Google Ads Launches Campaign Total Budget Feature

Google Ads Launches Campaign Total Budget Feature

Google Ads introduces the 'Campaign Total Budget' feature for Search, Performance Max, and Shopping campaigns. Advertisers can set a fixed total budget, and the system intelligently allocates daily spending to optimize performance. Applicable to all bidding strategies and easy to implement, this feature helps improve advertising efficiency. Early adopters like Escentual.com have already seen significant positive results. It allows for better control over overall spend and leveraging Google's AI to maximize campaign outcomes within a defined budget.

02/03/2026 Logistics Industry Insights
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Amazon US Sellers Gain Efficiency with Subaccounts Guide

Amazon US Sellers Gain Efficiency with Subaccounts Guide

This article details the creation and management process of Amazon US sub-accounts, highlighting their importance in improving operational efficiency and reducing risks. Through clear step-by-step instructions and practical tips, it helps sellers better utilize the sub-account functionality to optimize their store operations. It covers aspects like user permission settings, access control, and best practices for managing multiple users within a single Amazon seller account. Effectively managing sub-accounts allows for delegated responsibilities and enhanced security.

02/03/2026 Logistics Encyclopedia
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Hong Kong Facilitates Turkish Luxury Trade with China

Hong Kong Facilitates Turkish Luxury Trade with China

This article delves into the strategy of purchasing luxury goods in Turkey and transshipping them to China via Hong Kong. It analyzes the advantages of Hong Kong as a transshipment hub and compares the pros and cons of different transportation methods, including international express, postal parcels, and dedicated line logistics. The article also emphasizes the importance of customs clearance compliance and risk control measures. It aims to provide professional insights for cross-border e-commerce practitioners and consumers.

02/03/2026 Logistics
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Trucking Industry Challenges Bidens Infrastructure Priorities

Trucking Industry Challenges Bidens Infrastructure Priorities

The American Trucking Associations (ATA) questions the allocation of the $1.2 trillion infrastructure investment, advocating for prioritizing new infrastructure projects over simply repairing existing facilities. The ATA also raises concerns about California's aggressive emission reduction targets. Emphasizing the importance of infrastructure to the economy, the ATA calls for a realistic approach to emission control. The Biden administration faces the challenge of translating infrastructure investment into tangible results, requiring optimized investment strategies and a balance between development and rational progress.

02/04/2026 Logistics Industry Insights
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US Manufacturing Growth Holds Steady Amid Mixed Signals

US Manufacturing Growth Holds Steady Amid Mixed Signals

The August ISM report indicates continued solid growth in US manufacturing, with a PMI of 52.8, although the growth rate has slowed. Significant divergence exists across industries, with weak new order growth and concerns about inventory risk. The report suggests companies need to refine operations, pay attention to changing market demands, strengthen supply chain management, control costs, and actively explore new markets. Companies should focus on a more nuanced approach to navigating the current economic landscape.

02/04/2026 Logistics Industry Insights
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Canadas October Inflation Surpasses Forecasts Bolstering Rate Pause

Canadas October Inflation Surpasses Forecasts Bolstering Rate Pause

Canada's October CPI rose 2.2% year-over-year, slightly above expectations, with mixed core inflation indicators. This data reinforces the Bank of Canada's decision to pause interest rate hikes, suggesting a reduced likelihood of further easing in the short term. The central bank's future policy direction will depend on subsequent economic data, balancing inflation control with promoting economic growth. The BoC will likely remain data-dependent, carefully monitoring incoming figures before making any further adjustments to its monetary policy.

02/04/2026 Exchange Rate Query
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Warehouse Robot Integration Key Hardwaresoftware Synergy Guide

Warehouse Robot Integration Key Hardwaresoftware Synergy Guide

Successful warehouse robot integration hinges on deep hardware and software fusion. Companies should prioritize software compatibility, system control strategies, and long-term needs, avoiding overly ambitious solutions. Effective integration optimizes inventory management, accelerates order processing, and reduces operational costs. This ultimately enhances operational efficiency and improves a company's competitiveness within the market. Careful planning and a focus on practical implementation are key to realizing the full potential of warehouse robotics and achieving a tangible return on investment.

02/04/2026 Warehousing
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Supply Chain Tech Firm C3 Launches Visibility Platform Hive

Supply Chain Tech Firm C3 Launches Visibility Platform Hive

C3 Hive, an advanced end-to-end visibility tool by C3 Solutions, connects shippers, carriers, and drivers. It provides real-time status updates, self-check-in, and contactless operations to improve delivery efficiency and optimize communication. C3 Hive aims to help shippers become preferred partners and maximize the effectiveness of supply chain activities. This platform offers a comprehensive solution for enhanced transparency and control throughout the entire logistics process, leading to improved performance and reduced costs.

02/04/2026 Logistics
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Trucking Industry Braces for Weak Peak Season DAT Data

Trucking Industry Braces for Weak Peak Season DAT Data

DAT data indicates weak demand in the US truck freight market at the end of the year, with slight freight rate increases failing to mask the overall decline. Experts attribute the lackluster peak season to a combination of factors, including macroeconomic downturn and inventory surplus. Truck drivers, brokers, and shippers need to control costs, optimize operations, and strengthen cooperation to jointly address market challenges. The small freight rate increases are not enough to offset the overall downward trend.

02/04/2026 Logistics Industry Insights
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Amazon France Enforces Electronics Compliance by September

Amazon France Enforces Electronics Compliance by September

Amazon France is implementing new regulations starting in September, strictly reviewing the compliance of electronic and smart products. Non-compliant products risk being removed from the platform. This new rule stems from the French law regarding parental control on internet access devices, requiring relevant products to provide a Declaration of Conformity (DoC). Sellers need to promptly check their products, prepare compliance documents, and ensure the information is accurate and complete to avoid impacting sales on Amazon France.

02/04/2026 Customs Knowledge
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