Guide to Optimizing Amazon Ads for Higher ROI

Guide to Optimizing Amazon Ads for Higher ROI

Amazon advertising should focus on ROI rather than ACOS. This article introduces different ad types, their architecture, and applications. It aims to help sellers optimize their advertising strategies based on product lifecycle and market competition, ultimately improving return on investment. By understanding various ad formats and strategic placements within the Amazon ecosystem, sellers can tailor their campaigns for maximum efficiency and profitability, moving beyond a simple cost-per-sale metric to a holistic view of advertising performance and its impact on overall business growth.

12/30/2025 Logistics Industry Insights
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Amazon Launches Brand Dashboard to Boost Seller Growth

Amazon Launches Brand Dashboard to Boost Seller Growth

This article provides an in-depth analysis of the Amazon Brand Dashboard, highlighting its role as a growth engine for sellers. It details the functionalities and optimization recommendations for the four key modules: Brand Health, Conversion, Traffic, and Customer Reviews. The aim is to help sellers fully leverage this tool to improve brand performance and achieve business growth. By understanding and utilizing the insights provided within each module, sellers can make data-driven decisions to enhance their brand presence and drive sales on Amazon.

12/30/2025 Logistics Industry Insights
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Ebay France Abandons Black Friday for Circular Economy Push

Ebay France Abandons Black Friday for Circular Economy Push

eBay France is abandoning 'Black Friday' promotions to focus on the secondhand market and circular economy, responding to market competition and embracing sustainability. By promoting refurbished products, spare parts sales, and providing seller training, eBay aims to reshape growth and create new opportunities for sellers. This strategic shift highlights eBay's commitment to a more sustainable business model and its recognition of the growing demand for pre-owned goods. The initiative seeks to position eBay as a leader in the circular economy within the French e-commerce landscape.

12/30/2025 Logistics Industry Insights
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Amazon Sellers Face Rising IP Infringement Claims Key Solutions

Amazon Sellers Face Rising IP Infringement Claims Key Solutions

Dealing with intellectual property (IP) complaints is a common challenge for Amazon sellers. This guide offers a detailed approach to resolving such issues, including understanding the complaint, engaging in proactive communication, taking necessary actions, submitting a comprehensive appeal, and seeking professional assistance when needed. The goal is to help sellers navigate these crises, safeguard their accounts, and emphasize the importance of operating with integrity on the Amazon platform. By following these steps, sellers can effectively address IP complaints and maintain a healthy and compliant business.

12/30/2025 Customs Knowledge
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Indonesia Tightens Rules on Tiktok Shop Operations

Indonesia Tightens Rules on Tiktok Shop Operations

The Indonesian government has introduced new regulations restricting payment transaction functions on social commerce platforms and requiring data isolation, posing a risk of business 'separation' for TikTok Shop Indonesia. This move stems from concerns about data security and fair market competition. TikTok is actively responding, with CEO Shou Zi Chew traveling to Indonesia for negotiations, and sellers launching support campaigns. Businesses expanding overseas need to be wary of political risks, diversify their strategies, and operate in compliance to ensure steady development in complex environments.

12/30/2025 Logistics Industry Insights
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Vanuatu Customs Boosts Trade with WCO Efficiency Study

Vanuatu Customs Boosts Trade with WCO Efficiency Study

The World Customs Organization (WCO) supports Vanuatu Customs in implementing a Time Release Study (TRS) aimed at identifying and addressing bottlenecks in goods release, thereby enhancing customs efficiency. Through the TRS, Vanuatu aims to streamline processes, optimize management, and ultimately promote trade facilitation, improve the business environment, and achieve sustainable economic development. The study will help pinpoint specific areas for improvement, leading to more efficient customs procedures and reduced delays for traders. This initiative underscores the WCO's commitment to assisting member states in modernizing their customs operations.

01/07/2026 Customs Knowledge
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Exwhite House Travel Chief Weighs Private Aviations Pros and Cons

Exwhite House Travel Chief Weighs Private Aviations Pros and Cons

An interview with Gregg Brunson-Pitts, founder of Advanced Aviation, sharing his transition from politics to becoming a private aviation entrepreneur. He discusses the market opportunities he sees and offers advice for others looking to enter the high-end aviation services sector. The interview highlights the unique challenges and rewards of building a business in this exclusive industry, emphasizing the importance of personalized service and understanding the needs of discerning clientele. Brunson-Pitts provides insights into the future of private aviation and its continued growth.

01/07/2026 Logistics Industry Insights
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US and China Strike Tentative Deal on Tiktoks Future

US and China Strike Tentative Deal on Tiktoks Future

The Ministry of Commerce announced a preliminary framework agreement between China and the US regarding TikTok's US operations. This involves establishing a new joint venture responsible for data security and content management, while ByteDance retains control over commercial operations. China urges the US to provide a fair business environment and promote the stable development of China-US economic and trade relations. This move aims to address US concerns about data security while allowing TikTok to continue operating in the US market under a restructured framework.

01/15/2026 Customs Knowledge
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Newsbreak Develops Ad Engine to Monetize Local News

Newsbreak Develops Ad Engine to Monetize Local News

NewsBreak transitioned from relying on third-party advertising to building its own platform, achieving monetization. An interview reveals its growth strategy, talent philosophy, and the AI advertising engine, ClearStream. The company emphasizes a culture of innovation as key to its success. This shift allows NewsBreak to have greater control over its ad revenue and user experience, fostering a more sustainable business model within the competitive local news landscape. ClearStream's AI capabilities are highlighted as a crucial component in optimizing ad performance and delivering targeted content to users.

01/15/2026 Logistics Industry Insights
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Datadriven HS Code Guide Aids Air Freight Customs Compliance

Datadriven HS Code Guide Aids Air Freight Customs Compliance

This article, from a data analyst's perspective, deeply analyzes the determination method of HS codes on international air freight customs declarations. It emphasizes the core principles of classifying according to the actual attributes of goods, following coding rules, and verifying regulatory conditions. Through detailed steps and precautions, it helps you accurately classify, avoid customs declaration risks, and ensure the smooth operation of international air freight business. The focus is on practical application and risk mitigation within the context of HS code assignment for air cargo shipments.

01/15/2026 HS Code Query
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