Amazon Permits Seller Email Marketing Sparks Mixed Reactions

Amazon Permits Seller Email Marketing Sparks Mixed Reactions

Amazon's decision to allow sellers to send marketing emails directly to buyers marks a significant shift in marketing strategies. This new policy presents opportunities but also carries the risk of spam. Sellers need to precisely target their audience, optimize email content, avoid excessive marketing, and focus on data analysis and compliant operations to effectively address the challenges and seize the opportunities. Mastering these aspects is crucial for successful email marketing on the Amazon platform.

01/04/2026 Logistics Industry Insights
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Wishs Multistore Policy Boon or Risk for Sellers

Wishs Multistore Policy Boon or Risk for Sellers

Wish allows sellers to operate multiple stores, aiming to increase product variety and user engagement. However, sellers are generally concerned that this will intensify competition and reduce profit margins. Sellers should carefully evaluate their own capabilities, develop reasonable operating strategies, and pay close attention to platform policy changes to ensure compliant operations. It is crucial to understand the potential benefits and drawbacks before committing to managing multiple stores on the Wish platform.

01/06/2026 Logistics Industry Insights
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15 Key Search Engines for US Crossborder Ecommerce Growth

15 Key Search Engines for US Crossborder Ecommerce Growth

This article provides an in-depth analysis of the top 15 mainstream search engines in the US, including Yahoo, Bing, AOL Search, Jayde, and Ask. It details each platform's features, development history, and market positioning. The aim is to help cross-border e-commerce businesses understand the diverse search engine landscape in the US market, develop more effective marketing strategies, and ultimately expand their presence, increase brand awareness, and boost sales in the American market.

01/06/2026 Logistics Encyclopedia
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South Korean Ecommerce Challenged by Aliexpresss 7M Push

South Korean Ecommerce Challenged by Aliexpresss 7M Push

The Korean e-commerce market is experiencing a wave of business closures and slowing growth, facing numerous challenges. However, significant market potential remains, attracting increased investment from giants like AliExpress. Cross-border e-commerce sellers need to seize opportunities through refined operations, localized strategies, diversified channels, and brand building to break through the current difficulties. Focusing on these key areas will be crucial for success in the evolving Korean e-commerce landscape.

01/06/2026 Logistics Industry Insights
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Ozons Smart Holiday Mode Boosts Sales During Chinese New Year

Ozons Smart Holiday Mode Boosts Sales During Chinese New Year

This article provides OZON sellers with an operational guide for the Spring Festival period. It focuses on utilizing OZON's vacation mode to flexibly manage store operations. The guide also covers how to ensure healthy store operation, improve product conversion rates, and reduce order cancellation rates through refined operational strategies, optimized logistics, and proactive communication during the holiday. Furthermore, it suggests sellers use the holiday to review past operations and prepare for OZON operations in 2023.

01/06/2026 Logistics
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Douyin Shops Boost Sales with Optimized Product Cards

Douyin Shops Boost Sales with Optimized Product Cards

This article delves into the definition, sources, and conversion strategies of TikTok Shop product card traffic. It emphasizes the importance of using TikTok E-commerce Compass to accurately identify traffic sources and destinations. By strategically optimizing product titles, main images, details pages, and prices, merchants can significantly improve product card conversion rates. This helps businesses capitalize on the free traffic available within the TikTok Shop ecosystem and ultimately increase sales and revenue.

01/06/2026 Logistics Industry Insights
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Amazon Sellers Adapt to FBA Warehouse Delays for Peak Season

Amazon Sellers Adapt to FBA Warehouse Delays for Peak Season

Amazon's FBA warehouses often experience congestion during peak seasons, especially in the US West. Sellers should adopt strategies like 'small, frequent shipments' and diversify warehousing options, including third-party overseas warehouses and Amazon's 'satellite warehouses.' Proactive planning and optimized inventory management are crucial to mitigate risks, ensure sales performance, and support peak season sales. By adopting these measures, sellers can navigate FBA congestion and maintain a steady flow of inventory during the busiest shopping periods.

01/06/2026 Logistics
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Instagram Tiktok Warn Against Buying Followers in Marketing

Instagram Tiktok Warn Against Buying Followers in Marketing

Buying followers on Instagram and TikTok may seem like a quick way to boost social influence, but it can lead to negative consequences such as content throttling, trust crises, and ineffective product-market fit. Through case studies, this article emphasizes that genuine interaction and high-quality content are the correct strategies for social media marketing. It recommends steady growth in follower count through providing valuable content, active engagement, and precise ad targeting.

01/06/2026 Logistics Industry Insights
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Amazon Sellers Hit by Widespread Trademark Irregularities

Amazon Sellers Hit by Widespread Trademark Irregularities

The USPTO sanctioned a trademark agent, impacting over 6,000 trademarks and creating a brand crisis for Amazon sellers. Sellers should immediately conduct self-checks, classify risks, protect their stores, diversify brands, seek legal support, and actively communicate with Amazon to minimize losses. Choosing reputable agencies and strengthening intellectual property awareness are crucial to avoid such incidents. The situation highlights the importance of due diligence and proactive brand protection strategies for Amazon businesses.

01/06/2026 Logistics Industry Insights
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Amazon Sellers Optimize Sponsored Ads for Higher ROI

Amazon Sellers Optimize Sponsored Ads for Higher ROI

This article provides an in-depth analysis of Amazon Sponsored Ads' operational mechanisms, comparing the advantages and disadvantages of automatic and manual campaigns. It emphasizes the importance of advertising in the competitive Amazon marketplace. By implementing sound advertising strategies, sellers can effectively increase product visibility and conversion rates, achieving long-term growth. The article explores key aspects of campaign management and optimization to maximize ROI and drive sales within the Amazon ecosystem.

01/06/2026 Logistics Encyclopedia
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