Meituans O2O Model Boosts Crossborder Ecommerce
This paper delves into Meituan's local life service model, extracting its core operational mechanisms and key strategies to provide insights for cross-border sellers expanding overseas O2O businesses. Through comparative analysis of different platform characteristics, it addresses common questions and helps sellers replicate the Meituan model in markets such as Southeast Asia, tapping into new opportunities in localized services. It offers guidance on adapting the Meituan approach for successful implementation and growth in new international markets.
