Brands Adapt Strategies to Engage Gen Z in Social Commerce

Brands Adapt Strategies to Engage Gen Z in Social Commerce

Gen Z is becoming the driving force behind social commerce, but trust is a key challenge for brands. To succeed, brands should prioritize building strong official websites, carefully select influencer partners, focus on content marketing, protect user privacy, and improve product quality. Furthermore, community building and co-creation with users are crucial to rebuild trust and win over Gen Z consumers in the social commerce landscape. This holistic approach is essential for establishing long-term relationships and brand loyalty among this influential demographic.

01/16/2026 Logistics Industry Insights
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UGREEN Rises From Chinese Market to 6B Tech Giant

UGREEN Rises From Chinese Market to 6B Tech Giant

UGREEN started as a data cable manufacturer in Huaqiangbei, China. Through independent R&D, omni-channel distribution, and brand building, it has successfully expanded into the global market, achieving an annual revenue of 6 billion RMB. This case reveals key strategies for Chinese 3C digital accessory brands going global: seizing market opportunities, technological innovation, building a global sales network, and emphasizing brand communication. UGREEN's success demonstrates how a focus on quality, innovation, and strategic marketing can lead to global recognition and market share.

01/23/2026 Logistics Industry Insights
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Businesses Customs Collaborate to Strengthen Supply Chains

Businesses Customs Collaborate to Strengthen Supply Chains

The World Customs Organization (WCO) has adopted a resolution aimed at strengthening customs-business partnerships and enhancing global supply chain resilience. The resolution emphasizes strategic prioritization, innovative partnerships, digital transformation, data sharing, and capacity building. The WCO will support its implementation. Businesses can actively participate through AEO certification, enhanced communication, embracing digitalization, and strengthened risk management, collectively building a secure and efficient trade environment. This collaborative approach fosters greater trust and predictability within the international trade landscape, ultimately bolstering supply chain stability.

01/20/2026 Customs Knowledge
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Five Key Elements for Resilient Supply Chain Partnerships

Five Key Elements for Resilient Supply Chain Partnerships

In the face of global supply chain challenges, building mutually beneficial supplier relationships is crucial. This paper explores five key elements for establishing strong supplier relationships: open and efficient communication, collaborative partnerships, continuous innovation, specialized expertise, and a reliable reputation. It emphasizes that companies should make building and maintaining good supplier relationships a core part of their supply chain strategy, thereby creating a more resilient and competitive supply chain system. This fosters resilience and enhances overall competitiveness in a dynamic market.

01/29/2026 Logistics Industry Insights
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Laos Tightens Border Security with Riskbased Screening

Laos Tightens Border Security with Riskbased Screening

With the support of the World Customs Organization, the Lao People's Democratic Republic is actively building a risk-based passenger clearance mechanism through capacity-building workshops. This mechanism aims to enhance border security, improve customs clearance efficiency, and optimize resource allocation. Facing challenges in data analysis, technology application, and inter-agency collaboration, Laos' experience provides valuable lessons for other developing countries. The implementation focuses on streamlined processes and targeted inspections, improving overall border management while facilitating legitimate travel and trade.

01/26/2026 Customs Knowledge
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WCO Boosts Trade Controls in Azerbaijan to Counter WMD Threats

WCO Boosts Trade Controls in Azerbaijan to Counter WMD Threats

The WCO's ACES project has assisted Azerbaijan Customs in enhancing its control over weapons of mass destruction. This initiative involved training customs officers and certifying experts, enabling Azerbaijan to fulfill UN Security Council resolutions and contribute to building a global security barrier. The project strengthens strategic trade control and customs capacity building, ultimately aiming to prevent the proliferation of WMDs and ensure a safer global environment. This collaborative effort underscores the importance of international cooperation in addressing critical security challenges.

01/26/2026 Customs Knowledge
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WCO Eswatini Launch Customs Capacity Pilot Program

WCO Eswatini Launch Customs Capacity Pilot Program

The World Customs Organization (WCO), in collaboration with the Eswatini Revenue Authority (ERA), launched a capacity building assessment pilot project. This initiative aims to enhance training quality and effectiveness, facilitate knowledge transfer, and strengthen customs capacity building through a systematic five-level evaluation model. The project's findings will be shared with WCO members, contributing to the security and facilitation of global trade. The assessment framework will provide valuable insights for optimizing training programs and ensuring sustainable capacity development within customs administrations.

01/26/2026 Customs Knowledge
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Amazon Gold Rush Boom Hides High Risks for Miners

Amazon Gold Rush Boom Hides High Risks for Miners

This article reveals the intellectual property infringement risks and high-profit thresholds hidden behind Amazon's best-selling products. It analyzes five types of high-profit products and emphasizes that small sellers should avoid blindly chasing trends. Instead, they should adhere to long-term strategies and value creation, achieving sustainable growth through differentiated products, brand building, and excellent customer service. The focus should be on building a lasting business rather than solely pursuing fleeting bestsellers, mitigating potential legal issues and fostering customer loyalty.

01/26/2026 Logistics Industry Insights
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Chinese Firm Leshuda Taps Africas 52B Diaper Market

Chinese Firm Leshuda Taps Africas 52B Diaper Market

LesuDA transitioned from building material exports to mother and baby products, deeply cultivating the African market. Through localized production, a multi-brand strategy, and a sales network deeply rooted in communities, they've become a leader in the African mom and baby market. The African infant hygiene product market holds immense potential, projected to exceed $5.2 billion by 2028, offering vast opportunities for cross-border businesses. LesuDA's success showcases the effectiveness of adapting to local needs and building strong community ties in emerging markets.

01/27/2026 Logistics Industry Insights
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WCO Enhances Ukrainian Customs Training Via RTC Reform

WCO Enhances Ukrainian Customs Training Via RTC Reform

The World Customs Organization (WCO) provides technical assistance to the Regional Training Center (RTC) in Ukraine to clarify its role and strategy in capacity building. By assessing the current situation, optimizing the governance structure, and developing strategic plans, the WCO helps the Ukrainian RTC enhance its training capabilities. This aims to better serve customs capacity building in Ukraine and throughout Europe. The WCO also recommends establishing a data monitoring system and strengthening data analysis capabilities to further improve the RTC's effectiveness.

02/02/2026 Customs Knowledge
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