Kwai Advertising Guide Outlines Six Key Promotion Goals

Kwai Advertising Guide Outlines Six Key Promotion Goals

This article provides a detailed analysis of the six key promotion objectives on the Kuaishou advertising platform: Brand Awareness, Traffic Acquisition, App Installation, Video Views, Conversions, and Engagement. Selecting the appropriate promotion objective is crucial for maximizing advertising effectiveness, catering to different types of advertisers and marketing needs. This helps sellers achieve brand growth and sales conversions on the Kuaishou platform.

01/21/2026 Customs Knowledge
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Guide to Optimizing Kwai Ads with Geo and Language Targeting

Guide to Optimizing Kwai Ads with Geo and Language Targeting

This article provides an in-depth analysis of Kwai Ads' geo-targeting and language targeting settings, offering detailed operational guidance and optimization suggestions. Through precise targeting, advertisers can effectively improve ad efficiency, reduce costs, and achieve higher conversion rates. Data-driven optimization strategies are key to continuously improving advertising performance. The guide covers practical steps and best practices to leverage these features for maximizing ROI on the Kwai platform.

01/21/2026 Customs Knowledge
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Amazon UK Sellers Face Authentication Code Hurdle

Amazon UK Sellers Face Authentication Code Hurdle

Unblocking your Amazon UK store requires careful attention to the Authentication Code. This security code, issued by Companies House to UK companies, is crucial for verifying company identity. Its absence can hinder the store unblocking process, so it's essential to safeguard it. This code confirms the legitimacy of your business to Amazon and is a key component in resolving account suspensions related to verification issues. Ensure you have this code readily available when appealing account restrictions.

01/21/2026 Customs Knowledge
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Amazon UK Sellers Face FHDDS Rules Without VAT

Amazon UK Sellers Face FHDDS Rules Without VAT

With the impending implementation of new FHDDS compliance regulations on Amazon UK, this document addresses solutions for sellers without a VAT number. It proposes leveraging third-party VAT numbers and registering a temporary EORI number. Additionally, it introduces auxiliary services to enhance company authenticity. The aim is to assist sellers in achieving seamless compliance and ensuring the smooth operation of their business on Amazon UK, mitigating potential disruptions caused by the new regulations.

01/21/2026 Customs Knowledge
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China Simplifies Tourist Visa Process for Malaysians

China Simplifies Tourist Visa Process for Malaysians

This article provides a comprehensive visa guide for Malaysian citizens planning to travel to China. It covers essential aspects such as visa fees, application procedures, required documents, and important considerations. Furthermore, it addresses frequently asked questions to help you easily plan your trip to China. This guide aims to simplify the visa application process and ensure a smooth and enjoyable travel experience for Malaysian citizens visiting China.

01/26/2026 Customs Knowledge
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Gambia Revenue Authority Boosts Project Management for Modernization

Gambia Revenue Authority Boosts Project Management for Modernization

The Gambia Revenue Authority, with support from the WCO-Sweden Cooperation Programme (OMD-MADAO), has successfully developed a project management methodology to improve the efficiency of reform and modernization projects. This methodology covers all phases of the project lifecycle and is expected to be officially approved and fully implemented in September. It aims to establish an efficient and standardized project management system within the Gambia Revenue Authority and serve as a model for other developing countries. The initiative will enhance the GRA's ability to effectively manage and execute strategic projects.

01/26/2026 Customs Knowledge
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Global Ecommerce Declaration Signals New Growth Era

Global Ecommerce Declaration Signals New Growth Era

The inaugural Global Cross-border E-commerce Conference was held in Beijing, bringing together global experts to discuss the trends and challenges of cross-border e-commerce development. The conference adopted the 'Beijing Declaration,' providing guidance for future development. It emphasized international cooperation, standardization, and SME empowerment, aiming to build a secure, convenient, and inclusive cross-border e-commerce ecosystem and promote sustainable global trade growth. The declaration highlights the importance of collaboration in addressing regulatory hurdles and fostering consumer trust in the digital marketplace.

01/26/2026 Customs Knowledge
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New Russia Export Rules for Readytoeat Foods Explained

New Russia Export Rules for Readytoeat Foods Explained

Russia is implementing new regulations for ready-to-eat food, imposing stricter requirements on product identification, packaging labeling, and microbiological contamination control. This guideline is expected to become mandatory contractual terms starting in 2026. Cross-border e-commerce sellers need to pay close attention to ensure their products comply with Russian standards to avoid export obstacles. Compliance with these new regulations is crucial for maintaining access to the Russian market and preventing potential disruptions to supply chains.

01/26/2026 Customs Knowledge
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US Considers Xinjiang Product Ban Threatening Supply Chains

US Considers Xinjiang Product Ban Threatening Supply Chains

The US Senate passed a bill aiming to comprehensively ban imports from Xinjiang, China, based on a "presumption of guilt" principle. This impacts not only cotton and tomatoes but the entire supply chain. The bill is expected to pass the House and be signed by Biden. Businesses must immediately assess risks, reshape supply chains, and address the challenges posed by rising trade protectionism. The ban will force companies to provide clear and convincing evidence that their products are not made with forced labor, placing a significant burden on due diligence and compliance.

01/26/2026 Customs Knowledge
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Uschina Trade Thaw Boosts Crossborder Ecommerce Growth

Uschina Trade Thaw Boosts Crossborder Ecommerce Growth

Following US-China talks, the US has suspended imposing high tariffs on Chinese goods, creating opportunities for stable growth in cross-border e-commerce. Businesses should seize the pricing and supply chain flexibility offered by the tariff reprieve. Utilizing tools like cross-border e-commerce ERP systems can enhance operational efficiency, enabling refined management and data-driven decision-making. This will allow businesses to develop steadily in a complex and ever-changing international trade environment.

01/26/2026 Customs Knowledge
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