Facebook Ads Struggle With Low CTR Datadriven Fixes

Facebook Ads Struggle With Low CTR Datadriven Fixes

This article analyzes common reasons for low Facebook Ads CTR from a data analyst's perspective. It covers issues like ad creative quality, audience targeting, landing page experience, ad placement, and account anomalies. The article provides a practical and effective optimization plan to help overcome these challenges and significantly improve ad performance. It emphasizes data-driven strategies and continuous optimization to ultimately boost conversion rates. This guide offers actionable insights to diagnose and resolve low CTR issues, leading to better ROI on Facebook advertising campaigns.

02/03/2026 Logistics Industry Insights
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Global Trade Classification System Nears Upgrade Under HS Review

Global Trade Classification System Nears Upgrade Under HS Review

The World Customs Organization (WCO) released an interim report on its exploratory study for the Strategic Review of the Harmonized System (HS). The report reaffirms the HS's role as a cornerstone of global trade classification while highlighting areas for improvement. It explores strategies to enhance the HS's usability, expand its functionality to address emerging trade needs, and encourages active participation from all stakeholders in shaping the future of the HS. The review aims to ensure the HS remains relevant and effective in facilitating international trade.

02/03/2026 HS Code Query
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Gambia Advances Tax Reform with WCO to Boost West African Standards

Gambia Advances Tax Reform with WCO to Boost West African Standards

With the support of the WCO, the Gambia Revenue Authority (GRA) has initiated strategic management reforms aimed at enhancing organizational project management capabilities and strategic monitoring and evaluation frameworks. This collaboration aims to position the GRA as a strategic management role model in West Africa, ultimately increasing fiscal revenue and promoting economic development. The reforms focus on building internal capacity and establishing robust mechanisms for tracking progress and ensuring accountability in achieving strategic objectives. The expected outcome is a more efficient and effective revenue collection system.

02/03/2026 Customs Knowledge
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Revised Kyoto Convention Streamlines Global Customs Procedures

Revised Kyoto Convention Streamlines Global Customs Procedures

The 16th session of the Revised Kyoto Convention Management Committee reviewed and adopted the RKCVWG's interim report, laying the groundwork for a comprehensive review of the RKC. The meeting highlighted the crucial role of the RKC in promoting trade facilitation and called for active participation in the implementation and revision of the Convention to adapt to new global trade landscapes and challenges. The committee emphasized the need for continuous improvement and adaptation to ensure the RKC remains relevant and effective in facilitating international trade.

02/03/2026 Customs Knowledge
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WCO Enhances Customs Training Across West and Central Africa

WCO Enhances Customs Training Across West and Central Africa

The WCO-WACAM project aims to establish a regional pool of human resources experts for Customs administrations in West and Central Africa. Through capacity building, tool development, and follow-up support, the project enhances HR management within Customs departments, ultimately improving their efficiency and competitiveness. It emphasizes a competency-based HRM approach and develops tools such as job catalogs, competency frameworks, and job descriptions. These resources lay the foundation for Customs modernization and contribute to more effective and professional Customs operations in the region.

02/03/2026 Customs Knowledge
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Niche Heat Press Brand HTVRONT Hits 70M Revenue Milestone

Niche Heat Press Brand HTVRONT Hits 70M Revenue Milestone

HTVRONT transformed the niche home heat press machine into a bestseller, achieving over $70 million in annual revenue through precise market positioning, continuous product innovation, and effective marketing strategies. Their success stems from differentiated product features, building a one-stop DIY experience, innovative marketing approaches, and a keen understanding of global DIY market trends. This provides valuable lessons for other brands seeking to expand internationally. They focused on creating a comprehensive ecosystem for DIY enthusiasts, making the heat press accessible and appealing to a wider audience.

02/03/2026 Logistics Industry Insights
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Kenyas Ecommerce Growth Lures Crossborder Sellers

Kenyas Ecommerce Growth Lures Crossborder Sellers

The Kenyan e-commerce market is booming, presenting opportunities for cross-border sellers. This paper provides an in-depth analysis of Kenya's macro environment, economic structure, e-commerce landscape, and regional characteristics. It offers strategic recommendations for market research, logistics optimization, payment diversification, brand promotion, and compliant operations to help cross-border e-commerce businesses tap into the East African market. By understanding the nuances of the Kenyan market and implementing effective strategies, businesses can successfully navigate the challenges and capitalize on the growth potential.

02/03/2026 Logistics Encyclopedia
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TCL Outlines HR Strategy for Global Expansion

TCL Outlines HR Strategy for Global Expansion

TCL is building a global human resource system to support its global operations through strategic adjustments, talent development, and compliance management. The company aims to optimize the system continuously and improve organizational efficiency in the future. This includes aligning HR practices with the globalization strategy, fostering a global mindset among employees, and ensuring compliance with local laws and regulations in different countries. The focus is on creating a unified and effective HR framework that can facilitate TCL's expansion and success in the global market.

02/03/2026 Logistics Industry Insights
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LINE Ads Drive Growth in Japan Taiwan and Thailand

LINE Ads Drive Growth in Japan Taiwan and Thailand

LINE Ads is the official advertising platform launched by LINE, covering markets such as Japan, Taiwan, and Thailand. It boasts a high penetration user base and diverse ad formats. Through precise targeting and a comprehensive advertising management platform, LINE Ads helps cross-border e-commerce businesses and brands efficiently reach their target audience, build brand awareness, and achieve sales growth. It provides tools for effective campaign management and performance tracking, making it a valuable resource for businesses looking to expand their reach in the Asian market.

02/03/2026 Logistics Industry Insights
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US Trucking Industry Faces Key Trends in 2024

US Trucking Industry Faces Key Trends in 2024

The 'U.S. Trucking Trends 2024,' an annual report released by ATA, provides an in-depth analysis of the current state and future trends of the U.S. trucking industry. The report covers key data points such as freight volume, revenue, personnel demographics, and cross-border trade, revealing the challenges and opportunities the industry faced in 2023. By analyzing this report, businesses can understand market dynamics, assess their strengths, and grasp development trends, enabling them to formulate effective strategies and stand out in the competitive market.

02/03/2026 Logistics Industry Insights
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