7step Facebook Ad Guide for Global Trade Firms

7step Facebook Ad Guide for Global Trade Firms

This article details seven essential steps for foreign trade companies before running Facebook ads. These include creating a personal account, a public page, a business ad account, Business Manager (BM), and Facebook Pixel. Furthermore, it covers binding the page and ad account to BM, and assigning user permissions. By completing these steps, businesses can lay a solid foundation for effective Facebook advertising, enabling them to better expand into the global market. This preparation is crucial for maximizing ad performance and reaching a wider international audience.

01/04/2026 Logistics Encyclopedia
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Ebay Sellers Boost Sales with Strategic Keyword Tools

Ebay Sellers Boost Sales with Strategic Keyword Tools

This article details how eBay sellers can leverage keyword tools to improve product visibility and sales. It explores using tools like Answer the Public and SEMrush to uncover potential demand and analyze competitors, alongside the eBay platform's search bar for precise keyword identification. The emphasis is on thinking from the buyer's perspective and continuously optimizing keyword strategies to ultimately achieve a dual increase in traffic and conversion rates. By focusing on relevant and high-performing keywords, sellers can significantly boost their product listings' performance.

12/31/2025 Logistics Encyclopedia
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USPTO Launches Patent Search Tool for Ecommerce Sellers

USPTO Launches Patent Search Tool for Ecommerce Sellers

The United States Patent and Trademark Office (USPTO) has upgraded its public patent search tool, which can be utilized by cross-border e-commerce sellers to search for design patents and mitigate infringement risks. This article provides a detailed introduction to the new tool's features, methods for searching design patents, and the U.S. design patent application process. It aims to help sellers achieve compliant operations in the U.S. market by leveraging this resource to proactively avoid potential intellectual property issues related to design patents.

12/30/2025 Customs Knowledge
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8 Effective Techniques for Freight Forwarders to Improve Cargo Acquisition

8 Effective Techniques for Freight Forwarders to Improve Cargo Acquisition

This article summarizes eight key techniques for freight forwarders to enhance cargo acquisition efficiency. These include treating customers sincerely, establishing pricing advantages, consistently focusing on customers, maintaining good customs relationships, improving document capabilities, building strong ties with shipping and insurance companies, and identifying potential clients. Through effective communication and service, freight forwarders can gain a competitive edge in a fierce market.

07/21/2025 Logistics
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US Sanctions Four Chinese Firms for Iran Oil Trade

US Sanctions Four Chinese Firms for Iran Oil Trade

The recent developments in U.S. sanctions against Iran have raised new concerns, as four Chinese shipping companies were added to the sanctions list for alleged illegal oil trading, facing severe penalties that affect the global shipping market. The international community has expressed concerns over America's unilateral sanctions and is calling for dialogue to resolve the issues.

08/04/2025 Logistics
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Jetstar Airways Launches Direct Flights Between China and Australia to Attract Tourists

Jetstar Airways Launches Direct Flights Between China and Australia to Attract Tourists

Jetstar Airlines announced the launch of direct flights between China and Australia by the end of the year, aiming to attract more Chinese tourists and enhance economic exchange and personnel interactions between the two countries. The airline plans to offer 35 weekly flights, focusing on the second and third-tier city markets. With the increase in outbound tourism from China, this new route could present Australia with the opportunity to welcome 8 million Chinese tourists.

07/28/2025 Logistics
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Carleton University IATA Launch Air Transport Policy Certificate

Carleton University IATA Launch Air Transport Policy Certificate

The Air Transportation Principles and Policy Professional Certificate program, a collaboration between IATA and Carleton University, aims to provide professionals with a comprehensive understanding of governmental policies impacting civil aviation. Through five online courses, the program enhances participants' influence within the industry, cultivates public sector insights, and fosters private sector advantages, ultimately enabling greater success in the field of aviation policy. This program is designed to equip individuals with the knowledge and skills necessary to navigate the complex landscape of aviation regulations and contribute effectively to the industry's development.

11/03/2025 Logistics
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WCO Highlights Customs Key Role in Pandemic Preparedness

WCO Highlights Customs Key Role in Pandemic Preparedness

The WCO's COVID-19 project aims to enhance customs' capacity to respond to emergencies and ensure supply chain security. Key aspects include international cooperation and technological innovation. The project focuses on strengthening customs' preparedness, facilitating the flow of essential goods, and mitigating disruptions to global trade. By fostering collaboration and leveraging innovative technologies, the WCO seeks to build more resilient and secure supply chains in the face of future crises. This initiative underscores the importance of customs in safeguarding global trade and protecting public health during times of uncertainty.

12/30/2025 Customs Knowledge
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WCO Addresses Pandemics Gender Disparity with Equality Plan

WCO Addresses Pandemics Gender Disparity with Equality Plan

A virtual working group meeting of the World Customs Organization discussed the impact of the pandemic on gender equality, focusing on the economy, gender-based violence, and working from home. Representatives shared their respective responses, emphasizing the crucial role of customs in supporting employee well-being and protecting public interests. The discussion also explored how data analysis can provide a more precise understanding and response to the gender-differentiated challenges posed by the pandemic. The meeting highlighted the need for targeted interventions and policies to mitigate these disparities.

12/30/2025 Customs Knowledge
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