Amazon Sellers Adapt to Higher Costs With New Marketing Tools

Amazon Sellers Adapt to Higher Costs With New Marketing Tools

Amazon sellers face both new marketing opportunities and rising costs. The new "Custom Audience" tool allows sellers to send marketing emails directly to customers, fostering engagement and sales. However, increased multi-channel fulfillment fees in the UK are exacerbating cost pressures. Sellers need to seize marketing opportunities, optimize operational efficiency, and consider diversifying sales channels to meet challenges and achieve sustainable growth. They must adapt their operational strategies to navigate the changing landscape and maintain profitability in the competitive Amazon marketplace.

01/04/2026 Logistics
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Kuaizi Dams AI Tagging Boosts Content Marketing Efficiency

Kuaizi Dams AI Tagging Boosts Content Marketing Efficiency

Kuaizi DAM+ enhances its intelligent tagging capabilities, providing in-depth insights into creative content through automated, multi-dimensional tags. This supports decision-making for secondary creation and optimization. New features include visual element and copywriting information recognition, along with user-defined tag management. Kuaizi DAM+ aims to drive creative iteration through intelligent tagging, ultimately achieving content-driven business growth. It allows users to easily search and filter assets based on automatically generated and custom tags, saving time and improving efficiency.

02/12/2026 Logistics Industry Insights
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Guide to Launching a Profitable Crossborder Ecommerce Store in 2025

Guide to Launching a Profitable Crossborder Ecommerce Store in 2025

This guide provides an in-depth analysis of cross-border e-commerce independent websites, covering their definition, characteristics, applicable scenarios, and the opportunities and challenges they will face in 2025. It offers comprehensive practical advice, from technology selection and development paths to risk prevention, helping businesses build independent brands and succeed in the global market. Key topics include a comparison of SaaS, open-source, and custom website building solutions, as well as development strategies for the cold start, growth, and maturity stages.

02/03/2026 Logistics Industry Insights
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Amazon Upgrades Fulfillment by Merchant with New Efficiency Tools

Amazon Upgrades Fulfillment by Merchant with New Efficiency Tools

Amazon FBM has received a major upgrade, introducing four key features including custom vacation settings and multi-location shipping management. These enhancements aim to improve sellers' control over the fulfillment process and inventory management efficiency. Sellers can now flexibly schedule vacations, optimize multi-warehouse layouts, accurately track logistics, and simplify inventory management. This will help reduce operating costs, enhance the buyer experience, and strengthen market competitiveness. The upgrade focuses on giving sellers more power and flexibility in managing their FBM operations.

02/12/2026 Logistics
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Amazon Sellers Bypass Category Limits to Optimize Listings

Amazon Sellers Bypass Category Limits to Optimize Listings

This article addresses the challenges Amazon sellers face when modifying product attributes, particularly the inability to directly edit non-category attributes. It provides three solutions: deleting and recreating the listing, using a bulk upload template for partial updates, and employing a custom template. Each method's steps and precautions are detailed. The article advises sellers to choose the most suitable approach based on their specific needs to improve listing quality and competitiveness. This ultimately aims to enhance product visibility and drive sales on the Amazon platform.

01/04/2026 Logistics Encyclopedia
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Guide to Automating Instagram Facebook Marketing Responses

Guide to Automating Instagram Facebook Marketing Responses

This article details six methods for setting up auto-replies on Instagram and Facebook. These include setting up away messages, adding instant replies, sharing contact information, creating frequently asked questions, building custom automation, and responding to featured comments. By strategically implementing these features, businesses can enhance customer satisfaction, seize every potential sales opportunity, and maximize the effectiveness of their social media marketing efforts. The goal is to improve customer engagement and ensure no inquiries are missed, leading to better conversion rates and brand loyalty.

01/06/2026 Logistics Encyclopedia
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OEM Manufacturing Boosts Global Trade Efficiency

OEM Manufacturing Boosts Global Trade Efficiency

This article delves into the concept, characteristics, application scenarios, and differences between OEM (Original Equipment Manufacturer) and ODM in the context of foreign trade. It offers practical advice on selecting OEM partners, aiming to help cross-border e-commerce sellers better understand and utilize the OEM model. By leveraging OEM, businesses can reduce production costs, improve supply chain efficiency, and ultimately gain a competitive edge in the global market. The analysis provides insights into optimizing sourcing strategies and navigating the complexities of custom manufacturing for international trade.

01/23/2026 Customs Knowledge
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Advanced TMS Features Cut Logistics Costs for Businesses

Advanced TMS Features Cut Logistics Costs for Businesses

A Transportation Management System (TMS) offers much more than just optimized load planning. This article delves into the value of a TMS as an ERP interface, freight payment/settlement application, complex route builder, backhaul planning tool, custom Bill of Lading generator, and performance tracking tool. It also provides ROI evaluation ideas, helping companies fully leverage the various functions of a TMS to achieve significant reductions in logistics costs. By understanding its multifaceted capabilities, businesses can unlock substantial savings and improve overall supply chain efficiency.

01/29/2026 Logistics Industry Insights
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Meta Advantage Gives Advertisers More Targeting Control

Meta Advantage Gives Advertisers More Targeting Control

This article provides an in-depth analysis of the audience control mechanisms within Meta's Advantage+ ad campaigns. By comparing the new and old settings, it reveals that Advantage+ does not fundamentally diminish the advertiser's control. Precise control over age, gender, custom audiences, lookalike audiences, and detailed targeting remains achievable through adjusted settings. The article aims to help advertisers master the new operational paths, ensuring accurate and efficient ad delivery. It demonstrates that while the interface changes, the core targeting options remain largely accessible and customizable.

02/05/2026 Logistics Industry Insights
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Amazon Sponsored Brands Boost Traffic Brand Awareness

Amazon Sponsored Brands Boost Traffic Brand Awareness

Amazon Sponsored Brands ads are a powerful tool for brand-registered sellers to enhance brand awareness and drive targeted traffic to their storefront or custom landing page. This article delves into the mechanics of Sponsored Brands, highlighting the features and benefits of its three formats: Product Collection, Store Spotlight, and Video. It provides a detailed setup guide to help you effectively manage traffic, build a dedicated brand presence, and achieve a higher return on ad spend. Leverage Sponsored Brands to create a unique brand experience and maximize your advertising ROI on Amazon.

01/16/2026 Logistics Encyclopedia
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