Amazon Ads Introduces Benchmarks for Seller Campaign Optimization

Amazon Ads Introduces Benchmarks for Seller Campaign Optimization

Amazon Advertising has launched Benchmarks, offering category-specific data to help sellers optimize their ad campaigns and improve efficiency. This feature allows advertisers to compare their performance against category averages, identifying areas for improvement in targeting, bidding, and creative. By leveraging these insights, sellers can make data-driven decisions to enhance their advertising strategies and drive better results. Currently, Benchmarks is only available in the US marketplace.

01/08/2026 Logistics Industry Insights
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Amazon Sellers Overlook Key Profitability Strategies Beyond ACOS

Amazon Sellers Overlook Key Profitability Strategies Beyond ACOS

This article reveals the misconception of blindly pursuing low ACOS in Amazon operations. It emphasizes TACOS (Total Advertising Cost of Sales) as a crucial metric for measuring overall product profitability. The article explains the balance between ACOS and TACOS, and how to achieve a win-win situation for both advertising and organic traffic by building a virtuous cycle. Ultimately, the goal is to achieve explosive sales growth.

01/23/2026 Logistics Industry Insights
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Laos Businesses Turn to Vkontakte for Social Media Ads

Laos Businesses Turn to Vkontakte for Social Media Ads

This article provides an in-depth analysis of the requirements, processes, and cost considerations for opening a VKontakte advertising account in Laos. It emphasizes the importance of localized content customization and recommends that businesses seek assistance from professional cross-border advertising service providers. This approach ensures efficient and compliant ad campaigns, ultimately leading to successful penetration of the Lao social media market and capitalizing on its potential.

01/23/2026 International Settlement
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Logistics Firms Compete for Yangtze River Economic Belt Growth

Logistics Firms Compete for Yangtze River Economic Belt Growth

The National Development and Reform Commission released the "Innovation-Driven Industrial Transformation and Upgrading Plan for the Yangtze River Economic Belt," signaling trillion-level investment opportunities. Logistics companies should seize this opportunity to participate in infrastructure construction, develop river-sea intermodal transport, promote smart logistics, and provide professional services around key industries. This will enable them to achieve transformation and upgrading, and share the development dividends of the Yangtze River Economic Belt.

09/26/2025 Logistics
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China Deregulates Rail Freight Prices to Cut Logistics Costs

China Deregulates Rail Freight Prices to Cut Logistics Costs

China's National Development and Reform Commission is expanding market-based pricing for railway freight. Prices for some freight services will now be determined by market supply and demand, leading to potential price fluctuations. Businesses will have more choices, and market competition will intensify. Railway companies are required to regulate their pricing practices and protect consumer rights. This reform aims to improve efficiency and responsiveness to market demands, potentially impacting overall logistics costs.

09/26/2025 Logistics
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Ethiopia Boosts Trade with WCO Harmonized System Partnership

Ethiopia Boosts Trade with WCO Harmonized System Partnership

The Ethiopian Customs Commission (ECC), in collaboration with the World Customs Organization (WCO), enhances the professional capacity of its officers in the Harmonized System (HS). This article emphasizes the importance of commodity classification, shares highlights from the ECC's study visit, and provides references and suggestions for customs and enterprises in other developing countries. The aim is to improve trade competitiveness through strengthened customs expertise and efficient classification practices, ultimately contributing to smoother international trade flows.

01/05/2026 Customs Knowledge
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Ethiopia Modernizes Customs Tariffs to Meet Global Norms

Ethiopia Modernizes Customs Tariffs to Meet Global Norms

Ethiopia is accelerating the modernization of its tariff classification system to align with international standards, aiming to facilitate trade and promote economic growth. With support from the EU-WCO Africa HS Project, the Ethiopian Customs Commission is working to streamline processes, improve efficiency, and strengthen capacity building to adapt to the evolving global trade environment. This initiative seeks to simplify customs procedures, reduce trade barriers, and enhance Ethiopia's competitiveness in the international market.

01/05/2026 Customs Knowledge
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Indonesias Tiktok Shop Growth Trends and Policy Shifts

Indonesias Tiktok Shop Growth Trends and Policy Shifts

This article delves into the latest trending products on TikTok Shop Indonesia, covering eight popular categories like cosmetics, women's clothing, and shoes. It also alerts sellers to potential violations of platform rules. Furthermore, the article interprets the adjustments to the TikTok Shop commission policy in Malaysia, providing sellers with comprehensive market insights. This information helps sellers understand the dynamic e-commerce landscape and optimize their strategies for success in the Southeast Asian market.

01/04/2026 Logistics Industry Insights
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Tiktok Shop Boosts UK FMCG Sales with Incentives

Tiktok Shop Boosts UK FMCG Sales with Incentives

This article provides an in-depth analysis of TikTok Shop UK's FMCG seller incentive policies for March-April. It details the commission rebate program for new sellers, rewards for live streams and short videos, and offers practical recommendations. The aim is to help sellers accurately grasp platform benefits, increase store sales, and achieve business growth. The analysis focuses on maximizing the available incentives to drive performance and optimize sales strategies within the TikTok Shop ecosystem.

12/30/2025 Logistics Industry Insights
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Fedextnt Merger Transforms Global Logistics Postapproval

Fedextnt Merger Transforms Global Logistics Postapproval

FedEx's acquisition of TNT Express aimed to bolster its European market position, competing with UPS and DHL. Despite scrutiny from the European Commission, the deal received no objections, clearing a significant hurdle. This move is poised to reshape the European and global logistics landscape, offering customers more comprehensive services and competitive pricing. Integration risks, cultural differences, and competitive pressures remain. However, the transaction holds immense potential and could reshape the global logistics industry.

01/21/2026 Logistics
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