Amazon Ads Key Strategies for Better Performance

Amazon Ads Key Strategies for Better Performance

This article delves into the optimal frequency of Amazon advertising optimization, emphasizing the importance of meticulous operation. It analyzes different strategies for handling high and low relevance keywords, and provides practical advice for optimizing automatic and manual campaigns. The article also discusses the impact of frequent adjustments on ad weight and proposes a combined approach of small and large optimizations to help sellers find the best rhythm for Amazon advertising. Ultimately, it aims to guide sellers towards effective and sustainable ad performance.

01/06/2026 Logistics Encyclopedia
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Walmart Seller Account Suspensions Spike During Peak Season

Walmart Seller Account Suspensions Spike During Peak Season

Walmart sellers are experiencing a sudden wave of account suspensions during peak season! This article delves into the reasons behind these suspensions, focusing on three key areas: operational performance, trust and safety, and policy violations. We provide self-assessment and appeal suggestions to help sellers recover their accounts and minimize losses. The importance of compliant operation is emphasized to avoid recurrence and achieve long-term sustainable growth on the platform. Stay informed and operate within Walmart's guidelines to ensure your business thrives.

01/06/2026 Logistics Industry Insights
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Amazon OTT Ads Boost Crossborder Ecommerce Growth

Amazon OTT Ads Boost Crossborder Ecommerce Growth

Amazon OTT advertising is a new way for cross-border e-commerce sellers to acquire precise traffic. It delivers ads over the internet to devices like connected TVs, leveraging Amazon's first-party data for precise audience targeting, effectively boosting store traffic and sales. Sellers need to define their target audience, choose the right ad format, and continuously optimize to maximize ad effectiveness. This approach allows for reaching potential customers in their living rooms, offering a unique opportunity for brand visibility and engagement.

01/06/2026 Logistics Industry Insights
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Amazon Tightens Enforcement on Product Variation Violations

Amazon Tightens Enforcement on Product Variation Violations

Amazon is strictly investigating variation violations. Sellers need to understand the three iron rules of variation compliance to avoid misuse, non-compliant merging, and repeated splitting of variations. Upon receiving a warning email, sellers should carefully read it, conduct a comprehensive investigation, and immediately rectify the issues. Submit a Plan of Action (POA) that includes admitting the mistake, analyzing the reasons, providing evidence, and guaranteeing compliance to improve the appeal success rate. Compliant operation is the cornerstone of successful store operations on Amazon.

01/06/2026 Logistics Industry Insights
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Shopee Adapts Strategy Amid Southeast Asia Ecommerce Shifts

Shopee Adapts Strategy Amid Southeast Asia Ecommerce Shifts

This article delves into Shopee's layoffs and strategic adjustments, revealing their actual impact on cross-border sellers while emphasizing that Shopee's cross-border business is operating normally. It points out that Shopee is focusing on the Southeast Asian market, and sellers should seize opportunities to improve product selection, operations, marketing, and service capabilities. At the same time, they should pay close attention to platform policy changes, expand diversified channels, and strengthen risk management to cope with competition and achieve win-win results.

01/06/2026 Logistics Industry Insights
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Amazon Vendor Vs Seller Central Picking the Right Model

Amazon Vendor Vs Seller Central Picking the Right Model

This article provides an in-depth comparison of the advantages and disadvantages of Amazon Vendor Central (VC) and Seller Central (SC). It analyzes the differences between the two models in terms of sales entity, operating model, marketing resources, and pricing strategies. The goal is to help sellers choose the most suitable sales model based on their business objectives and operational capabilities, ultimately achieving greater success on the Amazon platform. This comparison empowers sellers to make informed decisions about their Amazon strategy.

01/06/2026 Logistics Encyclopedia
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Amazon Attribution Guide Aims to Boost Ad ROI for Marketers

Amazon Attribution Guide Aims to Boost Ad ROI for Marketers

Amazon Attribution is a crucial tool for tracking the performance of off-Amazon advertising. Through precise tracking, comprehensive analysis, and optimization suggestions, it helps sellers improve advertising ROI, boost listing rankings, and ultimately increase sales. This article provides an in-depth analysis of the principles, advantages, setup methods, and alternative solutions of Amazon Attribution, helping you master off-Amazon traffic generation. It empowers sellers to understand the impact of their external marketing efforts and make data-driven decisions to maximize their advertising effectiveness.

01/06/2026 Logistics Encyclopedia
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Ebay Australia Introduces Seller Protections During Rail Delays

Ebay Australia Introduces Seller Protections During Rail Delays

Australian railways were disrupted due to extreme weather. In response, eBay has introduced a seller protection policy to mitigate the impact of logistics disruptions and safeguard seller rights. This policy covers late shipment rate, defects, 'item not received' disputes, negative and neutral feedback, and seller standards defects. To be eligible, sellers need to upload valid tracking information promptly. This measure aims to alleviate the burden on sellers affected by the weather-related logistical challenges and ensure fair treatment during this period.

01/06/2026 Logistics
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Yamazon Expands Crossborder Ecommerce Logistics Services

Yamazon Expands Crossborder Ecommerce Logistics Services

Shenzhen Amazan International Logistics Co., Ltd. specializes in providing global logistics services for cross-border e-commerce sellers. By integrating resources and optimizing processes, it offers services including FBA first leg and direct delivery to overseas warehouses. With a focus on stability, security, and speed, the company is committed to solving cross-border e-commerce logistics challenges, improving customer logistics efficiency, and reducing costs. They aim to provide reliable and efficient solutions for sellers navigating the complexities of international shipping and warehousing.

01/06/2026 Logistics Encyclopedia
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Ebay Cracks Down on Fake Seller Reviews

Ebay Cracks Down on Fake Seller Reviews

This article delves into the risks and impact of shilling on the eBay platform, emphasizing eBay's strict prohibition against such practices. It analyzes the negative consequences of shilling for the platform, consumers, sellers, and industry practitioners. The article advises cross-border sellers to adhere to principles of honest operation, achieving healthy store growth through product selection, listing optimization, and improved service quality, thus avoiding the pitfalls of shilling. It highlights the importance of ethical practices for sustainable success on eBay.

01/06/2026 Logistics Encyclopedia
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