cross border e commerce News

Ocean Freight Rates Drop Easing Costs for Ecommerce Sellers

Ocean freight rates have plummeted, with the West Coast US route hitting a two-year low, down by as much as 80%. Decreased demand from Europe and the US is the primary driver, presenting both opportunities and challenges for cross-border e-commerce sellers. Preparing for the peak season by capitalizing on favorable ocean freight conditions is crucial. However, sellers should be wary of the impact of the Inflation Reduction Act and flexibly adjust their business strategies to stand out in the fierce competition.

01/06/2026 Logistics Industry Insights

Sheins Platform Strategy Boosts Crossborder Ecommerce

SHEIN, with its leading global search volume and app downloads, is accelerating its transformation from a fast-fashion brand to a platform-based e-commerce entity. Through online-offline integration, category expansion, and an open platform, SHEIN presents significant opportunities for cross-border sellers. This article delves into SHEIN's strategic transformation and provides practical advice for sellers to seize these opportunities, helping them expand into overseas markets. It explores how sellers can leverage SHEIN's platform to reach a wider audience and increase their sales.

01/06/2026 Logistics Industry Insights

Amazon Sellers Guide to Optimizing Listings for Higher Sales

For cross-border e-commerce sellers to stand out on Amazon, product listing optimization is crucial. This article focuses on design techniques for the main image, secondary images, and A+ pages, emphasizing clearly showcasing the product's appearance, functions, and usage scenarios. By crafting a brand story through A+ pages and addressing customer questions, sellers can effectively improve click-through rates and conversion rates. Prioritizing visual appeal and informative content within the listing are key to attracting and converting potential buyers on the Amazon platform.

01/06/2026 Logistics Encyclopedia

US Tariffs Challenge Crossborder Ecommerce Firms

Fluctuating US tariff policies pose a significant challenge to cross-border e-commerce sellers. This article provides an in-depth analysis of the latest US tariff policies, revealing the underlying logic and impact. It offers practical response strategies to help navigate the complexities and find solutions. From the impact of reciprocal tariffs and tariff increases to the analysis of tariff components, this article empowers sellers to survive and thrive through compliant operations and flexible adaptation. It aims to help sellers find a way out of the predicament.

01/05/2026 Customs Knowledge

Skechers Targets 14 Counterfeit Trademarks on Amazon

This article reveals infringement lawsuits initiated by the popular Amazon brand Skechers, highlighting the risks of trademark, patent, and copyright infringement. It also lists recent examples of other infringement cases. The article provides cross-border e-commerce sellers with advice on preventing infringement risks, including comprehensive searching, cautious usage, timely monitoring, and seeking professional assistance. It emphasizes the importance of due diligence and proactive measures to avoid potential legal issues and financial losses associated with intellectual property rights violations in the competitive online marketplace.