Air Cargo Firms Adopt Datadriven Strategies for Market Growth

Air Cargo Firms Adopt Datadriven Strategies for Market Growth

IATA Consulting provides air cargo strategy and forecasting services. We help companies understand the market, develop strategies, and achieve business growth through precise data analysis, optimized product portfolios, improved operational efficiency, and ensured regulatory compliance. Leveraging authoritative data and industry insights, we offer a one-stop solution to achieve excellence in air cargo. Our services empower businesses to make informed decisions and optimize their performance in the dynamic air cargo market.

01/07/2026 Logistics Industry Insights
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Email Marketing Boosts Affiliate Program Conversions

Email Marketing Boosts Affiliate Program Conversions

Email plays a crucial role in affiliate marketing. Effective communication, content empowerment, providing practical tools, and sharing expertise enhance affiliate partners' marketing capabilities, leading to a win-win situation for both the brand and its partners. The success of affiliate marketing lies in mutual trust and shared growth. Email marketing helps nurture these relationships, ensuring affiliates are well-equipped to promote products and services effectively, ultimately driving sales and brand awareness.

01/06/2026 Logistics Encyclopedia
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Douyin Shops Boost Sales with Strategic Category Influencer Picks

Douyin Shops Boost Sales with Strategic Category Influencer Picks

This paper delves into the profitability challenges faced by TikTok Shops, highlighting category selection, product selection strategy, and influencer collaboration as crucial factors. By accurately positioning the category, carefully selecting high-quality products, and effectively leveraging influencer resources, businesses can overcome bottlenecks and improve store performance. The key is to focus on strategic product choices and partnerships to drive sales and increase overall profitability within the TikTok Shop ecosystem.

01/06/2026 Logistics Industry Insights
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Amazon Sellers Boost Sales With Optimized Product Videos

Amazon Sellers Boost Sales With Optimized Product Videos

Amazon product videos can boost conversion rates and lower PPC costs. By optimizing video content and distribution channels, you can effectively increase product sales. Focusing on compelling visuals, clear messaging, and a strong call to action is crucial. Strategic placement on the product detail page and relevant advertising campaigns maximizes visibility. A well-executed product video can significantly improve customer engagement and drive higher sales volume on Amazon.

01/06/2026 Logistics Encyclopedia
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OZON Sellers Guide Pricing Strategies for Success

OZON Sellers Guide Pricing Strategies for Success

This article provides a detailed interpretation of OZON's e-commerce platform product pricing regulations, including the setting of original and current prices, minimum and maximum price limits, and control of price change ranges. It aims to help sellers avoid pricing risks, ensure smooth product sales, and improve operational efficiency. Understanding these guidelines is crucial for navigating the OZON marketplace and maximizing profitability while staying compliant with platform rules.

01/06/2026 Logistics Encyclopedia
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Shopee Faces Layoffs Stock Drop Amid Southeast Asia Struggles

Shopee Faces Layoffs Stock Drop Amid Southeast Asia Struggles

Shopee is facing challenges like layoffs and plummeting stock prices, raising concerns about its future. This article delves into the root causes of Shopee's crisis and provides sellers with survival strategies, including refined operations, adapting to platform development, and localized operations. It aims to help sellers break through Shopee's 'winter' and achieve a turnaround, offering guidance on navigating the current difficulties and maximizing opportunities in the Southeast Asian e-commerce landscape.

01/06/2026 Logistics Industry Insights
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Middle East Ecommerce Surges As Digital Payments Rise

Middle East Ecommerce Surges As Digital Payments Rise

Checkout.com's latest report reveals a high-growth phase for the e-commerce market in the Middle East and North Africa (MENA). 91% of consumers are frequent online shoppers, with a significant preference for digital payments. The rise of Buy Now, Pay Later (BNPL) and social commerce is also evident. Merchants need to keep pace with these trends and innovate their products and services to seize opportunities and succeed in the market.

01/06/2026 Logistics Industry Insights
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Gatwick Airport A Guide to Londons Secondary Travel Hub

Gatwick Airport A Guide to Londons Secondary Travel Hub

This article provides a comprehensive overview of Gatwick Airport, covering its IATA code (LGW), ICAO code (EGKK), geographical location, useful links (official website, Wikipedia), and airport charts. It aims to serve as a detailed flight guide for both travelers and pilots. The information presented includes key identifiers and resources to facilitate navigation and understanding of the airport's operations and facilities, making it a valuable resource for anyone interacting with Gatwick Airport.

01/06/2026 Airport Codes
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SE Asia Ecommerce Traffic Slips Can Independents Revive Growth

SE Asia Ecommerce Traffic Slips Can Independents Revive Growth

Southeast Asia's e-commerce market faces declining traffic, making independent websites a new option. Sellers need to focus on product selection and traffic acquisition, understand market demands, and leverage social media marketing. Localization, mobile optimization, logistics, and customer service are crucial for success. Building a strong brand presence and offering unique value propositions are also important to stand out in the competitive landscape and attract loyal customers in the long run.

01/06/2026 Logistics Industry Insights
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Amazon Tightens Rules on Freight Forwarding to Curb Distant Warehousing

Amazon Tightens Rules on Freight Forwarding to Curb Distant Warehousing

Amazon is cracking down on freight forwarders' non-compliant practices like 'distant warehousing, near delivery' to regulate the market and protect seller rights. Sellers should choose reputable freight forwarders, carefully verify shipping costs, track shipments, and strengthen risk control awareness to avoid potential risks. This ensures safe and timely delivery, preventing financial losses and account risks. Compliance with Amazon's policies is crucial for maintaining a healthy business and avoiding penalties.

01/06/2026 Logistics Industry Insights
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