Opinion Consumers Boost Crossborder Ecommerce Growth

Opinion Consumers Boost Crossborder Ecommerce Growth

This paper delves into the application of KOC (Key Opinion Consumer) marketing in cross-border e-commerce. It analyzes the differences between KOCs and KOLs, and proposes strategies for building private domain traffic using KOCs. The research highlights the authenticity and cost-effectiveness advantages of KOC marketing. It emphasizes the importance of selecting suitable KOCs, maintaining authenticity, and establishing long-term partnerships to maximize the effectiveness of KOC campaigns in driving traffic and sales within the cross-border e-commerce landscape.

01/22/2026 Logistics Industry Insights
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Freight Spending Shifts and Tech Drive Logistics Evolution Study

Freight Spending Shifts and Tech Drive Logistics Evolution Study

The 33rd annual State of Logistics Report reveals shifting freight spending patterns and emphasizes the crucial role of technology application in reshaping the logistics industry. Businesses need to pay attention to the impact of macroeconomics, consumer behavior, and technological innovation. Optimizing supply chains and investing in new technologies are essential for adapting to market changes and enhancing competitiveness. The report highlights the need for companies to proactively address these trends to maintain a strong position in the evolving logistics landscape.

01/19/2026 Logistics Industry Insights
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US Retail Sales Jump in June Despite Inflation Pressures

US Retail Sales Jump in June Despite Inflation Pressures

Despite high inflation, US retail sales grew in June, demonstrating consumer resilience. The report showed increases in both overall and core retail sales, but performance varied across categories. Experts note that while inflation erodes savings, consumers remain willing to spend. Looking ahead, omnichannel retail, personalized services, and sustainable development will be key trends shaping the future of the retail landscape. Consumers are adapting to the current economic environment, but the long-term effects of inflation remain a concern for retailers and economists alike.

01/22/2026 Logistics Industry Insights
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Net Vs Gross Weight Key Differences for Consumers Businesses

Net Vs Gross Weight Key Differences for Consumers Businesses

This article provides an in-depth analysis of the concepts, differences, and application scenarios of net weight and gross weight. It emphasizes their importance in consumer rights protection, fair commercial transactions, logistics efficiency, warehouse safety management, and international trade compliance. Through simple and easy-to-understand examples and techniques, it helps readers quickly distinguish between the two, thereby better safeguarding their rights and improving operational efficiency. Understanding these weights is crucial for both consumers and businesses involved in trade and logistics.

01/23/2026 Logistics Encyclopedia
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Etsy Opens US and European Markets for Artisans

Etsy Opens US and European Markets for Artisans

Etsy, with its unique market positioning and large user base, offers artisans an excellent opportunity to enter the European and American markets. This article focuses on the core processes and cost structure of opening an Etsy shop, aiming to help sellers get started quickly and tap into the overseas personalized consumer market. It provides insights into navigating the platform and understanding the financial aspects of selling handmade goods on Etsy, enabling entrepreneurs to capitalize on the growing demand for unique and handcrafted items.

01/23/2026 Customs Knowledge
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FCC Bans DJI Drones Over Security Trade Concerns

FCC Bans DJI Drones Over Security Trade Concerns

The U.S. FCC has banned new models from DJI and other foreign drone manufacturers from entering the U.S. market, citing national security concerns. This move restricts consumer choice and raises concerns about protectionism. DJI expressed regret and stated it will protect its rights. The Chinese Foreign Ministry strongly opposed the ban, urging fair treatment. In the short term, the ban will impact the U.S. market supply. In the long term, it may drive industry changes, accelerating technological innovation and market diversification.

01/23/2026 Logistics Industry Insights
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European Garden Market Thrives Amid US Decline

European Garden Market Thrives Amid US Decline

While the US market faces challenges, the European garden and horticulture market is booming. Reports project the European gardening equipment market to exceed $79.59 billion by 2026, with search volume surging every Q2. This analysis explores emerging consumer trends in European garden and horticulture, including the rise of a younger generation and demand for personalized, efficient tools, recommending high-potential product selections. It also emphasizes the importance of logistics and warehousing, providing sellers with advice to prepare for the peak season.

01/23/2026 Logistics Industry Insights
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Global Pet Industry Surges Amid Evolving Market Trends

Global Pet Industry Surges Amid Evolving Market Trends

The global pet supplies market is large and continuously growing. This paper analyzes the market status of various regions, pet types, and product types, and explores consumer trends such as smart technology, healthy nutrition, environmental sustainability, social media influence, and personalized customization. Furthermore, it introduces the advantages of China's pet supplies industry clusters and provides strategies for brand breakthroughs, including precise positioning, product innovation, brand building, channel expansion, and marketing promotion. This aims to help brands navigate the competitive landscape and achieve success.

01/23/2026 Logistics Industry Insights
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Linshi Furniture Thrives by Catering to little Luxuries Trend

Linshi Furniture Thrives by Catering to little Luxuries Trend

Lin's Furniture has achieved growth in the competitive home furnishing market by deeply understanding consumers' needs for "small joys" and adopting a user-first product philosophy. Their success lies in focusing on evolving demands, returning to users' real lives, emphasizing product value over low prices, building communication through scenarios, and continuously iterating. This approach has earned them consumer recognition and a strong reputation. They prioritize understanding and meeting the nuanced needs of their customers, resulting in products that resonate with their target audience.

01/23/2026 Logistics Industry Insights
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OZON Product Selection Guide Boosts Russian Ecommerce Success

OZON Product Selection Guide Boosts Russian Ecommerce Success

This article provides an in-depth analysis of product browsing data on the Russian e-commerce platform OZON, revealing popular categories and market demands. Combining this data with the specific characteristics of the Russian market, it offers Chinese sellers professional product selection strategy recommendations to help them succeed on the OZON platform. The analysis aims to empower sellers to identify profitable niches and optimize their product offerings for the Russian consumer base, ultimately driving sales and achieving sustainable growth within the OZON marketplace.

01/26/2026 Logistics Industry Insights
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