Pinterest Ad Spend Deductions Reasons and Optimization Tips

Pinterest Ad Spend Deductions Reasons and Optimization Tips

This article delves into the reasons for Pinterest ad cost deductions (click fraud, display issues, quality problems, policy violations), deduction standards (CPC, CPM, quality score), and billing thresholds. It also provides ad cost management strategies such as monitoring performance, optimizing creatives, precise targeting, and setting budgets. The aim is to help advertisers effectively control their budget and improve the effectiveness of their ad campaigns on Pinterest. This includes understanding factors that impact spend and proactive measures to mitigate unnecessary costs.

02/03/2026 Customs Knowledge
Read More
Ozon Sellers Gain Sales Edge With Optimized Product Titles

Ozon Sellers Gain Sales Edge With Optimized Product Titles

This article delves into the significance and strategies of product naming on the Ozon platform. It covers both automatic generation and manual writing methods, providing practical case studies and optimization techniques. The aim is to help sellers create high-converting product names, thereby increasing product visibility and sales. It emphasizes the importance of well-crafted titles in attracting customers and improving search rankings within the Ozon marketplace. The guide offers actionable advice to enhance product discoverability and ultimately boost revenue.

02/03/2026 Customs Knowledge
Read More
OZON Expands As Russias Ecommerce Market Grows

OZON Expands As Russias Ecommerce Market Grows

This paper, based on an in-depth report on OZON platform operations, highlights the importance of understanding OZON's rules and characteristics. It emphasizes the necessity of developing effective operational strategies through professional reports to stand out in the Russian e-commerce market. The report, published by "Treading Waves Cross-border People" on August 1, 2024, consists of 106 pages. It underscores the need for informed decision-making and strategic planning for success on the OZON platform in the competitive Russian e-commerce landscape.

02/03/2026 Logistics Industry Insights
Read More
OZON Sellers Boost Profits with Selffulfillment Model

OZON Sellers Boost Profits with Selffulfillment Model

This article provides an in-depth analysis of the value and profitability strategies of OZON's Fulfillment by Seller (FBS) model, emphasizing its role in low-cost trial and error, traffic locking, and diversified operations. By optimizing operational efficiency, reducing costs, and refining product selection, sellers can fully leverage the advantages of FBS to achieve sustainable growth in their e-commerce business. Focus is placed on strategic product sourcing and operational improvements to maximize returns within the OZON marketplace using the FBS model.

02/03/2026 Logistics Encyclopedia
Read More
GA4 Guide Fixing Google Ads Traffic Quality Issues

GA4 Guide Fixing Google Ads Traffic Quality Issues

This article delves into using GA4 data to troubleshoot Google Ads traffic quality issues. Through a comprehensive analysis of key event conversion rates and user behavior metrics, it helps advertisers quickly identify problems and optimize their advertising strategies to improve ad performance. The importance of data-driven decision-making is emphasized, and continuous optimization is recommended. By leveraging GA4's capabilities, advertisers can gain valuable insights into their traffic sources and refine their campaigns for better results and a higher return on investment.

02/03/2026 Logistics Industry Insights
Read More
Shanghaiaustralia Sea Freight Key Options and Timelines

Shanghaiaustralia Sea Freight Key Options and Timelines

This paper analyzes the types and selection factors of sea freight forwarding services from Shanghai to Australia. It focuses on the characteristics of different transportation methods, such as Full Container Load (FCL) and Less than Container Load (LCL). The study also explores the key factors affecting transportation time efficiency, providing a reference for companies to choose the appropriate freight forwarder. It aims to help businesses understand the nuances of Shanghai-Australia shipping and optimize their logistics strategies for improved delivery times.

02/02/2026 Logistics
Read More
Crossborder Ecommerce Logistics Air Sea and Truck Trends

Crossborder Ecommerce Logistics Air Sea and Truck Trends

This article, from a data analyst's perspective, deeply analyzes the advantages and disadvantages of three logistics models in cross-border e-commerce: air freight, sea freight, and truck delivery (air express, sea express, truck express). It provides data-driven selection strategies to help businesses achieve a balance between cost, timeliness, and risk, ultimately improving cross-border logistics efficiency. The analysis focuses on optimizing supply chains and leveraging data insights for informed decision-making in choosing the most suitable shipping method.

02/02/2026 Logistics Encyclopedia
Read More
Global Logistics Firms Cut Shipping Costs by 30

Global Logistics Firms Cut Shipping Costs by 30

This article delves into the concepts of actual weight, volumetric weight, and billable weight in cross-border logistics, highlighting the crucial role of billable weight in determining freight costs. Through case studies and practical tips, it provides effective strategies for foreign trade companies to reduce logistics costs and improve profitability in a competitive market. Understanding how billable weight is calculated and how to optimize packaging can significantly impact overall shipping expenses, ultimately contributing to a stronger bottom line for export businesses.

02/02/2026 Logistics Encyclopedia
Read More
New Sinous Maritime Route Bolsters Global Trade

New Sinous Maritime Route Bolsters Global Trade

This article provides a comprehensive overview of China-US maritime shipping routes, covering historical development, route selection (Pacific and Atlantic routes), major ports, shipping companies, transit times, and freight cost components. It aims to help readers gain a deeper understanding of this crucial mode of transportation in China-US trade and optimize their international trade strategies. The analysis delves into the specifics of each route, highlighting the advantages and disadvantages, and provides insights into choosing the most efficient and cost-effective option.

02/02/2026 Logistics Encyclopedia
Read More
Indonesia Streamlines Food Export Logistics for Independent Sellers

Indonesia Streamlines Food Export Logistics for Independent Sellers

This article provides a comprehensive guide for independent website sellers looking to export food products to Indonesia. It covers key aspects such as express delivery options, customs clearance strategies, payment methods, and last-mile delivery services. The analysis focuses on the characteristics of Indonesia's payment market and proposes specific logistics solutions and precautions tailored to the unique requirements of food products. This guide aims to help sellers successfully expand into the Indonesian market by addressing critical logistical and financial considerations for food exports.

02/02/2026 Logistics
Read More