Google Ads Guide Boosts Global Ecommerce Growth

Google Ads Guide Boosts Global Ecommerce Growth

This article provides a detailed guide for cross-border e-commerce sellers on how to run Google Ads campaigns. It covers beginner-friendly methods, advanced techniques for refined operations, and the use of Google Analytics to track ad performance. The goal is to help sellers fully master Google Ads campaign skills, improve advertising ROI, and achieve rapid growth in their cross-border e-commerce businesses. From basic setup to performance analysis, this guide aims to empower sellers with the knowledge needed to optimize their Google Ads strategies.

01/06/2026 Logistics Encyclopedia
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Amazon Expands OTT Ads to Boost Crossborder Ecommerce

Amazon Expands OTT Ads to Boost Crossborder Ecommerce

This article delves into Amazon OTT advertising, explaining its definition, advantages, and application in cross-border e-commerce. It emphasizes OTT advertising's precise targeting and broad reach capabilities, and uses Amazon platform data to demonstrate its positive impact on store traffic growth. Furthermore, it provides key strategies for Amazon OTT advertising campaigns, helping sellers effectively leverage this emerging advertising format. The analysis aims to equip cross-border e-commerce businesses with the knowledge to optimize their marketing efforts through OTT advertising on the Amazon platform.

01/05/2026 Logistics Industry Insights
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Amazon Suspends Sellers Over farwarehouse Delivery Tactics

Amazon Suspends Sellers Over farwarehouse Delivery Tactics

Amazon is cracking down on the non-compliant practice of "Warehouse Transfer" in cross-border logistics, warning sellers of potential account suspension. This article details the definition and risks of "Warehouse Transfer," along with Amazon's countermeasures. It provides advice for sellers on selecting reliable logistics providers, emphasizing the importance of compliance within the cross-border logistics industry. Sellers should be aware of the potential penalties and ensure their logistics practices adhere to Amazon's policies to avoid account suspension and maintain a compliant business operation.

01/05/2026 Logistics Industry Insights
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Yuexi Logistics Analyzes Crossborder Ecommerce Efficiency

Yuexi Logistics Analyzes Crossborder Ecommerce Efficiency

This article provides an in-depth analysis of Yuexi Logistics' cross-border e-commerce logistics services. It comprehensively evaluates the company's background, service offerings, delivery time analysis, and pricing structure. By examining its certifications, partnerships, diversified services, and the differences in delivery time and fees for various service types, this study aims to provide cross-border e-commerce sellers with a valuable reference for selecting logistics providers. Ultimately, it helps sellers make more informed decisions regarding their logistics needs and optimize their supply chain.

01/05/2026 Logistics
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Feishu Invests 21M in Crossborder Ecommerce Firm Youkeshu

Feishu Invests 21M in Crossborder Ecommerce Firm Youkeshu

The cross-border e-commerce landscape is rapidly changing, posing challenges to established sellers. Feishu Shennuo's significant investment of 21 million RMB in YKS (Youkeshu) has drawn industry attention, potentially breaking down barriers between sellers and service providers and exploring new collaborative models. Meanwhile, Starry Light faces lawsuits and declining performance. Cross-border e-commerce companies must innovate and embrace change to thrive in this highly competitive environment. The investment could signal a shift in industry dynamics, encouraging closer partnerships and new strategies for success.

01/05/2026 Logistics Industry Insights
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Crossborder Ecommerce Sellers Stranded After Logistics Platform Collapse

Crossborder Ecommerce Sellers Stranded After Logistics Platform Collapse

The collapse of cross-border freight forwarding platform "Kuajing Haoyun" has triggered a crisis where sellers' goods are detained by logistics providers demanding three times the original shipping fee for release. This incident exposes the hidden risks within the cross-border logistics industry. It serves as a reminder for sellers to establish diversified logistics channels, retain evidence, be wary of low-price traps, and conduct due diligence on logistics providers to mitigate risks and protect their rights. Sellers should carefully vet platforms and consider multiple options.

01/05/2026 Logistics
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Ecommerce Firm Awards Luxury Cars to Top Performers

Ecommerce Firm Awards Luxury Cars to Top Performers

A Shenzhen-based cross-border e-commerce company rewarded its high-performing Amazon operations team with luxury cars and promised substantial year-end bonuses, sparking industry discussion. The company specializes in Amazon's premium product strategy, boasting a highly efficient team with impressive results. However, the industry generally faces a challenge of increased revenue without corresponding profit growth. Over 60% of operations staff may not receive year-end bonuses. The cross-border e-commerce sector presents both opportunities and challenges, with performance remaining the key determinant of success.

01/05/2026 Logistics Industry Insights
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Overseas Chinese in Europe Face Challenges Accessing Cold Medicine

Overseas Chinese in Europe Face Challenges Accessing Cold Medicine

This article provides a detailed guide for overseas Chinese living in Europe on purchasing cold medicine and cross-border express delivery. It covers various channels, including international express services, postal parcels, cross-border e-commerce platforms, and Chinese pharmacies. The guide emphasizes drug safety, compliance, and customs declaration considerations, aiming to help overseas Chinese conveniently and safely resolve cold-related issues. It offers practical advice on navigating the complexities of obtaining medication from abroad, ensuring they can access the necessary remedies while adhering to regulations.

01/26/2026 Logistics Encyclopedia
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Air Freight Vs Air Express Choosing the Right Shipping Option

Air Freight Vs Air Express Choosing the Right Shipping Option

This article provides an in-depth comparison of international air freight and international air express as two cross-border logistics methods. It comprehensively analyzes them from aspects such as definition, service links, applicable scenarios, cost-effectiveness, responsibility and risk. Furthermore, it offers a selection guide to help readers identify the most suitable cross-border logistics solution based on their specific needs. The comparison covers key differences in speed, cost, and handling procedures, ultimately assisting businesses in making informed decisions for their international shipping requirements.

01/26/2026 Logistics Encyclopedia
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Asiapacific Adopts Standardized Ecommerce Customs Rules

Asiapacific Adopts Standardized Ecommerce Customs Rules

The WCO Asia-Pacific E-commerce Symposium focuses on 15 core standards for cross-border e-commerce, aiming to promote regional e-commerce standardization, ensure smooth trade flows, and boost economic recovery. The symposium highlights the importance of harmonized customs procedures and data standards to facilitate efficient and secure cross-border transactions within the Asia-Pacific region. By adopting these standards, countries can reduce trade barriers, enhance transparency, and foster greater trust among trading partners, ultimately contributing to sustainable economic growth and development in the region.

01/26/2026 Customs Knowledge
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