Guide to Scaling Ecommerce Stores With Facebook Ads

Guide to Scaling Ecommerce Stores With Facebook Ads

This article provides independent website sellers with a practical guide to Facebook Ads, covering key aspects such as budget planning, campaign setup, retargeting strategies, key metrics interpretation, and conversion rate optimization. It aims to help sellers optimize advertising performance, reduce customer acquisition costs, and ultimately achieve sales growth for their independent websites. This guide offers actionable insights to improve ROI and drive more efficient advertising campaigns.

12/30/2025 Logistics Industry Insights
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UPS Q3 Revenue Falls but International Growth Offsets Decline

UPS Q3 Revenue Falls but International Growth Offsets Decline

UPS's Q3 revenue decreased by 3.7% year-over-year, primarily due to lower shipping volumes, although pricing strategies partially offset the losses. The international segment performed strongly, with revenue increasing by 5.9% year-over-year. The company is actively pursuing network redesign and adjusting its cooperation model with Amazon. UPS anticipates Q4 revenue of approximately $24 billion and an operating margin of 11%-11.5%.

01/07/2026 Logistics
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Aviation Data Boosts Hotel Industry Growth

Aviation Data Boosts Hotel Industry Growth

The hotel industry is entering a "data-driven" era, with aviation data emerging as a new growth area. By analyzing flight schedules, bookings, ticket prices, flight status, and seat data, hotels can accurately forecast demand, optimize pricing, uncover potential markets, make informed location decisions, conduct targeted marketing, and implement dynamic pricing strategies. These tactics help improve occupancy rates, increase revenue, and achieve a substantial return on investment.

01/07/2026 Logistics Industry Insights
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Cloud Data Enhances Aviation Fleet Analytics

Cloud Data Enhances Aviation Fleet Analytics

The Flight Info Direct platform, powered by Snowflake, provides global aircraft data including owner, model, and status. It empowers maintenance, risk assessment, and valuation processes, enabling data-driven decision-making. The platform offers comprehensive insights into the global aircraft fleet, facilitating informed strategies and optimized operations for aviation professionals and businesses. It helps users leverage data for improved efficiency and profitability within the aviation industry.

01/07/2026 Logistics Industry Insights
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Lazada Thailand Posts Profit Surge Amid Ecommerce Strategy Shift

Lazada Thailand Posts Profit Surge Amid Ecommerce Strategy Shift

Lazada Thailand achieved a revenue of 38 billion Thai Baht in 2022 and turned profitable, largely attributed to the contribution of Lazada Express. Facing challenges from competitors like Shopee's profitability strategies and reduced consumer spending, Lazada needs to optimize its operations, enhance user experience, and explore new growth opportunities. This is crucial for maintaining its competitive edge in the highly competitive Thai e-commerce market.

01/07/2026 Logistics Industry Insights
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Amazon Adapts Strategy Amid Supply Chain Labor Challenges

Amazon Adapts Strategy Amid Supply Chain Labor Challenges

Amazon faces supply chain challenges stemming from labor shortages, actively addressing the issues by adjusting inventory levels, increasing wages, and implementing automation. The company is committed to ensuring a positive customer experience by investing in technology and infrastructure to build a more resilient supply chain system, laying the foundation for future growth. Amazon's response strategies offer valuable insights for other businesses navigating similar challenges.

01/07/2026 Logistics Industry Insights
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Crossborder Ecommerce Stores Must File Annual Reports

Crossborder Ecommerce Stores Must File Annual Reports

This article focuses on cross-border e-commerce sellers, emphasizing the importance of the annual enterprise report. It details which sellers are required to file the report and how to complete the process. The article reminds sellers to file on time to avoid serious consequences such as traffic restrictions or even account suspension due to negligence, ensuring compliant operation of their cross-border business. Timely filing is crucial for maintaining a healthy and compliant business within the e-commerce ecosystem.

01/04/2026 Customs Knowledge
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EU Energy Label Rules Challenge Crossborder Ecommerce Sellers

EU Energy Label Rules Challenge Crossborder Ecommerce Sellers

This article addresses potential issues faced by cross-border e-commerce sellers under the new EU Energy Label regulations and provides detailed coping strategies. It covers how to determine if energy label registration is required, potential problems after uploading labels, and corresponding solutions. The aim is to assist sellers in compliant operation within the EU market. It offers practical guidance for navigating the complexities of the new regulations and ensuring adherence to EU standards, thereby minimizing risks and promoting sustainable business practices.

01/05/2026 Customs Knowledge
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Express Industry's Price War And The New Normal of Survival Where Do We Go From Here

Express Industry's Price War And The New Normal of Survival Where Do We Go From Here

The express delivery industry is under dual pressure from rising rents and soaring labor costs, prompting deep reflection on the ongoing price war. While some delivery points hope for an end to the price war, homogenized competition and e-commerce clients' sensitivity to prices keep pricing strategies as a primary approach. In the future, enhancing services and technological innovation may become the new normal for survival in the industry.

07/23/2025 Logistics
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Global Courier Giants DHL SF Express Vie for 2025 Delivery Dominance

Global Courier Giants DHL SF Express Vie for 2025 Delivery Dominance

This article provides an in-depth analysis of the current situation of international small package delivery competitiveness in 2025. It examines the advantages and disadvantages of DHL, SF Express, and China Post regarding delivery speed, costs, and customs clearance strategies, showcasing the diversified needs and choices in the logistics market. The trade-offs between speed and cost across different channels offer diverse logistics solutions for cross-border e-commerce.

08/07/2025 Logistics Industry Insights
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