causes and Fixes Explained

This article delves into the common causes of TikTok black screen issues, including risk control upgrades and network environment problems. It provides three practical solutions: changing IP nodes, resetting the phone environment, and using overseas real devices. Readers can choose the appropriate solution based on their situation to overcome the black screen problem and regain a smooth TikTok experience. These methods aim to bypass the stricter security measures and ensure stable access to the platform.

01/04/2026 Logistics Industry Insights
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