Optimize Amazon Ads by Converting Top Auto Campaigns to Manual

Optimize Amazon Ads by Converting Top Auto Campaigns to Manual

This article presents a scientific set of criteria for filtering Amazon advertising keywords, helping sellers identify high-quality keywords from automatic campaigns and accurately target them in manual campaigns. By using three key metrics – sales, clicks, and CPC – and employing broad and exact match strategies, the goal is to maximize advertising effectiveness, reduce unnecessary spending, and improve overall performance. This approach enables sellers to effectively transition profitable keywords, identified through auto campaigns, into precisely targeted manual campaigns, optimizing budget allocation and boosting ROI.

12/29/2025 Customs Knowledge
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US Ecommerce Surges As Shoppers Prioritize Price and Convenience

US Ecommerce Surges As Shoppers Prioritize Price and Convenience

A Mirakl report indicates that US consumers plan to increase online shopping spending, primarily driven by price advantages. Online platforms are gaining popularity due to their convenience, and consumers expect more personalized features. E-commerce channels offer advantages in product availability, creating opportunities for industry recovery. Sellers need to focus on building online channels, optimizing pricing strategies, and improving customer service to capitalize on these trends. The shift towards online retail presents a significant opportunity for growth and market share.

12/31/2025 Logistics Industry Insights
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Greek Shoppers Turn to Noneu Ecommerce for Cheaper Deals

Greek Shoppers Turn to Noneu Ecommerce for Cheaper Deals

A survey reveals that 80% of Greek consumers prefer shopping on e-commerce platforms outside the EU, primarily driven by lower prices. Platforms like Temu and Shein are popular, with users exhibiting higher daily internet usage. Nearly half of Greek consumers' online spending goes to non-EU platforms, posing a significant challenge to EU e-commerce businesses. The low-price strategy employed by these international platforms attracts Greek consumers seeking affordable options, impacting the competitiveness of domestic and EU-based online retailers.

01/21/2026 Logistics Industry Insights
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Facebook Business Accounts Drive Crossborder Ecommerce Growth

Facebook Business Accounts Drive Crossborder Ecommerce Growth

This article provides an in-depth analysis of the advantages of Facebook overseas business accounts, including worry-free ad spending limits, enhanced stability, higher ad account weight, flexible domain changes for landing pages, superior return on investment, and secure fund flow. Furthermore, the article offers two methods for finding reliable overseas agencies, assisting cross-border e-commerce businesses in unlocking new growth opportunities through Facebook advertising. It highlights the benefits of using overseas accounts for increased control and performance in international markets.

01/27/2026 Logistics Encyclopedia
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US Freight Market Shows Signs of Recovery Amid Prolonged Slump

US Freight Market Shows Signs of Recovery Amid Prolonged Slump

Bank of America's Q2 Freight Payment Index indicates ongoing declines in US freight volumes and spending, albeit with slightly narrower decreases. Experts suggest the market may have bottomed out but still faces challenges from macroeconomic factors and shifting consumption patterns. Businesses should proactively respond by optimizing operations and capitalizing on opportunities like supply chain restructuring and e-commerce growth while awaiting market recovery. The report highlights the need for resilience and adaptation in a challenging economic landscape for the freight industry.

01/26/2026 Logistics Industry Insights
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Study Competitor Analysis Cuts Ad Costs Increases Web Traffic

Study Competitor Analysis Cuts Ad Costs Increases Web Traffic

This article, using Plant Covers as an example, details how to leverage competitive analysis to reduce reliance on expensive advertising and increase organic traffic. It provides four practical analysis approaches: identifying organic traffic opportunities, recognizing ineffective ad spending, finding potential keywords, and discovering missing keywords. These strategies help sellers target advertising more precisely and achieve sustainable growth. By understanding competitor strategies and identifying gaps, businesses can optimize their keyword targeting and advertising campaigns, ultimately improving their visibility and reducing ad costs.

02/02/2026 Logistics Encyclopedia
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US Freight Demand Drops Sharply Fueling Recession Fears

US Freight Demand Drops Sharply Fueling Recession Fears

The Bank of America Freight Payment Index indicates a significant drop in US freight volume and spending in Q2 due to the pandemic, signaling a potential economic recession. Freight volume declined across all regions, accompanied by a decrease in expenditure. Moving forward, carriers and shippers need to be adaptable and monitor the pandemic's evolution. Improvements are expected in retail, construction, and factory supply chains. Digital transformation, diversified services, risk management, and sustainable development are crucial for freight companies to navigate these challenges.

02/04/2026 Logistics Industry Insights
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US Retail Sales Edge Up Despite Economic Concerns

US Retail Sales Edge Up Despite Economic Concerns

May retail sales data showed overall growth, but with significant structural differences. Essential goods retail outperformed non-essential goods. Rising consumer confidence was a key driver, but stagnant wages and macroeconomic uncertainty remain challenges. The future of retail requires focusing on changing consumer needs, strengthening online channels, optimizing supply chain management, and improving customer experience. While the overall picture is positive, retailers must adapt to evolving consumer behavior and economic pressures to maintain growth.

02/03/2026 Logistics Industry Insights
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China Urges Logistics Sector Reforms to Boost Global Competitiveness

China Urges Logistics Sector Reforms to Boost Global Competitiveness

This article explores the systemic and mechanistic issues faced by China's logistics industry in its innovative development. It offers specific policy recommendations including market access reforms, upgrades to the regulatory system, improvements to the standard system, and financial innovations, aimed at promoting the comprehensive enhancement of the industry's vitality and competitiveness.

07/28/2025 Logistics
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Streamer crazy Little Yang Bro Reaches Out to Anticounterfeit Activist Wang Hai

Streamer crazy Little Yang Bro Reaches Out to Anticounterfeit Activist Wang Hai

The reconciliation between influencer Xiao Yang Ge and anti-counterfeiting activist Wang Hai has sparked widespread discussion. Xiao Yang Ge's generous gesture softened Wang Hai's stance, but consumer rights remain paramount. Is this reconciliation genuine remorse or a PR strategy? Public opinion suggests that the live streaming e-commerce industry should prioritize consumer rights by improving product quality and service levels. The incident highlights the importance of ethical practices and consumer protection in the rapidly growing live commerce sector.

01/07/2026 Logistics Industry Insights
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