Five Steps to Improve Supply Chain Forecasting Accuracy

Five Steps to Improve Supply Chain Forecasting Accuracy

This paper outlines five key steps to enhance the value of supply chain forecasting: defining clear forecasting objectives and scope, collecting and cleaning data, selecting appropriate forecasting methods, evaluating and optimizing prediction models, and continuously monitoring and adjusting. By following these steps, businesses can build a more accurate and reliable forecasting system, optimize inventory management, reduce operating costs, and improve customer satisfaction. This leads to a more efficient and responsive supply chain.

Freight Forwarders Adopt New Strategies to Reduce Asset Costs

Freight Forwarders Adopt New Strategies to Reduce Asset Costs

International freight forwarders face a choice between a heavy asset model (owning fleets/warehouses) and a light asset model. The heavy asset model strengthens supply chain control but presents capital and operational challenges. This article analyzes the advantages and disadvantages of both models. It recommends that companies choose the most suitable development path based on their own circumstances and the market environment. Furthermore, it suggests leveraging intelligent tools to optimize decision-making.

12/31/2025 Logistics
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Amazon Sellers Turn to Tiktok Ads for Sales Growth

Amazon Sellers Turn to Tiktok Ads for Sales Growth

Based on the practical experience of Amazon sellers, this article delves into how to use TikTok ads to drive traffic to Amazon stores. It analyzes the evolution of the TikTok ecosystem, compares two TikTok monetization models, emphasizes the importance of attribution tags, and shares the test results and strategies for ad placement. The conclusion points out that advertising is the most ideal way for ordinary people to drive traffic to Amazon through TikTok.

Ebay Sellers Gain Edge with Proven Promotion Strategies

Ebay Sellers Gain Edge with Proven Promotion Strategies

This article provides an in-depth analysis of two core promotion tools on the eBay platform: Promoted Listings and Brand Ads. It details their working principles, charging models, target audiences, and operational steps. The aim is to help sellers choose the most suitable promotion method based on their store's specific circumstances, enhance product visibility and brand influence, and ultimately achieve sales growth. This guide offers practical insights for maximizing the effectiveness of eBay's advertising options.

LCL Shipping Cuts Costs for Small Businesses in Global Trade

LCL Shipping Cuts Costs for Small Businesses in Global Trade

This article delves into the advantages of Less than Container Load (LCL) shipping and highlights how Flexport LCL leverages technology to provide customers with more transparent, efficient, and reliable international logistics services. It covers the definition, benefits, service models, cost control, carbon emission management, and end-to-end supply chain management aspects of LCL. The aim is to provide readers with a comprehensive understanding of LCL and enable them to make informed logistics decisions.

Amazon Marketing Cloud Boosts Sales Predictions

Amazon Marketing Cloud Boosts Sales Predictions

This article delves into leveraging Amazon Marketing Cloud (AMC) to accurately forecast sales revenue generated by brand advertising investments. Through case studies, it demonstrates AMC's powerful capabilities in improving DPVR, purchase rate, and building LTV models. It emphasizes how AMC empowers brand sellers to optimize advertising strategies, quantify advertising value, and ultimately achieve sales growth. The analysis highlights the practical application of AMC for precise sales predictions and enhanced marketing effectiveness within the Amazon ecosystem.

Starbucks Struggles with Localization Challenges in China

Starbucks Struggles with Localization Challenges in China

Starbucks faces challenges in the Chinese market from local brands like Luckin Coffee, resulting in revenue decline. To address this, Starbucks is accelerating store expansion, innovating business models, and developing online channels. The key lies in adapting to Chinese culture and consumer habits through product innovation and supply chain optimization, while also formulating differentiated strategies for lower-tier cities. Starbucks needs to reinvent itself to maintain its leading position in the competitive landscape.

Coupang Limits Sellerfulfilled Listings Impacting Merchants

Coupang Limits Sellerfulfilled Listings Impacting Merchants

Coupang is adjusting its registration rules for self-fulfilled (MFN) products. Starting December 30th, new self-fulfilled product listings will be suspended. Existing registered products can be maintained, but once taken down, they cannot be relisted. Sellers are advised to transition to CGF (Coupang Fulfillment) or CGF Lite models to enhance their competitiveness and adapt to the platform's changes. This shift aims to improve overall fulfillment efficiency and customer experience on the Coupang marketplace.

01/05/2026 Logistics
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Tiktok and Facebook Ad Strategies Compared for Marketers

Tiktok and Facebook Ad Strategies Compared for Marketers

This article delves into the differences in advertising promotion goals between TikTok and Facebook. It compares promotion objectives under both auction and contract-based selling models, emphasizing the importance of selecting the right platform and goals based on business needs. The aim is to help advertisers develop more effective social media marketing strategies. Understanding these nuances allows for optimized campaign performance and better ROI by aligning platform capabilities with specific business objectives.

UPS USPS Renew Talks on Ground Saver Partnership

UPS USPS Renew Talks on Ground Saver Partnership

UPS and USPS have reached a preliminary agreement on Ground Saver service, aiming to restart last-mile delivery cooperation. This move is expected to reduce UPS's operating costs, increase USPS's revenue, and provide consumers with more competitive prices. This collaboration is a typical example of the logistics industry adapting to market changes and seeking win-win solutions. In the future, logistics companies need to continuously innovate and adjust their operating models to maintain competitiveness.

01/08/2026 Logistics
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