OZON Search Ads Guide Aims to Boost Ecommerce Sales

OZON Search Ads Guide Aims to Boost Ecommerce Sales

This article provides a detailed introduction to the principles and setup process of OZON search advertising, aiming to help new sellers get started quickly and improve product exposure and sales through precise traffic acquisition. It offers clear operating guidelines and practical operational advice to help sellers succeed on the OZON platform. The guide covers essential aspects of campaign creation, keyword selection, and budget management, empowering sellers to optimize their advertising strategies for maximum ROI within the OZON marketplace.

02/12/2026 Logistics Industry Insights
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Guide to Product Selection on Russias Ozon Ecommerce Platform

Guide to Product Selection on Russias Ozon Ecommerce Platform

This article provides an in-depth analysis of Ozon's product selection strategies, covering five key dimensions: operational experience, market trends, seasonal climate, on/off-platform data analysis, and competitor research. It emphasizes the importance of understanding target users, conducting thorough product analysis, and building product profiles. The article also advises sellers to avoid restricted products, choose high-frequency demands, avoid red ocean competition, and ensure reasonable profit margins, ultimately helping sellers succeed in the Russian e-commerce market.

02/12/2026 Logistics Encyclopedia
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CEVA Logistics Enhances Ecommerce Supply Chain with Mobile TMS

CEVA Logistics Enhances Ecommerce Supply Chain with Mobile TMS

CEVA Logistics introduces Matrix TMS mobile solution, designed to enhance operational efficiency and meet e-commerce demands through real-time information and visibility. The solution encompasses features like GPS tracking, electronic signatures, order management, and dynamic dispatch. Driving factors include the need for real-time event management, e-commerce channel integration, and improved user experience. CEVA emphasizes customer co-creation and rapid iteration, believing future market differentiation will increasingly focus on the end-user experience. This aims to provide a seamless and transparent logistics process for both businesses and consumers.

02/03/2026 Logistics
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Global Ecommerce Firms Optimize Air Freight for Crossborder Trade

Global Ecommerce Firms Optimize Air Freight for Crossborder Trade

This article analyzes the international air freight booking process from a data analyst's perspective, providing practical strategies for cross-border e-commerce sellers to book efficiently. It covers stages such as preparation, channel selection, application submission, and space confirmation. Key strategies include avoiding peak seasons, precise matching, selecting optimal freight forwarders, and fostering long-term partnerships. This helps sellers improve booking efficiency and reduce transportation costs.

02/03/2026 Logistics
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Guide to Air Freight Claims for Crossborder Ecommerce Sellers

Guide to Air Freight Claims for Crossborder Ecommerce Sellers

This article provides a comprehensive guide for cross-border e-commerce sellers on international air freight loss and damage claims. It covers evidence preservation, liability determination, claim procedures, compensation standards, and risk mitigation strategies. The aim is to help sellers effectively address issues of lost or damaged goods and protect their rights. It details practical steps for navigating the complexities of air freight claims, ensuring sellers are equipped to handle potential losses and maximize their chances of successful claim resolution. This guide serves as a valuable resource for minimizing financial impact from cargo incidents.

02/03/2026 Logistics Encyclopedia
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Ecommerce Firms Adopt Air Plus for Faster Crossborder Shipping

Ecommerce Firms Adopt Air Plus for Faster Crossborder Shipping

“Air Freight Plus Delivery” is a door-to-door cross-border logistics service integrating air transport, customs clearance, and delivery, providing a worry-free and efficient solution for cross-border e-commerce sellers. It integrates multiple links of traditional air freight, with the logistics provider responsible for the entire process. It offers stable transit times and controllable costs, making it particularly suitable for small, multi-batch shipments. Choosing the right “Air Freight Plus Delivery” service provider can effectively improve logistics efficiency and help cross-border business growth.

02/03/2026 Logistics Encyclopedia
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Global Parcel Volume Surges As Ecommerce Logistics Boom Continues

Global Parcel Volume Surges As Ecommerce Logistics Boom Continues

The Pitney Bowes Parcel Shipping Index reveals continued global parcel volume growth, projecting over 200 billion parcels by 2025. The report analyzes growth opportunities in emerging markets like China, Brazil, and India, as well as challenges posed by global economic uncertainty. It provides valuable strategic insights for logistics companies, highlighting key trends and potential areas for investment and adaptation in the evolving parcel delivery landscape. Understanding these dynamics is crucial for navigating the complexities of the modern e-commerce driven logistics sector.

02/03/2026 Logistics Industry Insights
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Ecommerce Packaging Cuts Costs Boosts Efficiency and Goes Green

Ecommerce Packaging Cuts Costs Boosts Efficiency and Goes Green

E-commerce packaging faces the dual challenges of sustainability and cost. 3PLs like DHL Supply Chain are helping businesses reduce costs, improve efficiency, and enhance customer experience through carton optimization, recyclable packaging, and integrated management. Intelligent algorithms minimize empty space, circular packaging reduces waste, and integrated management breaks down information silos, enabling comprehensive packaging optimization. This approach addresses the growing demand for eco-friendly solutions while maintaining operational efficiency in the dynamic e-commerce landscape.

02/03/2026 Logistics Industry Insights
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Independent Ecommerce Brands Adopt New Strategies for 2026 Growth

Independent Ecommerce Brands Adopt New Strategies for 2026 Growth

In 2026, independent site paid traffic strategies must shift from extensive campaigns to refined operations. The article emphasizes that independent sites should be viewed as long-term value carriers, not short-term arbitrage tools. Focus should be on Customer Lifetime Value (LTV) rather than just Cost Per Acquisition (CPA). It recommends building a diverse account system, leveraging AI for efficiency, and constructing a complete system that integrates product, content, data, and private domain to achieve sustained growth.

02/03/2026 Logistics Industry Insights
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Postgolden Week MSC Capacity Cuts Strain Ecommerce Supply Chains

Postgolden Week MSC Capacity Cuts Strain Ecommerce Supply Chains

MSC is adjusting capacity on Asia-North America routes due to decreased demand after the Golden Week holiday, resulting in canceled sailings. This will likely lead to tight space, fluctuating freight rates, and potential delays. Cross-border e-commerce businesses are advised to secure bookings in advance, optimize transportation plans, dynamically manage inventory, and closely monitor policy changes to mitigate these challenges and maintain supply chain stability.

02/03/2026 Logistics
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