Amazon Sellers Leverage Competitor Data for Influencer Partnerships

Amazon Sellers Leverage Competitor Data for Influencer Partnerships

This article addresses the challenges faced by Amazon sellers in influencer marketing and proposes a precise influencer selection strategy based on competitor analysis. By analyzing competitor Listing pages and leveraging the free tool Scrumball Lite, it efficiently identifies potential high-quality influencer resources. The article also provides strategies for niche product discovery and risk warnings, ultimately aiming to improve marketing ROI for Amazon sellers. This approach allows for a more targeted and effective use of influencer marketing budgets within the competitive Amazon marketplace.

01/23/2026 Logistics Industry Insights
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Infor Acquires GT Nexus for 675M to Boost Supply Chain Tech

Infor Acquires GT Nexus for 675M to Boost Supply Chain Tech

Infor acquired GT Nexus for $675 million to create an end-to-end global business cloud, enhancing supply chain visibility and control. By integrating GT Nexus's cloud platform with Infor's ERP strengths, the acquisition aims to connect all aspects of the supply chain, providing businesses with more efficient, transparent, and sustainable global trade solutions. This strategic move positions Infor to offer a comprehensive suite of services, enabling companies to optimize their supply chain operations and gain a competitive edge in the global market.

01/26/2026 Logistics
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Global Trade Guide Mastering Customs Tariff Classification

Global Trade Guide Mastering Customs Tariff Classification

Incorrect tariff classification leads to customs clearance delays and audits. Accurate classification is crucial for avoiding delays, mitigating risks, optimizing costs, and safeguarding reputation. Proper classification ensures compliance with customs regulations, preventing penalties and disruptions to the supply chain. Investing in accurate tariff classification processes is essential for smooth international trade operations and maintaining a competitive edge. It minimizes potential financial losses and protects the company's standing within the industry. Ultimately, accurate classification streamlines processes and fosters trust with customs authorities.

01/26/2026 Customs Knowledge
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USPS Suspends LTL Pilot Program in Strategic Shift

USPS Suspends LTL Pilot Program in Strategic Shift

USPS has paused its Less-than-Truckload (LTL) pilot program due to financial and operational challenges. A reassessment is likely in the future. This decision impacts shippers and the overall market. USPS needs to optimize its operations and explore innovative models to achieve sustainable growth. The suspension highlights the complexities of entering the competitive LTL market and the importance of a robust strategy for success. The future of USPS involvement in LTL remains uncertain pending the outcome of the reassessment.

01/26/2026 Logistics
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Luxury Home Decor Brands Target Highnetworth Buyers

Luxury Home Decor Brands Target Highnetworth Buyers

This article takes the home furnishing brand The Citizenry as an example, deeply analyzing how to build brand tone through multiple dimensions such as visual consistency, cultural narrative, uniqueness, and ethical legitimacy, and combines promotional strategies and traffic acquisition methods to ultimately win consumer favor. It provides valuable insights for the operation of independent websites for home furnishing brands. The case highlights the importance of a cohesive brand identity and strategic marketing in achieving success in the competitive online market.

01/26/2026 Logistics Industry Insights
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Souper Cubes Sues Over Trademark and Patent Violations

Souper Cubes Sues Over Trademark and Patent Violations

The US freezing mold brand SOUPER CUBES has filed a lawsuit for trademark and patent infringement, which has been accepted by the court in Florida, USA. Sellers are reminded to check their products to avoid infringement risks and jointly maintain a fair and competitive market environment. The lawsuit highlights the importance of respecting intellectual property rights and ensuring that products do not infringe on existing trademarks or patents. Ignoring these rights can lead to costly legal battles and damage to a company's reputation.

01/26/2026 Customs Knowledge
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AI Transforms Fashion with Smart Design Inventory Tech

AI Transforms Fashion with Smart Design Inventory Tech

Zhiyi Technology CEO Zheng Zeyu shared how AI empowers the fashion industry, including building intelligent tag systems with large models, enabling designers with AIGC technology, reducing inventory backlog through precise design, and solving inventory problems through supply chain collaboration. He emphasized that the application of AI aims to enhance brand differentiation and competitive advantage by enabling high-frequency product updates and accurately predicting demand, ultimately improving customer satisfaction and brand loyalty, and promoting the digital transformation of the entire industry chain.

01/26/2026 Logistics Industry Insights
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Xiangtan Sellers Optimize FBA Air Freight to Canada

Xiangtan Sellers Optimize FBA Air Freight to Canada

This article focuses on the FBA air freight line from Xiangtan to Canada, analyzing its advantages such as fast delivery, competitive prices, and convenient customs clearance. It details the cargo requirements, operational procedures, and answers frequently asked questions, helping cross-border e-commerce sellers optimize their logistics solutions and improve transportation efficiency. This service provides a reliable and efficient way to ship goods to Amazon fulfillment centers in Canada, streamlining the supply chain and reducing transit times for online retailers.

01/26/2026 Logistics
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Guide to Optimizing US Ocean Freight for Trade

Guide to Optimizing US Ocean Freight for Trade

This article provides an in-depth analysis of the US ocean freight process, offering a nine-step guide from booking space to pickup and delivery. It shares key operational points such as route selection and packaging requirements, helping you reduce costs and increase efficiency. Master US ocean freight and gain a competitive edge in the global market. The guide covers essential aspects for navigating international trade with the US via sea, offering practical advice for businesses involved in import and export activities.

01/26/2026 Logistics Encyclopedia
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Parcel Market Leaders Optimize Peak Season Logistics

Parcel Market Leaders Optimize Peak Season Logistics

This podcast episode features John Haber from Transportation Insight, providing an in-depth analysis of key trends in the parcel market. Topics include peak season forecasts, rate pricing, service levels, and the impact of Amazon Logistics. Haber shares practical advice on optimizing logistics strategies, helping businesses reduce costs and improve efficiency in a competitive market, ultimately enabling them to succeed during peak seasons. This discussion aims to provide actionable insights for navigating the complexities of parcel shipping and maximizing profitability.

01/26/2026 Logistics Industry Insights
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