Small Businesses Gain Edge with Personalized Holiday Shopping

Small Businesses Gain Edge with Personalized Holiday Shopping

An ActiveCampaign study reveals that 84% of consumers plan to shop at small businesses during the holiday season, with nearly 60% willing to pay more for their products. Gen Z and Baby Boomers show a stronger preference for small businesses. However, trust and convenience remain challenges. Personalized experiences and social media marketing are crucial for small businesses to enhance their competitiveness during this period. They need to leverage these strategies to attract and retain customers in the face of larger competitors.

01/05/2026 Logistics Industry Insights
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Linkedboosts Export Sales Via Lead Generation

Linkedboosts Export Sales Via Lead Generation

This article delves into the application value of LinkedIn in the field of foreign trade. From the perspectives of sales and management, it elaborates on how LinkedIn helps foreign trade companies accurately acquire customers, build trust, enhance brand influence, and optimize product design. It emphasizes the importance of LinkedIn in today's foreign trade environment and encourages foreign traders to actively embrace this platform to achieve business growth. It highlights LinkedIn's potential for lead generation, relationship building, and market research within the global trade landscape.

12/29/2025 Logistics Industry Insights
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SEO Strategies Boost Export Business Sales Conversions

SEO Strategies Boost Export Business Sales Conversions

This article emphasizes that foreign trade companies should view SEO as a core website operation system aligned with business goals. It highlights the importance of strengthening website foundations, optimizing content strategies, prioritizing multilingual localization, building off-site reputation, and establishing clear conversion paths. By continuously optimizing through data-driven insights, companies can transform their official website into a stable asset for acquiring customers in overseas markets. The focus should be on a holistic approach to SEO, ensuring the website effectively attracts and converts international customers.

01/15/2026 Logistics Industry Insights
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Shippers and Carriers Strengthen LTL Partnerships for Growth

Shippers and Carriers Strengthen LTL Partnerships for Growth

In an interview, Kevin Huntsman, President of Mastio & Company, shares insightful perspectives on the Less-Than-Truckload (LTL) market and the relationships between shippers and carriers. He emphasizes that technological innovation, mutually beneficial collaboration, and sustainable development are crucial for the future of the LTL market. He suggests that companies should proactively embrace change, strengthen partnerships, and enhance the resilience and sustainability of their supply chains to collectively welcome the future of the LTL market.

01/07/2026 Logistics Industry Insights
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