Amazon Sellers Guide to Offplatform Promotion Strategies

Amazon Sellers Guide to Offplatform Promotion Strategies

Off-Amazon promotion is an effective way to boost Amazon sales, but requires thorough preparation. This article details six key aspects to consider before launching an off-Amazon campaign: product-market fit assessment, product lifecycle positioning, goal setting, promotional strategy development, channel selection, and communication with service providers. By addressing these areas, sellers can effectively drive targeted traffic and create bestselling products. Careful planning ensures a higher return on investment and maximizes the potential for success in the competitive Amazon marketplace.

01/04/2026 Logistics
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Gongniu Group Hits 710M Revenue Via Amazon Ecommerce Strategy

Gongniu Group Hits 710M Revenue Via Amazon Ecommerce Strategy

This paper analyzes Bull Group's strategy for achieving initial success in cross-border e-commerce through the Amazon platform. By creating popular products with a low-key approach, localizing product design, adhering to high quality standards, and maintaining a keen market sense, Bull Group has gained a foothold in overseas markets. Its experience suggests that cross-border e-commerce companies should choose the appropriate platform, value user feedback, insist on product quality, and closely monitor market trends to seize opportunities.

01/04/2026 Logistics Industry Insights
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Amazon Launches Precision Keyword Tools to Boost Product Success

Amazon Launches Precision Keyword Tools to Boost Product Success

This article analyzes common pitfalls in Amazon new product launches, emphasizing the critical role of keyword selection. Through case studies and practical methods, it provides sellers with a precise keyword strategy designed to eliminate ineffective ad spending and improve advertising performance. The goal is to help sellers achieve rapid promotion of new products by leveraging targeted keywords to drive relevant traffic and increase conversion rates within the Amazon marketplace. This approach aims to optimize ad campaigns and maximize ROI for new product introductions.

01/04/2026 Logistics Industry Insights
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UK Sees Surge in Secondhand and Ecofriendly Ebay Sales

UK Sees Surge in Secondhand and Ecofriendly Ebay Sales

Research on eBay UK reveals that secondhand and eco-friendly products are emerging as new e-commerce hotspots. Consumers are increasingly prioritizing product reuse and environmental attributes. Sustainable packaging and localized operations are becoming key. Sellers should optimize product lines, highlight environmental features, and improve packaging to seize opportunities and achieve performance growth. Focus on appealing to environmentally conscious consumers by showcasing the lifespan and reusability of items. Consider offering refurbished or pre-owned options to cater to this growing demand.

01/04/2026 Logistics Industry Insights
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Ecommerce Sellers Must Meet EPR Deadline to Avoid Fines

Ecommerce Sellers Must Meet EPR Deadline to Avoid Fines

Attention cross-border e-commerce sellers! EPR compliance is urgent. Failure to register will result in serious consequences such as traffic restrictions, product delisting, and account suspension. Alibaba.com will block non-compliant EPR products from November 1st. This article emphasizes the importance of German/French Packaging Law, German WEEE, and Battery Law, and provides an EPR registration guide. Sellers should take immediate action to ensure store safety and avoid penalties. Ignoring EPR regulations can severely impact your business on major e-commerce platforms.

01/04/2026 Customs Knowledge
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Amazon Expands US ASIN Promotions to Canada and Mexico

Amazon Expands US ASIN Promotions to Canada and Mexico

Amazon's new NARF Deal feature allows US sellers to extend eligible ASIN promotions to Canadian and Mexican marketplaces. This simplifies cross-border operations, reduces costs, and increases product visibility, helping sellers quickly expand into the North American market and achieve sales growth. Sellers need to ensure NARF is enabled, products meet Deal submission requirements, and the price including tax is below $50 USD. This streamlined process aims to boost sales and facilitate easier access to a broader customer base within North America.

01/04/2026 Logistics
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Zendure Startup Secures Funding in Competitive Energy Storage Market

Zendure Startup Secures Funding in Competitive Energy Storage Market

Zendure successfully completed its financing through four key strategies: differentiated products, crowdfunding, multi-channel distribution, and social media marketing. Its experience offers valuable insights for other energy storage brands. These include a user-centric approach, differentiation in a competitive market, prioritizing user interaction and engagement, adopting a multi-channel distribution strategy, and leveraging social media marketing for brand building and customer acquisition. By focusing on these aspects, other brands can potentially replicate Zendure's success in attracting investment and building a loyal customer base.

01/04/2026 Logistics Industry Insights
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Amazon Eases Policies to Expand Seller Access in Europe

Amazon Eases Policies to Expand Seller Access in Europe

Amazon Europe has released several favorable policies, including upgrading the Export Program to over 30 countries, adjusting sales commissions to reduce costs, and optimizing the return policy for customized products to protect seller rights. It is recommended that sellers actively expand export businesses, optimize product structures, improve customized services, and refine operations to seize opportunities and succeed in the European market. These changes aim to make selling on Amazon Europe more attractive and profitable for sellers who adapt to the new conditions.

01/04/2026 Logistics Industry Insights
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Ebay Sellers Gain Tips to Boost Feedback and Sales

Ebay Sellers Gain Tips to Boost Feedback and Sales

This article details how to calculate the positive feedback rate on eBay and provides practical strategies to improve it. These include precise pricing, carefully selected products, excellent customer service, and encouraging genuine reviews. It also emphasizes the importance of avoiding negative feedback and the need for continuous optimization of store operations. The aim is to help sellers build an excellent reputation, earn more orders, and succeed in the competitive cross-border e-commerce market by focusing on customer satisfaction and proactive reputation management.

01/04/2026 Logistics Encyclopedia
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Amazons Home Goods Category Key Strategies and Market Trends

Amazons Home Goods Category Key Strategies and Market Trends

This article provides an in-depth analysis of market trends and product selection strategies for the home goods category on Amazon. It covers target consumer profiles, purchase frequency, differences in demands across countries, product development strategies, recommended sub-categories, and compliance certifications. The aim is to help sellers seize market opportunities, develop high-quality products, and tap into the blue ocean market of home goods on Amazon. The analysis will provide insights to help sellers make informed decisions and optimize their product offerings.

01/04/2026 Logistics Industry Insights
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