Naver Shopping Ads See Higher ROI with Keyword Optimization

Naver Shopping Ads See Higher ROI with Keyword Optimization

This article details how to leverage the negative keyword function in Naver Shopping Search Ads to analyze keyword click data. By accessing the ad management system, locating the target ad group, viewing detailed information, and analyzing keyword impressions, clicks, and costs, cross-border e-commerce sellers can effectively identify high-click, low-conversion keywords. Excluding these keywords allows for optimized ad spending and improved advertising effectiveness. This process helps maximize return on investment by focusing on keywords that drive actual sales rather than just clicks.

12/31/2025 Logistics Encyclopedia
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Amazon Sellers Struggle with Rising Return Rates

Amazon Sellers Struggle with Rising Return Rates

This article reviews a failed Amazon product selection case study involving evaporative coolers. It analyzes the reasons behind the high return rate and summarizes key points to consider during the product selection process, aiming to help readers avoid similar mistakes and improve selection success. Core lessons include: conducting in-depth research, signing detailed contracts, accurately estimating return rates, and strengthening overseas warehouse management. By learning from this example, sellers can make more informed decisions and reduce the risk of costly failures in their product selection strategies.

12/31/2025 Logistics Industry Insights
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Xiaohongshu Unveils Five Strategies for Targeted Traffic Growth

Xiaohongshu Unveils Five Strategies for Targeted Traffic Growth

This article delves into traffic acquisition strategies on Xiaohongshu, addressing its strict control mechanisms. It proposes five safe methods for traffic generation: text obfuscation, image embedding, fan group management, small account diversion, and collection folder traffic. The importance of content quality and refined operation is emphasized, helping marketers achieve targeted customer acquisition on Xiaohongshu. By focusing on these strategies, users can navigate the platform's restrictions and effectively attract their desired audience while adhering to the community guidelines. This approach aims to maximize reach and conversion rates.

12/30/2025 Logistics Industry Insights
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Crossborder Ecommerce Faces Shipping Risks

Crossborder Ecommerce Faces Shipping Risks

While convenient, cross-border e-commerce "DDP (Delivered Duty Paid)" services can harbor risks such as under-declaration and freight forwarder failures due to low prices. Sellers should strengthen due diligence on freight forwarder qualifications, be wary of low-price traps, and choose compliant services. Freight forwarding companies need to strengthen management, optimize supply chains, enhance competitiveness, and operate in compliance. Prioritizing legitimate practices over seemingly cheaper options is crucial for sustainable growth and avoiding potential legal and financial repercussions in the long run.

12/30/2025 Logistics Industry Insights
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Amazon Adjusts Storage Fees Urges Sellers to Adapt

Amazon Adjusts Storage Fees Urges Sellers to Adapt

Amazon's storage policy may undergo significant changes, with paid storage becoming a reality. Sellers facing storage limitations and expansion difficulties are exploring overseas warehouses and AWD solutions. In response to the new policy, sellers should closely monitor policy trends, optimize inventory management, improve IPI scores, effectively utilize overseas warehouses and AWD, refine operations, actively participate in bidding, and diversify their development to meet the challenges. They need to pay close attention to the details of the policy and adjust their strategies accordingly to maintain profitability and competitiveness.

12/30/2025 Warehousing
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Automation Eases Warehouse Inventory Challenges

Automation Eases Warehouse Inventory Challenges

This paper explores the challenges facing the logistics industry, emphasizing the crucial role of automation in addressing them, particularly in inventory management. The article highlights Corvus Robotics' automation solutions and analyzes their advantages, including improved efficiency, reduced costs, and increased accuracy. Ultimately, the paper calls on logistics companies to embrace automation to succeed in the future. This transformation is essential for staying competitive and optimizing operations in a rapidly evolving landscape. Adoption of these technologies will enable businesses to streamline processes and enhance overall performance.

01/07/2026 Logistics Industry Insights
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AI Automation Transforms Warehousing and Logistics Industry

AI Automation Transforms Warehousing and Logistics Industry

Artificial intelligence, robotics, and Warehouse Management Systems (WMS) are rapidly reshaping logistics operations. This paper delves into the application, advantages, and challenges of automation technologies in logistics. It proposes implementation strategies and explores future development trends, emphasizing the importance for logistics companies to actively embrace automation. By building a smarter, more efficient, and sustainable logistics system, companies can maintain a competitive edge in the evolving landscape. The integration of these technologies is crucial for optimizing processes and achieving long-term success in the industry.

01/07/2026 Logistics Industry Insights
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Airlines Leverage Data Analytics to Transform Air Travel

Airlines Leverage Data Analytics to Transform Air Travel

The aviation data analytics market is booming as airlines face strategic reshaping in the post-pandemic era. This article explores the applications of data analytics in revenue management, route planning, predictive maintenance, and more. It emphasizes the importance of new data sources and integrated data platforms. By partnering with data experts, airlines can unlock insights, optimize operations, and stay ahead in a competitive market. Data-driven decision making is crucial for airlines to improve efficiency, enhance customer experience and maximize profitability in the evolving aviation landscape.

01/07/2026 Airlines
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Aviation Data Transforms Airport Car Rental Market

Aviation Data Transforms Airport Car Rental Market

This paper delves into how aviation data is reshaping the airport car rental industry by optimizing operations, enhancing customer experience, and driving innovation. It analyzes the application of aviation data in inventory management, demand forecasting, and personalized services. The paper also explores industry trends such as shared mobility, coopetition, and sustainable development, revealing a data-driven future. Aviation data empowers car rental companies to better understand customer travel patterns, predict demand fluctuations, and offer tailored solutions, ultimately leading to increased efficiency and customer satisfaction.

01/07/2026 Logistics Industry Insights
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Global Airport Slot Challenges Persist Amid Pandemic Recovery IATA

Global Airport Slot Challenges Persist Amid Pandemic Recovery IATA

Lara Maughan, Head of Worldwide Airport Slots at IATA, discusses the impact of airport slots on airline operations and the challenges of slot management during the pandemic. She emphasizes the importance of transparent and efficient slot allocation mechanisms for the recovery of the aviation industry. Balancing the need for airline flexibility with the optimal utilization of airport slot resources is highlighted as a key issue. The discussion underscores the complexities of managing airport capacity and ensuring fair access for airlines in a constantly evolving environment.

01/07/2026 Logistics Industry Insights
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