Facebook, in collaboration with YinoLink, launched a Back-to-School promotion-focused live stream event. Targeting the US market, the event provided in-depth analysis of consumer behavior, shared successful influencer marketing case studies, and offered advertising creative techniques for maximizing Back-to-School sales. The aim was to help sellers seize the Back-to-School opportunity and achieve sales growth.
Buyun.com's international express delivery covers over 220 countries and regions worldwide. Relying on commercial express companies like DHL, FedEx, UPS, and EMS, as well as its own dedicated lines, it primarily covers Asia, Europe, America, Australia, and Africa. Solutions are also available for remote areas and special goods. It provides one-stop international logistics services for cross-border e-commerce sellers.
This article provides an in-depth analysis of two major advertising platforms for cross-border e-commerce: Facebook and Google. It details the differences between various Facebook account types and shares testing and optimization strategies for Google Ads campaigns. This practical guide offers actionable insights for cross-border e-commerce sellers looking to effectively leverage these platforms for advertising and drive sales.
Amazon has stopped accepting sole proprietorship registrations for its global marketplaces. Existing accounts registered under this entity type may face activation or verification issues. Sellers are advised to monitor platform updates, adjust their strategies accordingly, and consider switching to a different account type to mitigate risks and ensure compliance. Staying informed and proactive is crucial for maintaining a healthy Amazon business.
This paper introduces the Amazon Advertising Three-Dimensional Coordinate System theory. It helps sellers interpret advertising data more accurately from three dimensions: ad placement, traffic source, and category benchmark, avoiding being misled by superficial data. Through refined analysis and optimization, it enhances the performance of advertising campaigns in specific placements and traffic sources. Ultimately, it maximizes the effectiveness of advertising.
This article focuses on keyword research and product selection strategies for the OZON platform, emphasizing the importance of precise product selection. It also explores the role of multi-store operation in increasing visibility and diversifying risks. Furthermore, the article highlights that meticulous operation and persistent patience are key to success, helping sellers break through in the Russian e-commerce market.
The US e-commerce market is projected to reach $1.31 trillion by 2025 and continue to grow. Dashu Cross-border's fully self-operated overseas warehouse in Los Angeles helps Chinese sellers shorten shipping times, reduce logistics costs, improve product accessibility, and simplify after-sales processes. This enhances competitiveness and operational efficiency in the US market, enabling efficient preparation for peak seasons.
Shopify's layoffs reflect the decline of e-commerce dividends and challenges faced by cross-border e-commerce. This article analyzes the reasons behind the layoffs and proposes strategies for Amazon sellers, emphasizing refined operations, diversified layouts, and long-term value creation. Despite industry changes, the future of cross-border e-commerce remains bright, and data-driven decision-making is key to success. Navigating the evolving landscape requires adaptability and a focus on sustainable growth.
This article provides a comprehensive analysis of air and sea freight costs in cross-border logistics, covering basic shipping rates, additional fees, and cost-saving strategies. It aims to help international trade and cross-border e-commerce sellers budget wisely and control costs, enhancing competitiveness. By understanding the cost structure of air and sea transport, businesses can choose the best shipping option to maximize profits.
International Air Freight and Air Freight + Delivery are crucial options for cross-border e-commerce logistics. This article provides an in-depth comparison of the two services, examining their service scope, processes, target audience, costs, delivery time, and operational complexity. The aim is to offer cross-border e-commerce sellers a valuable reference for selecting the optimal logistics solution and optimizing their overall logistics strategy.
