Amazon Sellers Optimize Ad Strategies Postprime Day for Higher ROI

Amazon Sellers Optimize Ad Strategies Postprime Day for Higher ROI

This article delves into the refined adjustments and efficient conclusion of advertising strategies during and after Amazon's major promotional events. It emphasizes phased budget adjustments, optimized allocation of advertising types, and crucial strategies such as timely loss prevention, budget reallocation, and traffic source expansion after the promotion. Furthermore, it highlights the importance of continuous monitoring and optimization to ensure that advertising campaigns consistently maintain optimal performance and maximize effectiveness. This approach aims to achieve the greatest possible return on investment from Amazon advertising efforts.

12/30/2025 Logistics Industry Insights
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Amazon Launches Preset Campaigns for Sponsored Products Ads

Amazon Launches Preset Campaigns for Sponsored Products Ads

Amazon introduces 'Preset Sponsored Products campaigns' to help sellers overcome the challenge of lacking data references during the initial stages of new product promotion. This feature automatically populates campaign settings by analyzing historical advertising data of similar products, reducing trial and error costs. This article details the usage, advantages, and limitations of this feature, and looks forward to the future development trend of smart advertising, providing valuable reference for sellers. It aims to simplify new product launches and optimize advertising spend from the start.

12/30/2025 Customs Knowledge
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Black Friday Retailers Shift Focus to Niche Markets

Black Friday Retailers Shift Focus to Niche Markets

This article analyzes the sales performance of last year's Black Friday "hit" products this year, highlighting the main challenges faced by sellers: head monopoly and market capacity contraction. It suggests that sellers shift their thinking by exploring the long-tail market, differentiating products, and implementing refined operations. This approach aims to achieve sustainable growth in the highly competitive e-commerce environment and ultimately succeed during the Black Friday promotion. Focusing on niche products and data-driven decisions are crucial for overcoming current market obstacles and maximizing sales.

12/30/2025 Logistics Industry Insights
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Business Owners Urged to Lead Tiktok Strategy Over Outsourcing

Business Owners Urged to Lead Tiktok Strategy Over Outsourcing

Want to make money on TikTok? Don't rush to hire! Business owners should roll up their sleeves and get involved, personally running through the entire process from product selection and content creation to promotion and monetization, starting from scratch. Master key information gaps, build a replicable success model, and then hire to scale. Don't let 'experts' take advantage of you; the boss should first become the 'Chief Operating Officer'! This approach ensures a solid understanding of the platform before delegating and prevents costly mistakes.

01/15/2026 Logistics Industry Insights
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El Salvadors Aviation Sector Boosts Economic Growth

El Salvadors Aviation Sector Boosts Economic Growth

Peter Cerda highlighted the crucial role of the aviation industry in El Salvador's economy at the IATA Aviation Day event. He emphasized its contributions to GDP, job creation, and tourism promotion. Cerda pointed out El Salvador's significant potential in MRO services and air cargo. He suggested further development of the aviation sector through expanded connectivity, infrastructure investment, and enhanced competitiveness to achieve economic prosperity. This includes leveraging El Salvador's strategic location to become a regional aviation hub, fostering economic growth and attracting foreign investment.

01/15/2026 Logistics Industry Insights
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Facebook Boosts Game Dev Growth in Southeast Asia With Data

Facebook Boosts Game Dev Growth in Southeast Asia With Data

This article analyzes Facebook promotion strategies in the Southeast Asian game market from a data analyst's perspective. It explores the opportunities and challenges of the market, the functionalities and advantages of the Facebook platform, and the characteristics and behaviors of Southeast Asian gamers. By examining successful case studies, the article provides actionable growth suggestions for game developers, helping them succeed in the Southeast Asian gaming arena. It emphasizes a data-driven approach to understand player behavior and optimize marketing campaigns for maximum impact and ROI.

01/15/2026 Logistics Industry Insights
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WCO Updates Customs Lab Guide to Strengthen Regional Trade

WCO Updates Customs Lab Guide to Strengthen Regional Trade

The World Customs Organization (WCO) has updated its 'Customs Laboratory Guide,' emphasizing the role of Regional Customs Laboratories (RCLs). A new Appendix V provides contact information and establishment procedures for RCLs, aiming to enhance member laboratory capabilities and promote regional cooperation in addressing global trade challenges. The updated guide, now available, offers guidance on standardized operations, capacity building, resource optimization, risk management, and cooperation promotion. It seeks to improve the efficiency and effectiveness of customs laboratories worldwide through strengthened regional networks and adherence to WCO best practices.

01/07/2026 Customs Knowledge
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Dollar General Appoints Supply Chain Veteran As New Leader

Dollar General Appoints Supply Chain Veteran As New Leader

Dollar General promoted Rod West to Executive Vice President, Global Supply Chain, overseeing the company's distribution center operations, transportation, supply chain modernization, and private fleet management. This move is a key strategic deployment for Dollar General as it continues to strengthen its supply chain, improve operational efficiency, and enhance market competitiveness. The aim is to address the evolving market environment and consumer demands, ultimately improving the customer experience. This promotion underscores Dollar General's commitment to optimizing its supply chain for future growth and success.

01/16/2026 Logistics
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United Group Hunan University Partner on Smart Logistics Training

United Group Hunan University Partner on Smart Logistics Training

Lianyu Group and Hunan International Economics University are jointly building a university-enterprise cooperation base to create a new model for smart logistics talent cultivation. This will be achieved through proactive talent development, promotion of industry-academia integration, and construction of talent pipelines. The two parties will engage in in-depth cooperation focusing on "enterprise entering the classroom and students entering projects," realizing resource sharing and jointly building a highland for smart logistics talent. The goal is to deliver high-quality talents to the industry.

01/15/2026 Logistics
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Proven Strategies to Boost Amazon US Sales and Conversions

Proven Strategies to Boost Amazon US Sales and Conversions

This article reveals key strategies to improve success rates for Amazon US stores, including precise product selection, extreme optimization of product pages, and efficient promotion. It provides practical advice on pricing strategies, logistics timeliness, and after-sales service to help you stand out in a highly competitive market and achieve sales growth. Focus is placed on identifying profitable niches, enhancing product visibility, and building a strong customer base through excellent service. These combined efforts aim to maximize revenue and establish a sustainable presence on Amazon.

01/26/2026 Logistics Encyclopedia
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