Amazon Brand Registry Key to Sales Growth and IP Protection

Amazon Brand Registry Key to Sales Growth and IP Protection

Amazon Brand Registry is crucial for protecting brand rights, boosting sales performance, and enhancing customer trust. It offers three core values: optimized brand presentation, data-driven decision-making, and comprehensive brand protection. Sellers with valid trademarks should actively apply for Brand Registry to stand out in the competitive Amazon marketplace and achieve sustainable growth. It allows access to powerful tools to manage and protect your brand, preventing counterfeit listings and ensuring a consistent brand experience for customers.

01/04/2026 Logistics Encyclopedia
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Amazon Brand Registry Key Guide for Sellers

Amazon Brand Registry Key Guide for Sellers

Amazon Brand Registry is a crucial step for sellers to protect brand rights, improve marketing effectiveness, and reduce operating costs. This article provides a detailed explanation of the significance of Brand Registry, eligibility requirements, necessary information, and operational steps. It also offers important considerations to help sellers successfully complete Brand Registry and achieve success on the Amazon platform. By registering their brand, sellers can unlock powerful tools and features that enhance their brand presence and combat counterfeit products.

01/04/2026 Logistics Encyclopedia
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Amazons Project Zero Cracks Down on Counterfeits

Amazons Project Zero Cracks Down on Counterfeits

Amazon Project Zero is a powerful tool for brands to combat counterfeiting and protect their rights. It grants brands greater autonomy, enabling them to quickly remove counterfeit products, safeguard their brand image, and boost sales. Brands should proactively prepare to join this program as soon as possible. It empowers brands to directly remove infringing listings, streamlining the process compared to traditional reporting methods and providing a more efficient way to protect intellectual property rights and customer trust.

12/31/2025 Logistics
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Global Customs Agencies Target Covidrelated Illicit Trade

Global Customs Agencies Target Covidrelated Illicit Trade

The World Customs Organization launched the 'COVID-19-Related Cross-Border Goods Facilitation and Coordination Customs Supervision Emergency Project' to combat counterfeit vaccines and related illicit trade, and ensure the smooth flow of legitimate trade. The project aims to build a global vaccine safety barrier by strengthening cross-border supervision, optimizing customs clearance procedures, enhancing the capacity of customs personnel, and promoting international cooperation. This initiative provides a strong boost to the global fight against the pandemic.

02/05/2026 Customs Knowledge
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Tiktok Sellers Face Crackdowns How to Avoid Bans

Tiktok Sellers Face Crackdowns How to Avoid Bans

This article analyzes the five waves of store closures on TikTok Shop this year, revealing key areas of platform regulation. These include combating counterfeit and infringing products, clearing out stockpiling stores, eliminating inactive sellers, cracking down on fake local sellers, and rectifying substandard goods and non-compliant marketing. The article also provides advice on avoiding store closures, emphasizing the importance of compliant operation. This includes aspects such as product selection, product descriptions, marketing activities, logistics, and customer service.

01/16/2026 Logistics Industry Insights
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WCO Enhances Asiapacific IP Protection with New Experts

WCO Enhances Asiapacific IP Protection with New Experts

The World Customs Organization (WCO) held a Technical and Operational Advisor (TOA) Accreditation Workshop on Intellectual Property Rights (IPR) in Japan. This initiative aims to strengthen the IPR enforcement capabilities of customs administrations in the Asia-Pacific region. By certifying highly qualified experts, the WCO is committed to building a sustainable IPR protection system, combating cross-border trade in counterfeit and pirated goods, and promoting the construction of an IPR protection community in the Asia-Pacific region.

01/22/2026 Customs Knowledge
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Lao Customs Adopts Japanese Expertise to Curb Smuggling

Lao Customs Adopts Japanese Expertise to Curb Smuggling

In 2017, Lao Customs officers participated in a training program on airport compliance and enforcement, supported by the World Customs Organization and sponsored by the Japan Customs Cooperation Fund. The training aimed to enhance Lao Customs' capabilities in passenger risk management. Through theoretical learning and practical exercises, participants mastered key skills such as risk assessment, risk profiling, and target selection. They also learned practical methods including verbal and non-verbal risk assessment and questioning techniques. This initiative contributes to the modernization of Lao Customs.

01/05/2026 Customs Knowledge
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Firms Struggle to Achieve True Supply Chain Resilience

Firms Struggle to Achieve True Supply Chain Resilience

This paper explores the phenomenon of 'heavy reaction, light analysis' in corporate supply chain risk management, pointing out that many companies avoid in-depth analysis of the root causes of supply chain disruptions. The article emphasizes that businesses should view risk as an opportunity, shifting from passive risk management to proactive resilience building. Through risk identification, diversified sourcing, and information transparency, companies can construct a more resilient supply chain. This proactive approach enhances adaptability and minimizes the impact of potential disruptions, ultimately improving overall supply chain performance and competitive advantage.

01/29/2026 Logistics Industry Insights
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Global Customs and Rights Holders Strengthen IP Protections

Global Customs and Rights Holders Strengthen IP Protections

The World Customs Organization (WCO) held its 9th Rights Holders Consultation Group Meeting, focusing on the current state of intellectual property infringement and discussing challenges such as IP protection in the e-commerce environment and environmentally sound disposal of infringing goods. The meeting emphasized strengthening cooperation between customs and rights holders, building information exchange platforms, and jointly combating counterfeit goods to maintain fair trade practices and promote global economic prosperity. This collaborative approach aims to effectively address IP infringements and safeguard legitimate trade.

01/05/2026 Customs Knowledge
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Global Customs Crack Down on Fake COVID19 Vaccines Illicit Trade

Global Customs Crack Down on Fake COVID19 Vaccines Illicit Trade

The World Customs Organization launched the "COVID-19-related Goods Cross-Border Transport Facilitation and Coordination Customs Supervision Emergency Project." This initiative combats counterfeit vaccines and related illicit trade while ensuring the smooth flow of legitimate goods. The project strengthens customs cooperation, enhances regulatory capabilities, optimizes customs clearance processes, and collaborates closely with vaccine companies, the transportation industry, and international organizations. This collaborative effort aims to secure the global vaccine supply chain and contribute to the global fight against the pandemic.

01/05/2026 Customs Knowledge
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