Amazon Sellers Turn to Shortform Video for Sales Growth

Amazon Sellers Turn to Shortform Video for Sales Growth

This article delves into the value and application of Amazon product videos, providing practical production and optimization strategies. It aims to help Amazon sellers leverage short video marketing to increase product visibility, improve conversion rates, and succeed in a competitive market. Covering diverse application scenarios, production key points, distribution channels, and future trends of product videos, this article offers sellers a comprehensive practical guide. Learn how to effectively use video to showcase your product and drive sales on Amazon.

01/04/2026 Logistics Encyclopedia
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Facebook Ads Strategy Boosts ROI for Marketers

Facebook Ads Strategy Boosts ROI for Marketers

Sharing 13 years of experience in Facebook advertising strategies, this emphasizes granular operations and multi-channel integrated marketing to improve ROI. The focus is on optimizing campaigns through detailed targeting, A/B testing, and continuous monitoring. By coordinating Facebook ads with other channels like email and content marketing, businesses can create a cohesive customer journey and maximize their return on investment. This approach highlights the importance of a data-driven and integrated strategy for successful Facebook advertising.

01/04/2026 Logistics Industry Insights
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Crossborder Ecommerce Sellers Face Slump Amid Economic Downturn

Crossborder Ecommerce Sellers Face Slump Amid Economic Downturn

The cross-border e-commerce industry is experiencing a downturn, with sellers facing rising costs and tightening platform policies. Many companies are resorting to disguised layoffs and benefit cuts. To overcome these difficulties, sellers need to refine operations, diversify channels, strengthen brand building, and optimize supply chains. These strategies are crucial for survival and development in the fiercely competitive market. Focusing on efficiency and adaptability is key to navigating the current challenges and positioning businesses for future success.

01/07/2026 Logistics Industry Insights
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Germany Probes Amazon Over Antitrust Concerns

Germany Probes Amazon Over Antitrust Concerns

German antitrust authorities are expanding their investigation into Amazon, focusing on whether it hinders third-party seller businesses. New regulations grant regulators greater power to limit Amazon's "rule-making power." Sellers need to pay attention to policy changes, operate in compliance, build brands, and expand channels to meet challenges and achieve sustainable development. The investigation highlights the growing scrutiny of Amazon's market dominance and the importance of compliance for sellers operating on the platform to mitigate potential risks.

01/06/2026 Logistics Industry Insights
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Ebay Sellers Gain Insights on Global Buyer Demographics

Ebay Sellers Gain Insights on Global Buyer Demographics

Understanding eBay buyer origins is crucial for boosting performance. Identifying buyer "nationality" through channels like PayPal informs product selection and operational strategies. While eBay spans global markets, the United States remains a primary market. Sellers need to offer high-quality products and services, implementing refined operational practices to capitalize on global opportunities. Knowing where your buyers come from allows for targeted marketing and inventory management, ultimately leading to increased sales and customer satisfaction on the eBay platform.

01/06/2026 Logistics Encyclopedia
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Ecommerce Sellers Adapt to Shifting Trends for Peak Season

Ecommerce Sellers Adapt to Shifting Trends for Peak Season

Experiencing a decline in Amazon peak season orders? Don't panic! This article delves into the reasons behind the drop, revealing the truth about weak demand in Europe and the US and overseas inventory backlogs. However, Yiwu's export data shows a positive trend, hinting at a brighter peak season. Cross-border veterans share secrets to boost sales, helping you refine product selection, optimize listings, and drive traffic through multiple channels to prepare for a peak season surge.

01/06/2026 Logistics Industry Insights
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Amazon Sellers Struggle With Warehouse Delays Amid Storms Layoffs

Amazon Sellers Struggle With Warehouse Delays Amid Storms Layoffs

Winter storms and Amazon layoffs have disrupted operations at Amazon warehouses across the US, rendering seller listings unavailable and causing significant losses. This article delves into the root causes of these problems and offers emergency self-help strategies and long-term risk management advice for sellers. It emphasizes the importance of diversifying risk and expanding into multiple sales channels to mitigate future disruptions and ensure business continuity in the face of unforeseen challenges within the FBA ecosystem.

01/06/2026 Logistics
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Amazon Sellers Adapt to FBA Storage Limits to Boost Sales

Amazon Sellers Adapt to FBA Storage Limits to Boost Sales

Amazon FBA storage limits pose a significant challenge for sellers. This article provides a comprehensive set of strategies to overcome these limitations and drive business growth. These strategies include leveraging official channels, exploring warehousing solutions, and utilizing multi-channel fulfillment. We also remind sellers to stay informed about policy changes, carefully select service providers, and optimize their inventory management practices. By implementing these strategies, sellers can effectively navigate FBA storage constraints and continue to scale their operations on Amazon.

01/06/2026 Logistics
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Douyin Shops Guide Key Strategies for Bestseller Selection

Douyin Shops Guide Key Strategies for Bestseller Selection

This article reveals effective product selection strategies for Douyin stores, including cross-platform discovery of trending products across the entire network and leveraging official channels such as Blue Ocean Opportunities and industry rankings. It emphasizes the importance of continuous product selection, data analysis, and user feedback to help merchants stand out in Douyin stores. By utilizing these methods, sellers can identify and capitalize on popular products, ultimately driving sales and growth within the Douyin e-commerce ecosystem.

01/06/2026 Logistics Industry Insights
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Amazon Sellers Adjust Strategies Amid Warehouse Closures

Amazon Sellers Adjust Strategies Amid Warehouse Closures

Amazon is scaling back its logistics operations by closing warehouses and postponing projects, posing challenges to sellers such as FBA inventory restrictions and unstable delivery. Sellers should diversify inventory management, optimize supply chains, improve product services, expand sales channels, and pay attention to market dynamics. Overseas warehouses are becoming an important alternative to address FBA limitations, helping sellers seize opportunities in this changing landscape. They offer more control over inventory and fulfillment, mitigating the impact of Amazon's adjustments.

01/06/2026 Logistics Industry Insights
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