Coupang Tightens Rules on Unauthorized Listings

Coupang Tightens Rules on Unauthorized Listings

Piggybacking on Coupang is on the rise, with some sellers exploiting product merging loopholes. This practice carries significant risks, potentially leading to infringement complaints and account suspensions. Coupang urges sellers to operate with integrity, register trademarks to protect intellectual property, and collectively maintain a fair and healthy business environment. By respecting intellectual property rights and avoiding unauthorized piggybacking, sellers can ensure the long-term viability and success of their businesses on the platform.

01/06/2026 Logistics Industry Insights
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Coupang Limits Sellerfulfilled Listings Impacting Merchants

Coupang Limits Sellerfulfilled Listings Impacting Merchants

Coupang is adjusting its registration rules for self-fulfilled (MFN) products. Starting December 30th, new self-fulfilled product listings will be suspended. Existing registered products can be maintained, but once taken down, they cannot be relisted. Sellers are advised to transition to CGF (Coupang Fulfillment) or CGF Lite models to enhance their competitiveness and adapt to the platform's changes. This shift aims to improve overall fulfillment efficiency and customer experience on the Coupang marketplace.

01/05/2026 Logistics
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Amazon Expands in South Korea Amid Influencer Marketing Boom

Amazon Expands in South Korea Amid Influencer Marketing Boom

This article analyzes Amazon's rise in the South Korean eCommerce market, its influencer marketing strategies, and the surge in brand registrations. It also touches upon the Indonesian eCommerce landscape and TikTok's measures to protect young users. The article highlights the accelerated globalization of eCommerce, continuous innovation in marketing models, and the growing importance of corporate social responsibility. Cross-border eCommerce sellers need to closely monitor market changes and adjust their business strategies accordingly.

01/04/2026 Logistics Industry Insights
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Coupang Adopts CGFCGF Lite Model for Sellers

Coupang Adopts CGFCGF Lite Model for Sellers

The end of Coupang's self-fulfillment model marks the era of CGF/CGF Lite. This article provides an in-depth interpretation of the CGF/CGF Lite models, detailing the shipping process and warehouse entry precautions for the CGF model. It also offers suggestions for model selection, aiming to help sellers quickly adapt to Coupang's new rules, seize opportunities, and achieve sales growth. It focuses on understanding the nuances of each fulfillment option to optimize operations and maximize potential within the Coupang ecosystem.

01/05/2026 Logistics
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Coupang Launches Data Analytics Tool for Sellers

Coupang Launches Data Analytics Tool for Sellers

Coupang's new "Statistics Data" feature is now live, allowing sellers to intuitively grasp key data points such as product views, visitor count, add-to-cart numbers, and conversion rates. This facilitates refined operations, boosts purchase conversion rates, and achieves multiplied sales. Data analysis tables are readily available to help you gain a more direct understanding of product information and formulate precise operational strategies.

01/05/2026 Logistics
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Coupang Seller Platform Outage Sparks Merchant Backlash

Coupang Seller Platform Outage Sparks Merchant Backlash

Coupang's Seller Central recently experienced a sudden outage, hindering seller operations and potentially impacting consumer experience. The platform initially cited network issues as the cause, but reports suggest a possible link to the surge of Chinese sellers. The incident has raised concerns within the industry regarding the technical support capabilities of e-commerce platforms. The outage caused significant disruption for sellers relying on the platform for their business activities, and questions are being asked about Coupang's preparedness for handling increased traffic and seller volume.

01/04/2026 Logistics Industry Insights
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Coupang Ad Restrictions Hinder Campaigns Fixes Explained

Coupang Ad Restrictions Hinder Campaigns Fixes Explained

Coupang store advertising restrictions have become a major concern for sellers. The main reasons include outstanding advertising fees and non-compliance with advertising standards. Sellers should promptly settle fees, optimize product listings, prioritize advertising for established listings, and pay close attention to platform policies. Diversifying traffic sources through multiple channels is also crucial to overcome these challenges. Addressing these issues proactively can help sellers maintain effective advertising campaigns and sales performance on the Coupang platform.

12/29/2025 Logistics Industry Insights
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Key Strategies to Optimize Coupang Product Listings

Key Strategies to Optimize Coupang Product Listings

This article analyzes Coupang listing optimization strategies, covering titles, information, embedding keywords, and keyword layout. It aims to help sellers improve search rankings and achieve sales growth. Effective listing optimization is crucial for visibility and attracting potential customers on Coupang. By strategically implementing these techniques, sellers can enhance their product listings and increase their chances of appearing in relevant search results, ultimately driving more traffic and boosting sales performance.

12/31/2025 Logistics Encyclopedia
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Coupang Enhances Seller Tools for Inventory Management

Coupang Enhances Seller Tools for Inventory Management

Coupang optimizes its CGF (Coupang Global Fulfillment) service, addressing challenges sellers face with CGF inventory discrepancies and product detail modifications. Sellers can now independently modify product details, but should pay attention to review status and potential rejections. For product delisting, sellers need to contact customer service for relisting assistance. This platform optimization aims to enhance seller operational efficiency and improve customer conversion rates. The improvements focus on providing sellers with more control and clarity over their CGF inventory and product listings.

12/30/2025 Logistics
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Coupang Tightens Selffulfillment Rules Urges Seller Compliance

Coupang Tightens Selffulfillment Rules Urges Seller Compliance

Coupang will discontinue the registration of seller-fulfilled (SF) products. Existing SF listings will not be affected. Existing sellers with SF privileges should seize the last opportunity to list products and optimize current listings. Following the policy change, prices in SF stores are expected to decline. Sellers should proactively transition towards more standardized and efficient operational models.

01/16/2026 Logistics Industry Insights
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