Amazon Expands Video Ad Tools for Brands

Amazon Expands Video Ad Tools for Brands

Amazon Advertising has launched a suite of video advertising solutions, including Sponsored Display video ads, video creation tools, ad creative services, and streaming TV reach incrementality measurement. This aims to help sellers more effectively build brand awareness through video, reach target audiences, and optimize ad performance, ultimately driving sales growth. The new tools and services empower brands to create engaging video content, target specific customer segments, and measure the impact of their video campaigns across various channels within the Amazon ecosystem.

01/04/2026 Logistics Industry Insights
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Amazon Provides Free Stock Images to Sellers to Avoid Copyright Issues

Amazon Provides Free Stock Images to Sellers to Avoid Copyright Issues

Amazon has partnered with Shutterstock to launch a free image library, providing sellers with a vast collection of compliant images. This addresses copyright issues, reduces operational costs, and helps sellers create more appealing product images, enhancing competitiveness in cross-border e-commerce. To access the library, log in to Seller Central, navigate to the advertising management page, select ad creatives, click on creative assets, and search for desired materials using keywords. This initiative simplifies sourcing high-quality, legally compliant images for Amazon sellers.

01/06/2026 Logistics Industry Insights
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Tiktok Launches Seller Incentives to Expand US Market

Tiktok Launches Seller Incentives to Expand US Market

TikTok has launched a seller incentive program in the US market, including advertising credit support, creative guidance, exclusive background music, live shopping platform access, and seller center onboarding assistance. This initiative aims to help small and medium-sized businesses expand their market reach, precisely target their audience, and achieve rapid business growth. The program is designed to empower sellers and facilitate their success in the US market by providing them with the necessary tools and resources to thrive on the platform.

01/06/2026 Logistics Industry Insights
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Tiktok Influencer Marketing Four Key Strategies for Success

Tiktok Influencer Marketing Four Key Strategies for Success

This article unveils four key secrets to successful influencer marketing on TikTok: trusting influencers and empowering creative control, crafting clear statements of work to standardize collaborations, embracing experimentation and risk-taking, and building long-term partnerships to enhance user trust. By mastering these strategies, brands can effectively expand their reach on the TikTok platform, build a loyal user base, and ultimately drive sales growth. These insights help brands navigate the dynamic TikTok landscape and optimize their influencer marketing efforts for maximum impact.

01/06/2026 Logistics Industry Insights
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Amazon Sellers Gain Edge with 15 Key Product Selection Strategies

Amazon Sellers Gain Edge with 15 Key Product Selection Strategies

This article highlights 15 essential product research tools, covering trend tracking, social media, creative platforms, deal websites, and review sites. It aims to assist Amazon sellers in the competitive marketplace by enabling them to quickly identify promising products. The tools provide comprehensive inspiration and data support for product selection, helping sellers achieve performance growth in the new year. These resources offer valuable insights into market trends and consumer preferences, empowering sellers to make informed decisions and discover potential best-selling items.

01/06/2026 Logistics Industry Insights
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Google Pmax Campaigns Face Scrutiny Over Shopping Ad Dominance

Google Pmax Campaigns Face Scrutiny Over Shopping Ad Dominance

If PMAX ad creatives aren't spending, and only the Feed is, does that equal Shopping Ads? This article deeply analyzes the similarities and differences between PMAX ads and traditional Shopping Ads. It explains the audience targeting and placement of PMAX ads, helping you better understand the operational mechanism of PMAX and improve ad performance. It clarifies whether PMAX's reliance on the feed and lack of creative spend is equivalent to a standard shopping campaign, providing insights for optimal campaign management.

01/04/2026 Logistics Encyclopedia
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Tiktok Highlights Latin Heritage Month with Creator Initiatives

Tiktok Highlights Latin Heritage Month with Creator Initiatives

TikTok launched a series of initiatives during Hispanic Heritage Month, including the Latinx Trailblazers program, creative grants, live streams, and salon events. These activities aim to empower Latinx creators, promote Latin music culture, and foster broader cultural understanding. The initiatives provide opportunities for brands and individuals to engage and learn, contributing to increased cultural sensitivity and inclusivity. The campaign highlights the platform's commitment to supporting and celebrating the Latinx community, fostering a space where their voices and stories can thrive.

01/04/2026 Logistics Industry Insights
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Marketers Adopt Influencer Tactics to Boost Email Conversions

Marketers Adopt Influencer Tactics to Boost Email Conversions

This article explores integrating influencer marketing into email marketing strategies to boost brand engagement and conversion rates. It highlights trust as the core of influencer marketing and provides specific strategies, including leveraging micro-influencers, showcasing product reviews, empowering influencers with creative control, and identifying internal 'influencers'. By tracking data and ensuring legal compliance, businesses can effectively leverage influencer power for more impactful marketing campaigns. This integration allows for a more personalized and authentic connection with potential customers, ultimately driving better results.

12/31/2025 Logistics Industry Insights
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Cambodias 2025 Copyright Challenges for Creatives

Cambodias 2025 Copyright Challenges for Creatives

In 2025, Cambodia is experiencing a surge in copyright registration demand. This guide provides comprehensive advice to avoid common pitfalls, detailing the official process, required materials, review period, and potential risks. It also compares major service providers, helping businesses and creators choose reliable copyright services to capitalize on Cambodia's cultural and creative market. This guide aims to navigate the complexities of Cambodian copyright law and ensure successful registration, empowering creators to protect their intellectual property and thrive in the burgeoning Cambodian market.

12/28/2025 Customs Knowledge
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Amazon Sellers Urged to Optimize Listings for Peak Season

Amazon Sellers Urged to Optimize Listings for Peak Season

Listing optimization is crucial before the peak season! This article delves into often-overlooked details in Amazon Listing optimization, including “secondary options,” theme keywords, product details, and target audience. It emphasizes the importance of detailed operation to help sellers capture peak season traffic and achieve explosive sales growth.

01/06/2026 Logistics Industry Insights
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