Mobile Game Ads Shift from CPI to ROAS by 2026

Mobile Game Ads Shift from CPI to ROAS by 2026

Rising traffic costs in IAA overseas expansion are limiting the traditional CPI model. ROAS targeting can improve profitability and ensure steady growth, making it a recommended strategy for IAA developers to actively adopt in response to market changes. By focusing on return on ad spend, companies can optimize their campaigns for better performance and sustainable growth in the competitive global market. This approach allows for more efficient ad spending and a greater focus on acquiring high-value users.

01/23/2026 Logistics Industry Insights
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Datadriven Ad Strategies Boost Restaurant Revenue

Datadriven Ad Strategies Boost Restaurant Revenue

This article analyzes common reasons for slow spending in local promotion, emphasizing its differentiated exploration mechanism compared to ByteDance Engine Ads. Targeting national and local city campaigns, it provides refined operational strategies such as increasing bids, optimizing targeting, and changing optimization goals. The aim is to help readers improve budget utilization and achieve precise customer acquisition. By understanding the nuances of local targeting and implementing these strategies, advertisers can maximize their ROI and effectively reach their desired local audience.

01/23/2026 Logistics Industry Insights
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US Import Decline Signals Potential Consumer Demand Slowdown

US Import Decline Signals Potential Consumer Demand Slowdown

S&P Global Market Intelligence reports that US imports declined for the 13th consecutive month in August. Weak consumer demand, poor performance in industrial goods, and retailers continuing to reduce inventories suggest a challenging fourth quarter. Experts highlight persistent weakness in consumer goods, including non-seasonal items, painting a concerning picture of the overall economic situation. The continued decline in imports, coupled with sluggish consumer spending, raises concerns about a potential economic slowdown in the US.

01/21/2026 Logistics Industry Insights
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Air Freight Costs Surge Threatening Higher Online Prices

Air Freight Costs Surge Threatening Higher Online Prices

International air freight rates have surged due to a combination of factors including booming cross-border e-commerce demand, the ongoing impact of the pandemic, and consumer spending downgrades in Europe and the US. Freight rates on routes from China to Europe and the US have increased by as much as 50%. This round of price hikes may affect the overseas shopping experience, and consumers should pay attention to market trends and make rational purchasing decisions.

01/26/2026 Logistics
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Trucking Tonnage Drop Points to Economic Slowdown

Trucking Tonnage Drop Points to Economic Slowdown

The American Trucking Associations reported that the unadjusted truck tonnage index fell 4.6% in February compared to January. This decrease in freight volume could signal a slowdown in economic activity and warrants close monitoring of subsequent developments. The trucking tonnage index is often viewed as a leading indicator of the overall health of the economy, reflecting changes in demand for goods and materials across various sectors. A sustained decline could indicate weakening consumer spending or business investment.

01/28/2026 Logistics
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Holiday Shopping Shifts As Inflation Spurs Early Buying

Holiday Shopping Shifts As Inflation Spurs Early Buying

Amidst inflation, consumers are planning their holiday shopping earlier, emphasizing value and diverse delivery options. Retailers are adapting to market changes by optimizing inventory management and promotional activities. Holiday spending is projected to remain robust, but with a greater focus on value. Consumers are seeking deals and discounts, and retailers are responding with targeted promotions and personalized offers. The key for retailers is to balance profitability with meeting consumer demand for affordability and convenience during the holiday season.

01/28/2026 Logistics Industry Insights
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US Freight Decline Sparks Recession Fears

US Freight Decline Sparks Recession Fears

The Cass Freight Index report indicates a decline in both freight volume and expenditures in the US for March, signaling potential economic downturn risks. The report reveals a significant drop in freight volume, accompanied by a corresponding decrease in spending, presenting a pessimistic outlook. Key influencing factors include inventory levels and transportation pricing. Businesses should closely monitor economic data, optimize inventory management, improve operational efficiency, focus on sustainability, and strengthen risk management strategies to navigate these challenges.

01/28/2026 Logistics Industry Insights
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Trucking Shortage Spurs Rising Spot Rates Strains Supply Chains

Trucking Shortage Spurs Rising Spot Rates Strains Supply Chains

The trucking market faces persistent capacity constraints, leading to soaring spot rates. Strong demand growth clashes with limited truck availability, exacerbated by component shortages. Retail and capital goods spending drive the demand surge, while rail transportation emerges as a potential alternative. Businesses need to adapt flexibly, and government and industry associations should actively work to alleviate capacity pressures. The shortage impacts the entire supply chain, requiring innovative solutions and proactive measures to mitigate disruptions and maintain efficient freight movement.

01/28/2026 Logistics Industry Insights
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US Retail Sales Jump in February Hinting at Economic Recovery

US Retail Sales Jump in February Hinting at Economic Recovery

US retail sales exceeded expectations in February, offering hope for economic recovery. Consumer spending remains robust, but the economic outlook is mixed. Experts are optimistic about the housing market, while retailers remain cautious. Future attention should be paid to factors such as employment, consumer confidence, and the housing market to determine the sustainability of the recovery. These indicators will be crucial in assessing whether the positive retail sales figures represent a genuine and lasting upturn in the economy.

01/27/2026 Logistics Industry Insights
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Smart Truckload Solutions Cut Empty Space Costs

Smart Truckload Solutions Cut Empty Space Costs

North American companies lose significant money annually due to 'empty miles' in Full Truckload (FTL) shipping. Flock Freight's Instant Prebate program addresses this by offering discounts based on actual load size through an on-demand pricing model, avoiding payment for unused space. This program leverages shared truckload services, increasing truck utilization, reducing costs, and enabling more efficient, economical, and sustainable transportation. It aims to minimize the financial impact of underutilized truck capacity and optimize logistics spending.

01/26/2026 Logistics Industry Insights
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