Ozon Adjusts SKU Policy to Balance Inventory Breadth and Curation

Ozon Adjusts SKU Policy to Balance Inventory Breadth and Curation

Ozon's SKU policy adjustment significantly increases the SKU limit for new stores, encouraging a broader product listing approach. This presents both opportunities and challenges for sellers. While extensive product listings can rapidly expand market reach, they may also increase the risk of unauthorized product replication. High-quality sellers need to conduct thorough market analysis, monitor sales trends, develop unique sourcing strategies, strengthen brand building, and optimize customer service. Finding a balance between broad product listings and curated selections is crucial for success on the Ozon platform.

Eyewear Ecommerce Expands in Lucrative Overseas Markets

Eyewear Ecommerce Expands in Lucrative Overseas Markets

The eyewear industry has high gross profit margins but low net profit margins, making online channels a breakthrough. China's eyewear industry possesses supply chain advantages, creating opportunities for cross-border e-commerce. The independent website model facilitates brand building and differentiated operations. A data-driven strategy is crucial for success, requiring attention to market research, product selection, pricing, marketing, customer service, and supply chain management. Focusing on these elements will allow businesses to capitalize on the growing global demand for eyewear through online platforms.

Air Waybill Key to Streamlining Crossborder Ecommerce Logistics

Air Waybill Key to Streamlining Crossborder Ecommerce Logistics

This paper delves into the crucial role of Air Waybills (AWBs) in cross-border e-commerce. It comprehensively explains the concept, information contained, and query methods of AWBs, differentiating them from Bills of Lading. The paper highlights the advantages and challenges of AWB application in cross-border e-commerce. It emphasizes the importance of mastering AWB knowledge for improving logistics efficiency, reducing operational risks, and optimizing customer experience. Furthermore, it explores the future trends of digital empowerment in Air Waybills and their potential to revolutionize international logistics.

Datadriven Guide to Selecting US Air Freight Partners

Datadriven Guide to Selecting US Air Freight Partners

This article provides an in-depth analysis of the US air freight forwarding market. It evaluates key players across multiple dimensions, including overall strength, cost-effectiveness, specialized cargo handling, customer service, and industry reputation. The aim is to offer data-driven decision support for businesses selecting suitable partners. It also provides an overview of major US cargo airlines. This analysis helps businesses navigate the complexities of the US air freight market and choose the best freight forwarder for their specific needs, considering factors beyond just price.

02/03/2026 Logistics
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Air Cargo Industry Urges Shipper Support for Policy Changes

Air Cargo Industry Urges Shipper Support for Policy Changes

IATA emphasizes that the recovery of the air cargo industry requires shipper support to drive government policy optimization. Over the past decade, the air cargo industry has made significant improvements in safety, efficiency, and environmental protection, but still faces external challenges. IATA calls on shippers to actively advocate for more reasonable government policies. Simultaneously, the air cargo industry needs to optimize prices, speed, and service to win shipper trust. Digital transformation, green initiatives, and customer centricity are future development directions, requiring collaboration for mutual benefit.

Boeing 737 MAX Faces Supply Chain Hurdles in Comeback Bid

Boeing 737 MAX Faces Supply Chain Hurdles in Comeback Bid

The road to recovery for the Boeing 737 MAX is fraught with challenges. Regulatory approvals, supply chain efficiency, cost control, and rebuilding customer trust are crucial. Boeing's success hinges on its ability to integrate resources, overcome obstacles, and ensure supply chain resilience. The company must navigate a complex landscape to regain its footing in the aviation industry and restore confidence in its products. Ultimately, effective supply chain management will play a pivotal role in Boeing's ability to meet production targets and deliver aircraft on time.

Trucking Spot Rates Volumes Drop Sharply in July

Trucking Spot Rates Volumes Drop Sharply in July

In late July, the US spot truckload market experienced a decline in both rates and volumes, potentially signaling an earlier-than-usual traditional slow season. Reports indicate decreases in dry van, refrigerated, and flatbed freight volumes. Experts attribute this to a combination of factors, including economic downturn, inventory glut, and excess capacity. Logistics companies need to optimize operations, expand their customer base, and provide value-added services to address these challenges. Furthermore, embracing technological innovation and industry changes is crucial for navigating the evolving landscape.

02/04/2026 Logistics
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Shopee Malaysia Enhances Seller Rules for Efficiency

Shopee Malaysia Enhances Seller Rules for Efficiency

Shopee Malaysia adjusts its local store shipping policy, extending the cut-off time to reduce seller costs and improve operational efficiency. A transition period is provided, but the Fast Handover Rate assessment remains unchanged. This indicates Shopee's shift towards refined operations, requiring sellers to enhance their overall competitiveness. The policy change aims to streamline the fulfillment process and improve customer satisfaction by allowing sellers more time to prepare orders. This move suggests a strategic focus on optimizing the seller experience within the Malaysian market.

02/05/2026 Logistics
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B2B Foreign Trade Sites Boost Growth with Digital Marketing

B2B Foreign Trade Sites Boost Growth with Digital Marketing

This training focuses on digital marketing for foreign trade independent websites. It proposes strategies such as building a multi-layered value system, multi-language coverage of industry terminology + SEO optimization of technical documentation, and scenario-based case studies for technical documentation. It also innovatively introduces a real-time online engineer function, aiming to help foreign trade companies improve traffic, conversion rates, and customer satisfaction, ultimately achieving digital transformation. This comprehensive approach empowers businesses to thrive in the digital landscape and enhance their global competitiveness.

SEO and SEM Drive Export Growth in Global Trade

SEO and SEM Drive Export Growth in Global Trade

Google SEO and SEM synergy is a multiplier for foreign trade growth. SEO builds a long-term traffic foundation, while SEM achieves precise and rapid customer acquisition. Combining the two enhances both brand awareness and conversion rates. Case studies demonstrate that this dual-engine approach can significantly improve website rankings and inquiry volume, making it an efficient strategy for foreign trade promotion. By leveraging both organic and paid search, businesses can maximize their online visibility and attract qualified leads, ultimately driving sales and expanding their global reach.