Amazon Sellers Face Copycat Competition Seek Solutions

Amazon Sellers Face Copycat Competition Seek Solutions

This article delves into the phenomenon of “listing hijacking” on Amazon, explaining the mechanism's essence and legal boundaries. It analyzes the multiple impacts of hijacking on sellers and proposes various effective strategies for dealing with it. The article also emphasizes the regulatory responsibilities that Amazon should bear, aiming to provide sellers with comprehensive anti-hijacking guidance and promote the healthy development of the e-commerce industry. It covers the legality, impact, and prevention of listing hijacking, offering practical advice for brand protection on the Amazon marketplace.

Amazon Tightens Rules on Freight Forwarders to Boost Seller Transparency

Amazon Tightens Rules on Freight Forwarders to Boost Seller Transparency

Amazon is cracking down on the 'Far Warehouse Near Delivery' issue by upgrading the shipment management page, improving the accuracy of appointment manifests, and severely punishing violations. Sellers can now track the warehouse entry location of their shipments through the backend, choose reputable freight forwarders, and operate in compliance to jointly build a healthy ecosystem. This aims to ensure fair competition and efficient logistics within the Amazon marketplace, promoting a more sustainable and reliable experience for both sellers and customers.

Amazon Imposes New Storage Fees Angering Sellers

Amazon Imposes New Storage Fees Angering Sellers

The core of Amazon's new storage policy lies in introducing a 'Reservation Fee Bidding' mechanism, requiring sellers to bid for extra storage space. This simplifies storage restrictions, enhancing flexibility and transparency. However, it raises concerns among sellers regarding increased costs and potential platform exploitation. Sellers need to optimize inventory management, accurately forecast sales, and flexibly adapt to the new policy. The new policy aims to better allocate storage resources, but its impact on seller profitability remains to be seen.

Amazon Sellers Boost Sales with Brand Video Ads

Amazon Sellers Boost Sales with Brand Video Ads

In the highly competitive Amazon advertising landscape, brand promotion videos are crucial for standing out. This article reveals how to leverage personalized ads, optimize video assets, and build an exceptional brand image to drive sales growth. It emphasizes key considerations such as video aspect ratio, language, event dates, and ad copy. By paying attention to these details, sellers can effectively differentiate themselves and achieve success in the competitive Amazon marketplace. The focus is on creating compelling video content that resonates with target audiences and ultimately boosts brand visibility and sales.

Ebay Expands Video Uploads for All Sellers to Drive Sales

Ebay Expands Video Uploads for All Sellers to Drive Sales

eBay has fully launched its store video feature, allowing all sellers to upload videos showcasing products and brand stories, aiming to improve user engagement and sales. Sellers can easily upload videos through Seller Hub, paying attention to video format, content, and cover image. Data-driven video marketing strategies are crucial; sellers should continuously optimize video content and marketing tactics based on data analysis results. This allows for a more effective and targeted approach to video marketing on the eBay platform.

Amazon Adds Oneclick Cart Feature to Boost BSR Sales

Amazon Adds Oneclick Cart Feature to Boost BSR Sales

Amazon's BSR (Best Seller Rank) has been updated, allowing desktop users to directly add products to their cart from the BSR list page without navigating to the product detail page. This aims to improve user experience and boost conversion rates. Sellers should pay attention to their BSR ranking and optimize their listings and keywords to adapt to these platform changes and capitalize on new sales opportunities. Focusing on BSR performance remains crucial for success on Amazon.

Amazon Sellers Urged to Prevent Ad Group Cannibalization

Amazon Sellers Urged to Prevent Ad Group Cannibalization

This article delves into the relationship between Amazon advertising portfolios, ad groups, and campaigns. It focuses on ad group setup techniques and provides campaign grouping recommendations, aiming to help sellers avoid ad group cannibalization and improve advertising efficiency. The ultimate goal is to enable sellers to achieve better sales performance during peak seasons by optimizing their advertising strategies and preventing internal competition within ad groups.

US Ecommerce Faces Shift As T86 Rule Expires Customs Tighten

US Ecommerce Faces Shift As T86 Rule Expires Customs Tighten

The cancellation of the T86 clearance model in the US has significantly impacted cross-border e-commerce logistics. This article analyzes the effects of this policy change and explores alternative solutions, such as US dedicated lines, to provide coping strategies for cross-border e-commerce sellers. It aims to help them find breakthroughs in the new market environment and mitigate the challenges posed by the policy shift, ensuring continued efficient and compliant delivery to US customers.

Amazon Sellers Adapt Strategies for Early Black Friday Surge

Amazon Sellers Adapt Strategies for Early Black Friday Surge

This article analyzes the reasons behind the small-scale sales surge experienced by Amazon sellers before Black Friday. It explains the differences in consumer culture between Black Friday and Cyber Monday in the US and discusses challenges faced by sellers, such as listing timeliness and out-of-stock risks. Furthermore, it proposes product selection strategies based on American consumer habits and offers advice on coping with the combined impact of the World Cup and the year-end shopping season. The aim is to help sellers approach the situation rationally and seize opportunities.

Walmart Launches Creator Platform for Holiday Social Commerce Push

Walmart Launches Creator Platform for Holiday Social Commerce Push

Walmart introduces "Walmart Creator," a platform empowering creators to promote Walmart products via social channels and earn commissions. The platform provides data analytics and brand campaign participation, aiming to shorten the consumer purchase journey and help Walmart succeed in the holiday shopping season. Currently in beta testing, the platform is slated for a full launch in 2023. This initiative leverages the power of social commerce and creator influence to drive sales and engagement for Walmart.