Smartpushs Custom Attribution Boosts BFCM Marketing ROI

Smartpushs Custom Attribution Boosts BFCM Marketing ROI

With BFCM approaching, SmartPush introduces a custom attribution feature to help cross-border sellers accurately measure the value of marketing touchpoints and optimize budget allocation. By customizing attribution windows and UTM parameters, sellers can break free from the limitations of 'one-size-fits-all' attribution, more clearly identify channel contributions, and improve marketing efficiency. It's recommended to set the attribution period according to product characteristics; longer periods are suitable for high-priced, long-decision categories, while shorter periods are suitable for low-priced, impulse-buying categories.

01/23/2026 Logistics Industry Insights
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Datadriven Strategies to Boost Ecommerce in 6 Key Markets by 2026

Datadriven Strategies to Boost Ecommerce in 6 Key Markets by 2026

This paper delves into cross-border e-commerce product selection data from six key markets, including the US and Singapore, in early 2026. It emphasizes the importance of data-driven product selection and provides specific product recommendations tailored to each market's characteristics. The aim is to assist sellers in identifying product categories that align with their development stage and achieve sustainable growth in their cross-border business. By leveraging data insights, sellers can optimize their product offerings and enhance their competitiveness in the global marketplace.

01/23/2026 Logistics Industry Insights
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Amazon Ends FBA Prep and Label Services in Service Overhaul

Amazon Ends FBA Prep and Label Services in Service Overhaul

Amazon FBA's announcement to discontinue pre-processing and labeling services marks a significant shift in cross-border e-commerce operations. Sellers need to enhance their overseas localization capabilities, optimize supply chains, connect with reliable overseas warehouses, and adjust product selection strategies. Proactively addressing these new regulations is crucial to maintaining a competitive edge in the dynamic market. This change compels sellers to take more control over their inventory preparation and logistics, potentially leading to increased efficiency and cost savings with proper planning and execution.

01/23/2026 Logistics
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Pet Wigs Gain Popularity in US and European Markets

Pet Wigs Gain Popularity in US and European Markets

Pet wigs are becoming popular in the European and American markets, presenting opportunities for cross-border sellers. Key factors include material selection, design, and pricing. The European and American markets hold significant potential, with Halloween and Christmas being peak seasons. Success hinges on carefully selecting products, precise marketing, and cultivating niche markets. Potential risks include quality concerns, aesthetic differences, and competition, requiring careful consideration and mitigation strategies. Focusing on these aspects can help sellers capitalize on this growing trend and achieve success in the pet wig market.

01/23/2026 Logistics Industry Insights
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Global Trade Boost Optimize Packing Lists for Customs

Global Trade Boost Optimize Packing Lists for Customs

This article provides a detailed analysis of the function, included information, creation method, and common issues of P/L (Packing List), a frequently used term in foreign trade. It emphasizes the importance of the packing list in cargo transportation, customs clearance, and customer confirmation. Practical tips are offered to help cross-border e-commerce sellers create compliant and accurate packing lists, ensuring smooth customs clearance and improving customer satisfaction. The guide aims to help sellers navigate the complexities of international trade by mastering the packing list process.

01/23/2026 Document Interpretation
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Global Ecommerce Logistics Key Shipping and Warehousing Options

Global Ecommerce Logistics Key Shipping and Warehousing Options

This paper delves into the advantages and disadvantages of four mainstream logistics models in cross-border e-commerce: postal parcels, international express delivery, dedicated line logistics, and overseas warehouses. Combining practical case studies, it provides sellers with a professional logistics strategy guide. This guide helps sellers choose the most suitable logistics method based on factors such as product characteristics, target market, budget, and operational capabilities, ultimately enhancing store competitiveness. It offers insights into optimizing the supply chain and improving customer satisfaction through strategic logistics decisions.

01/26/2026 Logistics
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Independent Ecommerce Sites Boost Growth with Owned Traffic

Independent Ecommerce Sites Boost Growth with Owned Traffic

Independent e-commerce platforms have become a crucial choice for cross-border sellers seeking to control their own traffic and build a brand moat. This article delves into the advantages, operational models, technology selection, traffic acquisition, conversion rate optimization, data asset management, and supply chain management aspects of independent platforms. It provides decision-making guidance for different types of sellers, aiming to help them succeed in the independent e-commerce landscape. Mastering these elements is essential for establishing a sustainable and profitable online business.

01/26/2026 Logistics Industry Insights
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Eus New GPSR Rules Require Authorized Representatives

Eus New GPSR Rules Require Authorized Representatives

With the mandatory implementation of the EU's General Product Safety Regulation (GPSR) and the increasing stringency of e-commerce platforms' requirements for EU Representatives (EU Reps), cross-border e-commerce sellers must prioritize compliance. This article provides a detailed interpretation of the EU Rep system, GPSR regulations, the relationship between CE certification and EU Reps, and how to choose a compliant EU Rep service provider. It aims to help sellers better understand EU regulations, ensure compliant operations, and gain a competitive edge in the market.

01/26/2026 Customs Knowledge
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Ozon Taps Russias Ecommerce Boom for Crossborder Sales

Ozon Taps Russias Ecommerce Boom for Crossborder Sales

Ozon, a leading e-commerce platform in Russia, presents significant market opportunities for cross-border sellers. This paper provides an in-depth analysis of the Russian e-commerce market landscape, the advantages and challenges of the Ozon platform, and proposes strategies for succeeding on Ozon Russia. The aim is to help cross-border sellers gain a better understanding of the Russian market, seize opportunities, and achieve business growth. It covers key aspects necessary for navigating the platform and maximizing potential within the Russian e-commerce sector.

01/26/2026 Logistics Industry Insights
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Crossborder Ecommerce Boosts Charging Pile Exports Globally

Crossborder Ecommerce Boosts Charging Pile Exports Globally

This article focuses on the cross-border e-commerce charging pile export service ecosystem, analyzing the opportunities and value it brings to Chinese sellers. This ecosystem provides a one-stop solution covering various aspects, including product manufacturing, international certification, cross-border logistics, platform integration, and after-sales service. It aims to lower the barriers and risks for Chinese sellers entering overseas markets, helping them seize opportunities in emerging markets. The service streamlines the export process and provides crucial support for navigating international regulations and consumer demands.

01/26/2026 Logistics Encyclopedia
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