Amazon Launches Tailored Audiences for Sellercustomer Engagement

Amazon Launches Tailored Audiences for Sellercustomer Engagement

Amazon has launched new marketing features, including "Targeted Audiences," allowing sellers to send emails directly to specific customer groups and providing data tracking to enhance brand marketing. Additionally, tools like Buy with Prime and Alexa voice assistant will help sellers expand sales channels and embrace a new era of marketing. These features aim to empower sellers with more precise targeting and data-driven insights to optimize their marketing strategies on the Amazon platform.

01/06/2026 Logistics Industry Insights
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Coupang Tightens Rules on Unauthorized Listings

Coupang Tightens Rules on Unauthorized Listings

Piggybacking on Coupang is on the rise, with some sellers exploiting product merging loopholes. This practice carries significant risks, potentially leading to infringement complaints and account suspensions. Coupang urges sellers to operate with integrity, register trademarks to protect intellectual property, and collectively maintain a fair and healthy business environment. By respecting intellectual property rights and avoiding unauthorized piggybacking, sellers can ensure the long-term viability and success of their businesses on the platform.

01/06/2026 Logistics Industry Insights
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Amazon Ads Key Strategies to Boost Sales Conversions

Amazon Ads Key Strategies to Boost Sales Conversions

High click-through rate but low conversion is a common problem for Amazon sellers. This article analyzes two main reasons: internal advertising competition and external competitor dominance. It provides solutions such as keyword isolation, dayparting, lowering bids, and optimizing listings to help sellers improve advertising effectiveness. By implementing these strategies, sellers can better target their audience, reduce wasted ad spend, and ultimately increase conversion rates, leading to a more profitable advertising campaign on Amazon.

01/06/2026 Logistics Industry Insights
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Amazon Europe Expands Seller Protection with SAFET Claims for CSBA Orders

Amazon Europe Expands Seller Protection with SAFET Claims for CSBA Orders

Amazon Europe introduces SAFE-T claims for CSBA (Customer Service by Amazon) orders, allowing sellers to dispute refunds initiated by Amazon, particularly when issues arise with returns. Sellers can submit claims for situations like returned items not being in their original condition. Amazon will evaluate the claims and issue refunds according to its policies. This initiative aims to enhance refund protection for sellers and reduce potential losses associated with CSBA orders and problematic returns.

01/06/2026 Logistics
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Amazon Launches brand Story to Improve Product Conversions

Amazon Launches brand Story to Improve Product Conversions

This article provides a detailed introduction to the features, setup methods, and practical tips for Amazon Brand Story. It helps sellers understand how to leverage Brand Story to enhance brand image, promote user trust, and ultimately improve listing conversion rates. The article also answers frequently asked questions from sellers and offers practical layout suggestions. By implementing a compelling brand story, sellers can connect with customers on a deeper level and drive sales.

01/06/2026 Customs Knowledge
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Wayfairs Castlegate Expands Fulfillment Services to Boost Retail Growth

Wayfairs Castlegate Expands Fulfillment Services to Boost Retail Growth

Wayfair launched CastleGate Multi-Channel Fulfillment, offering sellers more sales channels. This article details the advantages and limitations of this service. Focusing on Wayfair's common no-reason return issues, it provides practical strategies such as appeal techniques and return processing options to help sellers minimize losses and improve operational efficiency. It guides sellers through navigating Wayfair's return policies and maximizing the benefits of the CastleGate program while mitigating potential drawbacks related to returns.

01/06/2026 Logistics
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Copyright Dispute Spurs Tros Against 21 Ecommerce Stores Over Art Series

Copyright Dispute Spurs Tros Against 21 Ecommerce Stores Over Art Series

Cross-border e-commerce sellers beware! Keith Law Firm, representing artist Mary Elizabeth Hining, has initiated copyright protection measures, putting 21 stores at risk of a Temporary Restraining Order (TRO) freeze. The work in question is the "Dandelion Daydream" series. Sellers are advised to immediately conduct self-checks and remove potentially infringing listings. Furthermore, sellers should strengthen their copyright awareness to prevent infringement from the source and seek professional legal support when needed.

01/26/2026 Customs Knowledge
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Runchicken Faces Trademark Lawsuit Over Automatic Coop Door

Runchicken Faces Trademark Lawsuit Over Automatic Coop Door

This article focuses on the RUN-CHICKEN automatic chicken coop door trademark and copyright infringement lawsuit, reminding cross-border e-commerce sellers to pay attention to intellectual property protection. It details the case parameters, brand information, infringement risks, and response strategies, aiming to help sellers avoid legal risks, protect their own rights, and jointly create a healthy e-commerce environment. The article provides practical guidance for sellers to navigate IP challenges and ensure compliance.

02/12/2026 Customs Knowledge
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Ecommerce Brands Turn to Video Marketing for Growth

Ecommerce Brands Turn to Video Marketing for Growth

This article provides a comprehensive video marketing toolkit guide for novice independent website sellers. It covers resources for video and audio materials, as well as easy-to-use video creation tools. Furthermore, the article shares advanced video marketing strategies to help sellers create engaging video content and achieve traffic growth. This guide aims to equip sellers with the necessary tools and knowledge to effectively leverage video marketing for their independent e-commerce businesses.

02/11/2026 Logistics Encyclopedia
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Flexport Enhances Amazon Europe FBA Shipment Efficiency

Flexport Enhances Amazon Europe FBA Shipment Efficiency

This article provides a detailed guide for Amazon European sellers on creating FBA shipments in Seller Central using Flexport. It emphasizes the importance of selecting the correct shipping address, carefully reviewing shipment information, and choosing the appropriate delivery method. The guide aims to help sellers optimize their logistics processes and improve operational efficiency. By following these steps, sellers can streamline their FBA shipments and ensure timely delivery to Amazon's European fulfillment centers.

01/20/2026 Logistics Encyclopedia
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