Tiktok and Youtube Compete in Global Ecommerce Influencer Marketing

Tiktok and Youtube Compete in Global Ecommerce Influencer Marketing

TikTok and YouTube are fiercely competing in the short video space, particularly in cross-border e-commerce influencer marketing. TikTok boasts a massive user base and efficient algorithm-driven recommendations, making it ideal for rapid traffic generation. YouTube offers diverse content, suitable for brand building. Cross-border e-commerce businesses should choose platforms based on their specific needs to achieve precise marketing and maximize ROI. Understanding the strengths of each platform is crucial for successful influencer campaigns and overall business growth in the global market.

01/27/2026 Logistics Industry Insights
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Amazon Launches Standalone Bidding for Sponsored Video Ads

Amazon Launches Standalone Bidding for Sponsored Video Ads

Amazon's launch of the SPV independent bidding feature signifies a new era of refined video ad operations. Sellers can now independently control video ad budgets and bids, enhancing targeting accuracy and ROI. This is the optimal time to leverage SPV ads. By conducting precise product selection testing, optimizing content strategies, and scientifically evaluating performance, sellers can capitalize on the video traffic boom. However, challenges such as video production costs and increased competition should be considered. Sellers are encouraged to act swiftly and seize the first-mover advantage.

01/27/2026 Logistics Industry Insights
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Tiktok Shop Expands in Europe with Localized Fulfillment

Tiktok Shop Expands in Europe with Localized Fulfillment

TikTok Shop has launched a "Local Fulfillment" service in Europe, providing cross-border sellers with local warehousing, delivery, and marketing support to streamline processes and reduce costs. Simultaneously, the platform is tightening logistics policies in the US, rapidly expanding in Southeast Asia, and introducing the "US-Mexico" program, accelerating its global footprint. Cross-border sellers need to seize opportunities, optimize products, emphasize content marketing, and choose appropriate logistics solutions. This expansion and policy shift presents both challenges and opportunities for businesses leveraging the platform.

01/30/2026 Logistics
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Threads Unveils Crossborder Ecommerce Strategy for 2025

Threads Unveils Crossborder Ecommerce Strategy for 2025

This article delves into the marketing potential of Meta's social platform Threads in the cross-border e-commerce sector. It offers a comprehensive practical guide, covering account setup, content operation, and application in cross-border scenarios. It also addresses the challenges of multi-account management by leveraging the AdsPower tool, helping cross-border e-commerce sellers seize the traffic opportunities presented by Threads and achieve brand globalization. The guide provides actionable insights to effectively utilize Threads for marketing and brand building in the international market.

01/30/2026 Logistics Industry Insights
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Datadriven Strategies Improve Facebook Ad ROI

Datadriven Strategies Improve Facebook Ad ROI

This article delves into the strategies and techniques for product selection in Facebook advertising, emphasizing the importance of data-driven decision-making. It offers a comprehensive methodology covering target audience profiling, competitor intelligence analysis, market trend insights, A/B testing and data optimization, multi-channel coordinated promotion, and creative content creation. The aim is to help e-commerce sellers accurately identify potential bestsellers and improve advertising ROI. By leveraging data and employing these strategies, businesses can make informed choices and maximize their advertising effectiveness on Facebook.

01/30/2026 Logistics Industry Insights
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Global Airlines Adopt Simplified Tax System to Cut Costs

Global Airlines Adopt Simplified Tax System to Cut Costs

IATA and SAS are hosting a webinar focusing on the complex tax and fee challenges faced by airlines. The webinar will share IATA best practices, SAS practical experience, and introduce the TTBS tool to help airlines simplify compliance processes, reduce management costs, and ensure accurate and timely financial settlement. This will enable airlines to gain a competitive edge in the demanding aviation market. The webinar aims to streamline operations and improve financial performance by addressing the intricacies of aviation taxes and fees.

12/30/2025 Logistics Industry Insights
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Report Highlights Safety Trends in Dangerous Goods Air Transport

Report Highlights Safety Trends in Dangerous Goods Air Transport

IATA and Labelmaster jointly released an outlook on the air transport of dangerous goods, interpreting key revisions in the 66th edition of the Dangerous Goods Regulations (DGR), covering lithium battery transport, special cargo handling, and document compliance. It emphasizes industry trends such as digital transformation, sustainability, and enhanced compliance awareness. The report offers expert insights and practical guidance aimed at improving the safety and efficiency of air transport of dangerous goods. This includes updates on regulations and best practices for handling hazardous materials in the aviation industry.

12/30/2025 Logistics Industry Insights
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OZON Sellers Warned Over Costly Labeling Errors

OZON Sellers Warned Over Costly Labeling Errors

This article analyzes common labeling errors encountered by OZON sellers and provides practical solutions and cost-saving tips. By avoiding errors like sealing with labels, using labels as tape, and mixing internal/external labels, sellers can effectively reduce shipping exception rates, save on logistics costs, and improve operational efficiency. Optimizing packaging volume is also crucial for minimizing shipping expenses. Implementing these strategies helps sellers streamline their OZON logistics and enhance overall business performance.

01/04/2026 Logistics Encyclopedia
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Certipurus Boosts Foam Industry Safety and Sustainability

Certipurus Boosts Foam Industry Safety and Sustainability

CertiPUR-US certification is a health and environmental standard for flexible polyurethane foam products. It ensures products are made without harmful substances, have low VOC emissions, and undergo rigorous testing to guarantee performance and durability. This certification applies to various foam products and involves a strict process with regular re-evaluation. Choosing CertiPUR-US certified products protects consumer health, improves indoor air quality, and promotes environmental sustainability. It's a commitment to safer and more eco-friendly foam for your home.

02/04/2026 Logistics Encyclopedia
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Customs Declaration Vs Clearance Key Differences in Trade

Customs Declaration Vs Clearance Key Differences in Trade

This article provides an in-depth analysis of two crucial concepts in import and export trade: customs declaration and customs clearance. It elaborates on the definition, subjects, objects, and work content of customs declaration. It also distinguishes between the two meanings of customs clearance: "closing customs" and "the entire process of import declaration." Through comparative analysis, the article clarifies the relationship and differences between customs declaration and customs clearance. The aim is to help companies better understand import and export trade processes and avoid unnecessary delays and losses.

09/26/2025 Customs Knowledge
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