Guide to Optimizing OZON Advertising Campaigns

Guide to Optimizing OZON Advertising Campaigns

This article deeply analyzes three advertising models on the OZON platform: Template Ads, Search Promotion, and Brand Shelf. It details their principles, setup methods, and applicable scenarios, while also providing optimization techniques. Addressing current issues within the OZON advertising system, the article advises sellers to maintain a rational perspective and engage in refined operations. It suggests focusing more on product quality and service to achieve better sales performance.

01/05/2026 Logistics Encyclopedia
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Free AI Tool Simplifies Logo Design for Ecommerce

Free AI Tool Simplifies Logo Design for Ecommerce

This article recommends a free AI Logo design tool suitable for cross-border e-commerce beginners. It's easy to use and allows users to quickly generate professional-grade logos without any design experience. The article also emphasizes the importance of preliminary preparation, suggesting that sellers conduct competitor analysis to provide inspiration for logo design. This helps ensure the logo is effective and aligned with market trends before launching a brand.

01/05/2026 Customs Knowledge
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Logistics Firms Push Supply Chain Transparency in Negotiations

Logistics Firms Push Supply Chain Transparency in Negotiations

Peter Moore's "Naked Swim" strategy emphasizes transparency in logistics negotiations. Both buyers and sellers need to openly disclose business needs, cost structures, and strategic goals to build a trusting collaborative relationship. This approach avoids the pitfalls of traditional "lowest price" competition, ultimately achieving mutual benefit and win-win outcomes. By fostering transparency and trust, the strategy aims to reduce the risk of early termination and improve contract success rates.

01/29/2026 Logistics Industry Insights
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Amazon Expands Tea Selection Amid US Wellness Trend

Amazon Expands Tea Selection Amid US Wellness Trend

Amazon selects premium teas from around the world, offering a variety of choices including green tea, black tea, white tea, and oolong tea, catering to diverse taste preferences. These teas are rich in antioxidants, promoting health and well-being. For Amazon tea sellers, it's crucial to focus on product quality, packaging, pricing, logistics, and customer feedback to enhance competitiveness. Amazon Tea: Embrace a light and healthy lifestyle, American style.

01/26/2026 Logistics Encyclopedia
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Crossborder Ecommerce Reshapes Global Air Freight Industry

Crossborder Ecommerce Reshapes Global Air Freight Industry

The future of international air freight will be shaped by five major trends: green and low-carbon practices, digital upgrades, optimized capacity structure, strengthened supply chain resilience, and reshaped regional patterns. Cross-border e-commerce sellers need to systematically address challenges related to compliance, cost, supply chain management, and collaboration models. By embracing these changes, they can thrive in the fiercely competitive market and maintain a strong position.

01/26/2026 Logistics Industry Insights
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Amazon Reveals Valentines Day Bestsellers Cultural Trends

Amazon Reveals Valentines Day Bestsellers Cultural Trends

This article explores how Amazon sellers can uncover potential bestsellers through data analysis, user profiling, and cultural insights, using Valentine's Day product selection as a case study. It highlights the importance of understanding user needs, reducing decision-making costs, incorporating cultural nuances, and exceeding user expectations. The article argues that the core of successful product selection lies in understanding the human heart and its desires, ultimately driving sales and customer satisfaction.

02/12/2026 Logistics Industry Insights
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Thailands Ecommerce Growth Key Strategies for Success

Thailands Ecommerce Growth Key Strategies for Success

This article provides an in-depth analysis of the Thai e-commerce market, offering a product selection guide, platform strategies, and marketing advice to help you seize market opportunities. It focuses on popular categories such as consumer electronics, fashion, and beauty & personal care, and recommends major platforms like Shopee and Lazada. Leveraging social media and influencer marketing strategies can help sellers succeed in the Thai e-commerce market.

02/12/2026 Logistics Industry Insights
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Walmart Expands into Crossborder Logistics Rivals Ecommerce Giants

Walmart Expands into Crossborder Logistics Rivals Ecommerce Giants

Walmart plans to launch Walmart Exports in early 2026, a cross-border shipping service to help US sellers more easily deliver goods to consumers in Mexico and Canada. This move will lower the barrier to entry for North American cross-border e-commerce, intensify competition with Amazon, and improve Walmart's global logistics network. However, whether it can meet seller needs in terms of timeliness, cost, and stability remains a key challenge.

02/11/2026 Logistics
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South Kurzeme Emerges As Baltic Ecommerce Hub

South Kurzeme Emerges As Baltic Ecommerce Hub

South Kurzeme, located in southwestern Latvia, boasts abundant agricultural products and handicrafts, coupled with a solid industrial base, presenting significant e-commerce market potential. The region is actively promoting digital transformation, offering cross-border e-commerce sellers a new opportunity to access the Baltic Sea market. Its strategic location and focus on digital infrastructure make it an attractive entry point for businesses looking to expand their reach within the European Union.

02/12/2026 Logistics Encyclopedia
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Ecommerce Logistics Solutions Expand for US UK and EU Markets

Ecommerce Logistics Solutions Expand for US UK and EU Markets

Si Hai Ba Huang Cross-border Logistics offers one-stop solutions for dedicated lines to Europe, the US, and the UK. We feature 24/7 responsiveness, nationwide pickup, over 4000㎡ consolidation warehouse, and self-operated overseas warehouses in the UK and Germany. Our services include sea and air freight dedicated lines, customs clearance, warehousing, and delivery. We aim to help e-commerce sellers solve cross-border logistics challenges.

02/12/2026 Logistics
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