Chinese Merchants Use Emotional Appeal to Boost Global Tiktok Sales

Chinese Merchants Use Emotional Appeal to Boost Global Tiktok Sales

This article analyzes the success stories of viral products like "Crying Horse" on TikTok, revealing the importance of emotional value, user feedback, and content marketing in product globalization. It offers three key insights for Chinese merchants expanding to TikTok: anchoring on emotional value, optimizing products with a user-centric approach, and leveraging content to empower details. By focusing on these aspects, businesses can achieve success in overseas markets. The analysis highlights how understanding and catering to consumer emotions, actively seeking user input, and creating engaging content are crucial for thriving in the competitive TikTok e-commerce landscape.

01/30/2026 Logistics Industry Insights
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US Transport Sector Warns of Trade Protectionisms Economic Risks

US Transport Sector Warns of Trade Protectionisms Economic Risks

The US transportation industry warns the Trump administration that tariff policies could negatively impact the economy. The CEO of Union Pacific expresses concern about trade protectionism, arguing that increased tariffs raise business costs and harm consumers. With lowered corporate earnings expectations, the business community strongly opposes the policies. Economists warn of potential job losses and reduced consumer welfare. The report recommends a careful assessment of tariff policies, strengthened communication with trade partners, promotion of trade liberalization, and attention to assistance for affected industries. The potential economic repercussions warrant a more cautious and collaborative approach to trade.

02/03/2026 Logistics Industry Insights
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Costway Innovates Affordable Home and Lifestyle Solutions

Costway Innovates Affordable Home and Lifestyle Solutions

Costway, a brand under the Hoya Group, is committed to providing diverse and high-quality products across home, outdoor, and fitness categories, enhancing users' quality of life. Its core strengths lie in a user-centric design philosophy, stringent quality control, comprehensive customer service, and efficient supply chain management. Moving forward, Costway will continue to deeply understand user needs, innovate products and services, and expand market channels, striving to become a leading global lifestyle brand.

01/30/2026 Logistics Encyclopedia
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Fedex Launches Tool to Streamline Import Shipping

Fedex Launches Tool to Streamline Import Shipping

FedEx has launched a new collaborative shipping tool aimed at enhancing the efficiency and visibility of the import process. This tool enables importers to directly share information with shippers, track cargo status in real-time, and ensure data security. It has been rolled out globally to simplify import procedures.

08/04/2025 Logistics
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Global Trade Relies on Clarity of Incoterms

Global Trade Relies on Clarity of Incoterms

This article delves into the core functions and significance of international commercial terms (Incoterms®), including the allocation of costs and responsibilities, the clarification of risk transfer, and guidance for participants in transportation. Commonly used Incoterms® such as FCA, FOB, FAS, and EXW, along with the slight differences between the 2010 and 2020 versions, help buyers and sellers clearly understand their respective obligations and risks in transactions.

08/07/2025 Logistics Encyclopedia
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Shipping Matches Safely Key Mailing Regulations and Tips

Shipping Matches Safely Key Mailing Regulations and Tips

This article delves into the feasibility and safety of mailing matches, detailing the procedures and precautions for safely shipping them. It also provides tips for mailing other flammable items. The emphasis is on strictly adhering to relevant regulations during the mailing process to ensure the safety of oneself and others. It highlights the importance of understanding and complying with shipping guidelines for hazardous materials to prevent accidents and ensure secure delivery.

12/30/2025 Logistics Encyclopedia
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Sudan Initiates Customs Study to Enhance Trade Efficiency

Sudan Initiates Customs Study to Enhance Trade Efficiency

Sudan Customs, in collaboration with the World Customs Organization, launched a National Time Release Study (TRS) in 2015 to improve customs clearance efficiency and optimize the trade environment. Through workshops, representatives analyzed Sudan's current customs clearance processes and developed a roadmap for action. The implementation of the TRS is expected to identify bottlenecks, streamline procedures, reduce operational costs for businesses, and enhance trade competitiveness, injecting new vitality into Sudan's economic development.

01/07/2026 Customs Knowledge
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Tupperware Halts Production Amid Excess Inventory Market Shifts

Tupperware Halts Production Amid Excess Inventory Market Shifts

Tupperware faces financial pressure due to inventory overstock resulting from misjudged demand during the early pandemic. The company is responding with measures like production halts, promotions, and price increases, while actively pursuing a strategic transformation. This includes expanding online channels, launching sub-brands, and strengthening brand marketing. Tupperware's case serves as a warning to businesses about the importance of accurate market demand forecasting, diversifying sales channels, and continuous product innovation to avoid similar inventory issues and ensure long-term viability.

01/19/2026 Logistics Industry Insights
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Gambia Enhances Customs Efficiency with WCO Trade Facilitation Support

Gambia Enhances Customs Efficiency with WCO Trade Facilitation Support

The World Customs Organization (WCO) supported the Gambia Revenue Authority (GRA) in hosting a Time Release Study (TRS) workshop to enhance trade facilitation. Through expert guidance, practical exercises, and action plan development, Gambia aims to establish a trade facilitation baseline, improve its business environment, and comply with the WTO Trade Facilitation Agreement. The TRS will precisely identify customs clearance bottlenecks, optimize processes, reduce costs, and enhance business competitiveness.

02/05/2026 Customs Knowledge
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