Amazon Attribution Tool Boosts Seller Sales Growth

Amazon Attribution Tool Boosts Seller Sales Growth

Amazon Attribution is a powerful tool that helps sellers track the performance of their off-Amazon advertising, optimize marketing strategies, and improve conversion rates. It allows for precise measurement of ad effectiveness, insights into audience behavior, and ultimately increased return on investment. This article provides a detailed introduction to Amazon Attribution's definition, benefits, usage methods, and the latest updates, empowering sellers to achieve greater success in the Amazon marketplace. It focuses on how to leverage data-driven insights to refine campaigns and maximize advertising ROI.

01/06/2026 Logistics Encyclopedia
Read More
Google Ads Success Hinges on Strategic Account Structure

Google Ads Success Hinges on Strategic Account Structure

This article provides an in-depth analysis of key elements in building a robust Google Ads account structure, emphasizing the importance of campaigns and ad groups. It proposes a golden rule of differentiation based on key markets, products, keywords, and ad formats. By optimizing the account structure, businesses can more precisely target their audience, improve ad performance, and achieve increased inquiries and conversion rates. A well-structured account allows for better control, reporting, and ultimately, a higher return on investment for Google Ads campaigns.

01/05/2026 Logistics Industry Insights
Read More
Trumps Potential Return Stirs Paris Agreement Uncertainty for Businesses

Trumps Potential Return Stirs Paris Agreement Uncertainty for Businesses

The potential return of Trump and a renewed US withdrawal from the Paris Agreement poses several challenges for businesses. These include policy uncertainty, supply chain sustainability pressure, the need for technological innovation and green transition, and increased scrutiny of corporate social responsibility and brand image. To address these challenges and capitalize on green transition opportunities, companies should develop scenario planning, diversify investments, strengthen supply chain assessment and collaboration, increase investment in environmental technology R&D, define a clear CSR strategy, and actively participate in public welfare activities.

01/08/2026 Logistics Industry Insights
Read More
Global Port Congestion Moves Inland Straining Supply Chains

Global Port Congestion Moves Inland Straining Supply Chains

A recent report highlights escalating global port container congestion, with inland transportation emerging as a new bottleneck. Ports like Kingston and Chittagong are experiencing severe congestion, while Taipei Port demonstrates leading efficiency. Addressing port congestion requires increased infrastructure investment, streamlined customs procedures, enhanced information sharing, and the development of multimodal transportation. These measures are crucial for alleviating current supply chain pressures and ensuring smoother cargo flow from ports to inland destinations. The report emphasizes the interconnectedness of port efficiency and inland logistics in overall supply chain performance.

01/08/2026 Logistics
Read More
Fed Lowers Interest Rates As Economic Concerns Grow

Fed Lowers Interest Rates As Economic Concerns Grow

The Federal Reserve announced another 25 basis point interest rate cut, aiming to stimulate economic growth while facing inflation risks. This is the second cut this year, reflecting the Fed's cautious approach amid an uncertain economic outlook. Experts hold differing views on the impact, suggesting it could boost investment and consumption, but also potentially lead to inflation and asset bubbles. The Fed's next move will depend on future economic data and market conditions. The decision highlights the delicate balance the Fed must strike to maintain economic stability.

01/07/2026 Logistics Industry Insights
Read More
Boeing Predicts Global Air Cargo Traffic to Double by 2043 Amid Asian Growth

Boeing Predicts Global Air Cargo Traffic to Double by 2043 Amid Asian Growth

Boeing forecasts that global air cargo traffic will double by 2043, with an average annual growth of 4%, driven primarily by the Asian market. The report highlights e-commerce, supply chain reshaping, and emerging market demand as key growth factors. Airlines should focus on the Asian market, optimize operations, and address challenges to capitalize on the opportunities. The projected increase underscores the importance of strategic planning and investment in infrastructure to meet the evolving needs of the air cargo industry in the coming decades.

01/07/2026 Logistics Industry Insights
Read More
Douyin Expands Ecommerce to PC Amid Growth Push

Douyin Expands Ecommerce to PC Amid Growth Push

Douyin E-commerce is increasing its investment in the PC platform to overcome mobile traffic bottlenecks and achieve omnichannel growth. By expanding live e-commerce features and introducing showcase content, Douyin aims to replicate its mobile success on PC. The return of e-commerce giants to the PC platform signals a new battle for traffic, with PC e-commerce poised to become a new growth driver for the industry. This move reflects a broader trend of leveraging multiple channels to reach a wider audience and boost sales.

01/04/2026 Logistics Industry Insights
Read More
Amazon Ad Attribution Reports Key to Strategic Optimization

Amazon Ad Attribution Reports Key to Strategic Optimization

This article provides an in-depth analysis of the Amazon Sponsored Brands advertising attribution purchase report, guiding sellers on how to use it to evaluate ad performance. It explains how to differentiate between orders driven by advertising and those resulting from brand halo effects. The article also offers strategies for optimizing advertising campaigns, including adjusting ASIN targeting, leveraging brand halo, acquiring new customers, and controlling TACoS (Total Advertising Cost of Sales). Ultimately, the goal is to improve the return on advertising investment (ROAS) for Amazon sellers.

12/31/2025 Logistics Industry Insights
Read More
OZON Advertising Avoiding Pitfalls to Boost Profits

OZON Advertising Avoiding Pitfalls to Boost Profits

This article focuses on the common issue of advertising debt faced by OZON sellers. It analyzes the reasons for debt, provides a detailed guide on how to check and settle outstanding balances, and emphasizes the importance of preventing debt accumulation. The aim is to help sellers avoid advertising pitfalls, achieve safe operation and stable profits, and ensure that marketing truly becomes an engine for store growth. By understanding and managing advertising costs effectively, sellers can maximize their return on investment and avoid unnecessary financial burdens.

12/29/2025 Logistics Industry Insights
Read More
Amazon Acquires Irobot to Expand Smart Home Dominance

Amazon Acquires Irobot to Expand Smart Home Dominance

Facing performance pressure, Amazon is strategically adjusting its business by scaling back its delivery operations while increasing its investment in the smart home sector. This includes deepening cooperation with Shenzhen CoolKit Technology to accelerate the implementation of the Matter standard and acquiring robot vacuum giant iRobot for $1.7 billion to build a smart home empire. However, this large acquisition has also attracted the attention of regulatory agencies and may face antitrust scrutiny. Amazon's ambition in smart home is evident, but the road ahead might be bumpy.

12/30/2025 Logistics Industry Insights
Read More