Ozon Adapts Store Models to Boost Russian Ecommerce Growth
This article provides an in-depth comparison of OZON's local and cross-border stores, analyzing their advantages and disadvantages across various aspects, including registration requirements, logistics, traffic, capital, and returns. It aims to offer decision-making guidance for sellers planning to enter the Russian e-commerce market. The article emphasizes the importance of selecting the most suitable model based on individual resources, goals, and risk tolerance. It also highlights key recommendations such as a gradual approach and compliant operations to help sellers achieve success in the Russian market.
