Google Ads Should Brands Use Search Partners

Google Ads Should Brands Use Search Partners

In Google Ads, selecting "Search Network Partners" expands ad reach to platforms like YouTube. It's recommended to A/B test this setting to determine its effectiveness. Monitor performance and optimize based on the results to maximize return on investment. This allows you to understand if the expanded reach translates into valuable conversions and improved campaign performance compared to targeting only Google Search.

Ecommerce Firms Face Rising Malicious Complaints in Peak Season

Ecommerce Firms Face Rising Malicious Complaints in Peak Season

A new type of malicious complaint has emerged in cross-border e-commerce: registering domain names and then posing as the brand owner to extort sellers. It is recommended to register trademarks, file records, purchase domain names to build websites, and mark copyrights for prevention. If faced with malicious complaints, sellers can file a countersuit and provide evidence to protect their rights. This includes demonstrating legitimate sourcing and usage of the brand. Proactive measures and diligent record-keeping are crucial for mitigating the risk of such scams and protecting brand reputation.

EU Compliance Guide for Amazon Sellers Tackles AR Challenges

EU Compliance Guide for Amazon Sellers Tackles AR Challenges

This article focuses on the 'EU Representative' compliance issue faced by Amazon sellers under EU regulations. It delves into the origin, importance, and coping strategies of the 'EU Representative' system. Addressing product delistings due to 'missing EU Representative information,' it provides detailed solutions and offers an EU seller compliance checklist. The aim is to help sellers resolve crises, reshape compliant operations, and succeed in the EU market. This guide provides actionable insights to navigate the complexities of EU regulations and ensure continued sales within the European Union.

China Eases Exportimport Rules for Businesses to Expand Globally

China Eases Exportimport Rules for Businesses to Expand Globally

Struggling with intense domestic market competition? This article provides a detailed explanation of import and export rights, including the concept, application requirements, procedures, and benefits. It helps you easily unlock the international market and achieve business growth. Seize the opportunity and let your company shine on the global economic stage! Learn how to navigate the process and leverage the advantages of direct international trade for increased profitability and market diversification. Expand your horizons and explore new possibilities for your business.

France to Ban PFAS in Select Products by 2026

France to Ban PFAS in Select Products by 2026

France will ban the import and sale of specific products containing PFAS from January 2026, primarily affecting cosmetics, ski wax, and textiles. The EU and the US are also strengthening PFAS regulations. Cross-border e-commerce sellers should promptly understand policy changes, seek alternative materials, and obtain supplier certifications to ensure compliance with local regulations and industry standards. This proactive approach is crucial for navigating the evolving landscape of PFAS restrictions and maintaining market access in France and beyond.

Global Trade Firms Adopt Riskproof Strategies for Crossborder Growth

Global Trade Firms Adopt Riskproof Strategies for Crossborder Growth

Cross-border trade disputes are frequent, requiring companies to build a robust risk prevention and control system. This analysis offers solutions from three perspectives: prevention, response, and future outlook. It emphasizes the importance of contract management and international commercial arbitration. The analysis also advises companies to remain calm and seek professional legal assistance when disputes arise. Looking ahead, the integration of law and technology will bring new opportunities for dispute resolution. Companies should proactively manage risks and be prepared to navigate the complexities of international trade law.

Guide to Costeffective Shipping to Hong Kong

Guide to Costeffective Shipping to Hong Kong

This article provides a comprehensive guide for sending packages to Hong Kong, covering the selection of courier companies, cost estimation, package preparation, filling out shipping forms, understanding import regulations, and tracking status. It ensures that your package arrives at its destination smoothly while avoiding potential issues and costs.

Shipping Industry Grapples With Missing Cargo and Delivery Errors

Shipping Industry Grapples With Missing Cargo and Delivery Errors

Facing cargo shortages, abandoned goods, or unclear destination port information? This article gathers freight forwarding experience to provide solutions for original pre-entry documents. It recommends clearly specifying destination port agent information in confirmation documents. This helps ensure efficient operation of foreign trade logistics by addressing potential issues proactively and improving communication throughout the shipping process. By implementing these measures, businesses can mitigate risks and streamline their export procedures.

Beginners Guide to Avoiding Freight Forwarding Mistakes

Beginners Guide to Avoiding Freight Forwarding Mistakes

This article shares common challenges faced by newcomers in freight forwarding, covering topics like contract negotiation, telex release procedures, container booking strategies, and obtaining pre-entry/release notes. It aims to help new professionals quickly understand industry rules, avoid common pitfalls, and improve their work efficiency within 100 words.