Amazon Sellers Boost Growth with Balanced Ad and Organic Strategies

Amazon Sellers Boost Growth with Balanced Ad and Organic Strategies

This paper delves into the problem of excessive advertising orders and insufficient organic orders faced by Amazon sellers, and proposes solutions. By analyzing the importance of keyword classification and layout, as well as reasonable advertising budget allocation strategies, it helps sellers break free from over-reliance on advertising, increase the organic traffic of listings, and create more competitive best-selling products. The focus is on shifting from paid advertising dependence to a more balanced and sustainable sales strategy for long-term success on Amazon.

Ozon Unveils Black Friday Strategy to Boost Russian Ecommerce Sales

Ozon Unveils Black Friday Strategy to Boost Russian Ecommerce Sales

This article provides a comprehensive guide for OZON sellers preparing for the Black Friday mega-sale. It offers in-depth analysis of top-selling product categories and details key strategies for inventory preparation, data analysis, listing optimization, and promotional participation. It also highlights common marketing pitfalls to avoid. This guide aims to help sellers focus their efforts during the peak season and achieve significant sales increases. It provides practical tips and actionable advice for maximizing visibility and driving conversions during the Black Friday event.

Amazon Enhances Brand Analytics with Search Data for Sales Boost

Amazon Enhances Brand Analytics with Search Data for Sales Boost

Amazon has launched the Brand Analytics Search Dashboard in its European and Japanese marketplaces. This dashboard features Search Catalog Performance and Search Query Performance, empowering sellers to analyze buyer search and purchasing trends. This allows them to optimize product listings and advertising strategies, ultimately driving sales growth. The new tool provides valuable insights into customer behavior, enabling data-driven decisions to improve product visibility and conversion rates within these key international markets. By understanding what customers are searching for and how products are performing, sellers can refine their approach and maximize their potential on Amazon.

IATA Names Paula Bernal Sanint to Boost Colombias Aviation Sector

IATA Names Paula Bernal Sanint to Boost Colombias Aviation Sector

IATA has appointed Paula Bernal as its new Country Manager for Colombia, aiming to strengthen collaboration with the Colombian government and airlines to promote the country's aviation industry. Bernal's extensive experience in government affairs and regulatory matters will help IATA advance its aviation development agenda in the rapidly growing Latin American market. She will address challenges related to infrastructure, airspace management, safety regulations, and sustainable development.

01/16/2026 Airlines
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Descartes Buys Shiptrack to Boost Lastmile Delivery Amid Ecommerce Surge

Descartes Buys Shiptrack to Boost Lastmile Delivery Amid Ecommerce Surge

Descartes' acquisition of ShipTrack aims to strengthen its last-mile delivery capabilities and address the challenges posed by e-commerce growth. ShipTrack's cloud-based mobile resource management and shipment tracking solutions will be integrated with Descartes' existing platform to provide more comprehensive and efficient last-mile logistics services. This integration will help meet consumer demand for real-time information and solidify Descartes' leading position in the logistics software and services sector. The acquisition will enhance Descartes' ability to offer end-to-end solutions for e-commerce retailers and logistics providers.

01/15/2026 Logistics
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UPS Overhauls Next Day Air Service to Boost Logistics Efficiency

UPS Overhauls Next Day Air Service to Boost Logistics Efficiency

UPS has reintroduced its next-day delivery morning service, promising delivery by 10:30 AM, aiming to enhance business operational efficiency and competitive advantage. This service is particularly crucial for manufacturing companies and medical institutions, optimizing supply chains and improving customer satisfaction. However, businesses need to evaluate cost-effectiveness, optimize their supply chains, and collaborate closely with UPS to fully leverage the opportunities presented by this service.

01/15/2026 Logistics
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OAG Flight API Launches on Azure to Boost Travel Industry

OAG Flight API Launches on Azure to Boost Travel Industry

OAG's Flight Information API is now available on Azure, offering vast and reliable flight data. This integration simplifies deployment and enhances user experience, empowering OTAs, airlines, and other businesses to increase their value. Leveraging Azure's robust infrastructure, users can seamlessly access and integrate comprehensive flight schedules, status updates, and related information. This partnership provides a scalable and cost-effective solution for accessing high-quality aviation data, enabling innovation and improved decision-making within the travel industry.

01/15/2026 Logistics
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Amazon Opens 15B Kentucky Air Hub to Boost Ecommerce Logistics

Amazon Opens 15B Kentucky Air Hub to Boost Ecommerce Logistics

Amazon has invested $1.5 billion to launch an air hub in Kentucky, accelerating package delivery and creating 2,000 jobs. This new logistics hub will significantly enhance Amazon's logistics efficiency and support its growing e-commerce operations. The investment underscores Amazon's commitment to improving its supply chain and ensuring faster delivery times for customers. The hub will serve as a central point for sorting and distributing packages across Amazon's air network.

01/19/2026 Logistics
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TFI International Acquires DD Sexton to Boost Cold Chain Operations

TFI International Acquires DD Sexton to Boost Cold Chain Operations

TFI International acquired D&D Sexton to expand its cold chain operations and enhance temperature-controlled transportation capabilities. D&D Sexton will be integrated into the CFI group, strengthening its local and short-haul transportation services. This acquisition aligns with the growing demand for cold chain solutions. TFI International plans to integrate resources and optimize operations, aiming to gain a competitive edge in the increasingly competitive cold chain market. The acquisition should allow TFI to better serve customers requiring specialized temperature controlled transport.

01/19/2026 Logistics
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Werner Acquires NEHDS Logistics for 64M to Boost Finalmile Delivery

Werner Acquires NEHDS Logistics for 64M to Boost Finalmile Delivery

Werner Enterprises acquired NEHDS Logistics for $64 million to expand its last-mile delivery services, enhance logistics capabilities, and achieve profitable growth. This acquisition will complement Werner's delivery network, broaden its service offerings, and increase customer value. The move signals a new wave of transformation in the logistics industry. The acquisition allows Werner to strengthen its position in the growing last-mile market and provide more comprehensive solutions to its customers, improving efficiency and reach.

01/19/2026 Logistics
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