Have you dreamed of launching an Amazon store to achieve financial freedom through cross-border e-commerce? Hold that thought! If you planned to register as an individual business operator, you might need to reconsider your strategy. Amazon has quietly implemented policy changes that appear to block this registration path.
Global Policy Shift: Individual Business Registrations No Longer Accepted
Recent reports from multiple sellers indicate they received "unable to complete verification" notices after submitting account review materials. The reason? Amazon has reportedly stopped accepting registration applications from individual business operators. According to information from Amazon's recruitment managers, this policy has taken effect across all global marketplaces.
New registrations are being automatically rejected, and even previously approved but unactivated accounts now face activation barriers. This development delivers a significant setback to new sellers who planned to enter the marketplace through this registration method.
Will Existing Accounts Be Affected?
There is some positive news: currently active Amazon accounts that successfully registered and activated remain operational—for now. However, potential risks persist. Dormant stores requiring reactivation may encounter failures, and upcoming Consumer Act reviews could present additional hurdles.
Adaptation Strategies: Proactive Measures for Sellers
Sellers facing activation issues have reportedly found workarounds by switching account types to individual status and providing identification documents with bank statements for reactivation. This approach requires careful preparation to ensure all submitted information remains accurate and verifiable.
Amazon recruitment managers recommend that successfully registered individual business accounts implement precautionary measures. Suggested actions include promptly updating backend documentation or preparing to modify information during upcoming Consumer Act reviews to mitigate potential risks.
Key Takeaways: Preparation Ensures Stability
With Amazon's ever-changing policies, sellers must maintain vigilance regarding platform updates and adjust business strategies accordingly. For individual business operators, transitioning account types may represent the most stable path forward. In the competitive world of cross-border e-commerce, compliance remains the foundation for sustainable operations.