US Trucking Demand Slows As Rates Volumes Decline in July

US Trucking Demand Slows As Rates Volumes Decline in July

The US truckload freight market cooled down in late July, with both freight rates and volumes declining. The dry van market remained relatively stable, while the refrigerated market weakened due to decreased agricultural product transportation. The flatbed market reflected a slowdown in construction and manufacturing demand. Analysts recommend monitoring macroeconomic data, changes in industry demand, freight rate trends, and policy changes to navigate market adjustments. The overall market indicates a softening demand and requires close observation for potential further downturn.

02/04/2026 Logistics
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Trucking Market Sees Strong Start in January Amid Capacity Shifts

Trucking Market Sees Strong Start in January Amid Capacity Shifts

DAT's latest Truckload Volume Index report reveals widespread increases in US spot market freight volumes and rates in January, driven by post-holiday restocking, tariff policies, and severe weather. The report analyzes the capacity index and freight rate changes for van, refrigerated, and flatbed trucks. It also provides a market outlook, emphasizing the need for businesses to adapt to market volatility and optimize their operational models. The surge indicates a dynamic start to the year, requiring proactive strategies from logistics providers and shippers alike.

02/04/2026 Logistics Industry Insights
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Douyins 618 Festival Boosts Pet Industry Sales

Douyins 618 Festival Boosts Pet Industry Sales

This paper reviews the Douyin 618 promotion data for the pet industry, revealing growth trends in categories such as cat staple food, cat snacks, and fish pets. It analyzes opportunities for emerging brands in a market characterized by low concentration. The report highlights that traffic is crucial for brand growth, and refined operation is essential. Pet brands need to pay attention to market trends, innovate products, and strengthen their presence on emerging platforms to stand out in the competition.

02/03/2026 Logistics Industry Insights
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Scent Marketing Boosts Emotional Engagement in Aroma Industry

Scent Marketing Boosts Emotional Engagement in Aroma Industry

Homesick, a scented candle brand, leverages emotional marketing by using scents to connect with users' emotions, thereby enhancing brand loyalty and sales. Its success story is a valuable case study. The brand effectively taps into nostalgia and personal memories associated with specific locations and experiences, creating a strong emotional bond with its target audience. This approach differentiates Homesick from competitors and fosters a deeper connection beyond just the product itself. This emotional connection translates to increased brand preference and ultimately, higher sales.

02/03/2026 Logistics Industry Insights
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US Warehouse Shortage Hits Record Low CBRE Reports

US Warehouse Shortage Hits Record Low CBRE Reports

A CBRE report indicates that the US industrial real estate vacancy rate continues to decline to a historic low, exacerbating the supply-demand imbalance. E-commerce growth and economic expansion are key drivers, with future supply expected to catch up with demand. Businesses need to pay attention to market segmentation differences, technological innovation, and policy impacts. By seizing opportunities and addressing challenges, companies can achieve long-term growth in the industrial real estate sector.

02/03/2026 Logistics Industry Insights
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Central Bank Signals Key to Strategic Trading Success

Central Bank Signals Key to Strategic Trading Success

Most retail traders overlook the significant impact of central bank decisions on financial markets. This article emphasizes the importance of tracking and predicting central bank policy. It explains how to identify market opportunities by interpreting central bank signals, ultimately leading to more robust investment returns. Understanding central bank actions is crucial for making informed trading decisions and navigating market volatility. By paying close attention to these policies, investors can improve their chances of achieving consistent profitability.

02/04/2026 International Settlement
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North American Class 8 Truck Orders Drop Amid Market Uncertainty

North American Class 8 Truck Orders Drop Amid Market Uncertainty

North American Class 8 truck orders in March 2012 fell below expectations due to seasonal factors, inventory strategies, fuel prices, and freight demand. Despite the decline, replacement demand remains. Manufacturers need to adapt to market changes, focusing on technological innovation and the macroeconomic environment to enhance competitiveness. The order decline doesn't necessarily indicate a long-term downturn, as underlying demand drivers still exist. Companies must analyze the impact of these factors and adjust their strategies accordingly to maintain market share and profitability.

02/04/2026 Logistics
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North American Class 8 Truck Orders Drop Amid Weak Demand

North American Class 8 Truck Orders Drop Amid Weak Demand

Reports from ACT Research and FTR Associates indicate a drop in North American Class 8 truck orders for March, reaching the lowest level since 2010. Key factors contributing to this decline include inventory overhang, rising prices, diesel costs, freight volumes, fleet replacement cycles, and economic uncertainty. The reports suggest that truck manufacturers and dealers should enhance market research, optimize product portfolios, improve service quality, and focus on technological innovation to navigate the challenging market conditions.

02/04/2026 Logistics
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North American Heavyduty Truck Orders Rise in August Amid Concerns

North American Heavyduty Truck Orders Rise in August Amid Concerns

August's heavy truck order data appears to be recovering, but hidden concerns remain. Experts point out that OEMs were overly optimistic, leading to overproduction, and market demand has not met expectations. Facing these challenges, OEMs should adjust production plans and increase R&D investment. Logistics companies should optimize fleet structures and adopt new technologies to seize market opportunities. The apparent rebound may be temporary without strategic adjustments from both manufacturers and end-users to align supply with actual demand and improve operational efficiency.

02/04/2026 Logistics
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Truck Orders Surge Seasonal Boost or Sustained Recovery

Truck Orders Surge Seasonal Boost or Sustained Recovery

Although heavy truck orders in August increased compared to July, they remained at a low level. Experts believe that OEMs were previously too optimistic, leading to overcapacity. Facing market challenges, OEMs should adjust production plans and increase investment in R&D. Dealers should optimize inventory structure and strengthen sales team building. A cautiously optimistic outlook prevails for the end of the year, emphasizing steady progress.

02/04/2026 Logistics Industry Insights
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