Japans Luxury Resale Market Transformed by Mercari
Mercari has emerged as a significant player in the Japanese pre-owned luxury goods market by simplifying the transaction process, offering flexible pricing, building trust mechanisms, and providing secure payment guarantees. It offers users a convenient and safe trading experience, reshaping the market landscape. Its large user base and efficient transaction flow have made it a fertile ground for pre-owned luxury goods trading. Mercari's success highlights the potential of online platforms to disrupt traditional retail models in specialized markets.









