Shopee Ad Campaigns Optimized with Datadriven Strategies

Shopee Ad Campaigns Optimized with Datadriven Strategies

This article delves into the underlying logic of Shopee advertising, emphasizing that ads are an amplifier of the operational system, not a panacea. It analyzes the reasons for 'burning money' on ads through data analysis and provides strategies such as store verticalization, link optimization, and precise targeting to help sellers improve ad conversion rates and achieve effective growth. The focus is on understanding the data behind ad performance and implementing targeted improvements for better ROI.

01/23/2026 Logistics Industry Insights
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Temu and SHEIN Adapt to Tax Changes Reshape Crossborder Ecommerce

Temu and SHEIN Adapt to Tax Changes Reshape Crossborder Ecommerce

Despite the US eliminating the $800 duty-free threshold, Temu and SHEIN have experienced growth, suggesting brand recognition and user loyalty outweigh price sensitivity. Cross-border e-commerce sellers should move beyond solely focusing on low prices and adopt refined operational strategies. This includes optimizing supply chains, building brands, enhancing user experience, leveraging ERP systems for efficiency, and diversifying market presence to mitigate risks. These are crucial steps to succeed in a changing landscape.

02/03/2026 Customs Knowledge
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OZON Expands Crossborder Ecommerce Opportunities in Russia

OZON Expands Crossborder Ecommerce Opportunities in Russia

OZON, a Russian cross-border e-commerce platform, offers seven advantages: zero entry barriers, no need for stock, Chinese interface, traffic bonus, simple operation, and well-developed logistics. Currently, the number of sellers on OZON is relatively small, making it a prime time to enter the market. It's an ideal choice for cross-border e-commerce entrepreneurs. By seizing this opportunity, you can achieve success in the blue ocean market of Russia.

02/03/2026 Logistics Industry Insights
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US Toy and Beauty Sectors Adapt to Inflation With Strategic Shifts

US Toy and Beauty Sectors Adapt to Inflation With Strategic Shifts

This paper analyzes consumer trends in the US toy and beauty markets under high inflation. Consumers are shifting to e-commerce channels for cost-effectiveness, while self-care consumption remains robust. The toy market shows strong online growth, with back-to-school promotions and social media traffic being crucial. Differentiation is key to breaking through the competitive pet economy. Cross-border e-commerce sellers need to embrace change and understand consumer psychology to succeed.

02/03/2026 Logistics Industry Insights
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Top Ecommerce Platforms for Jewelry Brands in 2024

Top Ecommerce Platforms for Jewelry Brands in 2024

This article provides an in-depth analysis of ten mainstream website builder platforms, including Shopify and Ueeshop. It evaluates their suitability for the jewelry category from multiple dimensions such as functionality, cost, and customization capabilities. The aim is to offer professional guidance for jewelry sellers of different sizes in choosing the right independent website builder platform, helping brands succeed in global expansion. This comparison assists in selecting platforms optimized for jewelry e-commerce needs.

02/03/2026 Logistics Industry Insights
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Marilyn Monroes Legacy Faces Trademark Challenges Abroad

Marilyn Monroes Legacy Faces Trademark Challenges Abroad

This article analyzes rights protection cases of Marilyn Monroe's estate, Peanuts, SLAP CHOP, and other brands, revealing the trademark infringement risks that overseas sellers may face. It details how to avoid infringement through trademark searches, copyright reviews, and consulting professionals, providing practical guidance for brands going global. The article emphasizes proactive measures to protect intellectual property and mitigate potential legal issues in international markets, ensuring a smoother and more secure brand expansion.

02/03/2026 Customs Knowledge
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Guide to Avoiding Customs Errors in Battery Exports

Guide to Avoiding Customs Errors in Battery Exports

This article provides a detailed analysis of common errors in export customs declaration forms, focusing on price currency, cargo weight, quantity units, final destination country, and duty exemption methods. It offers corresponding solutions to help cross-border e-commerce sellers avoid shipping delays and economic losses caused by incorrect declarations, ensuring smooth export of goods. The guide aims to improve accuracy in customs filings and promote trade compliance for businesses engaged in international trade.

02/03/2026 Customs Knowledge
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Global Air Freight Fuel Surcharges A Costsaving Guide

Global Air Freight Fuel Surcharges A Costsaving Guide

International air freight fuel surcharge calculations are complex, primarily based on chargeable weight or a percentage of the base freight rate. Additional charges may apply in special circumstances, such as peak seasons or the use of sustainable aviation fuel. Understanding these calculation methods helps foreign trade and cross-border e-commerce sellers choose more economical shipping solutions. This knowledge allows businesses to better manage their logistics costs and optimize their supply chain for international shipments.

02/04/2026 Logistics Encyclopedia
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Wayfair Expands to Xiaohongshu Douyin to Boost Home Goods Sales

Wayfair Expands to Xiaohongshu Douyin to Boost Home Goods Sales

Wayfair's official account for global store openings has officially launched on Xiaohongshu and Douyin. It provides Chinese home furnishing sellers with comprehensive support, including official onboarding guidance, policy trend interpretation, success story sharing, and operational secrets. This initiative aims to help Chinese home furnishing brands efficiently expand overseas and tap into the global market. Follow the official account to connect deeply with the Wayfair official team and co-create new achievements in home furnishing exports.

02/05/2026 Logistics Industry Insights
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Guide to Streamlining VAT Payments and Refunds Online

Guide to Streamlining VAT Payments and Refunds Online

This article details the operational process of online VAT payment and refund, including LianLian account binding, tax payment (providing two methods), tax payment record inquiry, and refund account settings and inquiry. It aims to help cross-border e-commerce sellers easily handle VAT payment and refunds, improving operational efficiency. The guide covers key aspects of managing VAT obligations online, streamlining the process for businesses engaged in international trade and ensuring compliance with VAT regulations.

02/05/2026 Customs Knowledge
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