Amazon Sellers Cut Ad Costs 63 Boost Orders 242 with Data Strategies

Amazon Sellers Cut Ad Costs 63 Boost Orders 242 with Data Strategies

This article delves into how an Amazon seller significantly reduced ACOS and boosted order volume using a data-driven advertising optimization strategy. By setting clear KPIs, conducting meticulous data analysis, implementing personalized optimization strategies, and leveraging automation tools, the seller successfully decreased ACOS by 63% and increased order volume by 242%. This case study provides valuable practical experience and actionable insights for other Amazon sellers looking to improve their advertising performance and achieve similar results through data-informed decision-making.

01/16/2026 Logistics Industry Insights
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CMA CGM Sells APL Terminals to Cut Debt Focus on Core Routes

CMA CGM Sells APL Terminals to Cut Debt Focus on Core Routes

CMA CGM's sale of APL Terminals aims to optimize its debt structure, focus on core business, and synergize with the Ocean Alliance to reduce route redundancy. This move will impact the competitive landscape of the shipping market, trigger a battle for terminal assets, and potentially accelerate industry consolidation. While CMA CGM remains a significant port operator, it will continue to adjust its strategy to address market challenges. The sale represents a significant strategic shift for the company, impacting its port operations and financial standing. The long-term effects on the shipping industry remain to be seen.

01/28/2026 Logistics
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Customs Declaration Process and Required Documents Under Three Modes of Clearance in Shanghai

Customs Declaration Process and Required Documents Under Three Modes of Clearance in Shanghai

This article discusses the customs clearance processes under three customs clearance models in Shanghai: local customs declaration and release, local customs declaration with port release, and regional integrated customs clearance. Each model involves different operational steps and required documents. Enterprises need to prepare relevant materials based on their actual situation to ensure smooth customs clearance.

07/18/2025 Logistics Encyclopedia
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Guangzhou Garment Exporters Face Challenges Trucking to Aldan

Guangzhou Garment Exporters Face Challenges Trucking to Aldan

This paper analyzes the key aspects of road freight from Guangzhou to Aldan, Russia, using a specific apparel shipment as a case study. It examines factors such as transportation time, costs, customs clearance procedures, and cargo security. The aim is to provide a reference for businesses interested in exploring the Russian market by highlighting the challenges and considerations involved in this specific route.

08/21/2025 Logistics
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Kerteh Airport Key to Terengganus Air Transport Growth

Kerteh Airport Key to Terengganus Air Transport Growth

This report provides detailed information about Kerteh Airport (KTE) in Terengganu, Malaysia, including its airport code, geographical location, time zone, and its status as a non-customs airport. The report highlights the airport's significant role in connecting Terengganu with the outside world, particularly in serving the local petrochemical industry. It emphasizes the airport's importance for transportation and logistics within the region.

09/29/2025 Airport Codes
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Core Functions and Services of International Freight Forwarding

Core Functions and Services of International Freight Forwarding

International freight forwarding plays a crucial role in global logistics, mainly representing shippers and consignees while assisting in various stages of cargo transportation. Services include selecting transportation methods, booking cargo, handling bills of lading, customs clearance, payment processing, and real-time notifications. Additionally, forwarders perform multimodal transport functions and offer value-added services such as cargo supervision and special goods transportation.

07/18/2025 Logistics Encyclopedia
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Air Freight Price Breakdown from Nanjing to Munich

Air Freight Price Breakdown from Nanjing to Munich

This article provides detailed information on air freight pricing and flight schedules from Nanjing to Munich. Lufthansa flight LH727 operates weekly, transferring from Nanjing via Shanghai to Munich with a transit time of approximately 6 hours and 40 minutes. The rates include fuel and security fees, but do not cover additional costs such as customs clearance, which businesses should consider when budgeting.

07/22/2025 Logistics
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Guide Shipping Toys to Italy for Ecommerce Sellers

Guide Shipping Toys to Italy for Ecommerce Sellers

This article offers a comprehensive guide for independent website sellers on shipping toys to Italy. It covers aspects such as choosing the right cross-border e-commerce platform, matching toy types with suitable logistics channels, balancing price and delivery time, customs clearance considerations, packaging and insurance, and return processing. The aim is to help sellers efficiently and safely expand into the Italian market.

01/26/2026 Logistics
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Chongqing Expands Secure Shipping Routes to Thailand

Chongqing Expands Secure Shipping Routes to Thailand

The Chongqing-Thailand shipping line offers customized, professional, and transparent cross-border logistics services. It covers LCL, FCL, and oversized cargo transportation, as well as value-added services such as loading, unloading, warehousing, and customs clearance. The transit time is typically 15-30 days. With reasonable and transparent pricing, it is committed to providing customers with efficient, safe, and convenient sea freight solutions.

02/02/2026 Logistics
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Amazon Walmart Face Customs and Warehouse Logistical Challenges

Amazon Walmart Face Customs and Warehouse Logistical Challenges

This article provides an in-depth analysis of the latest delivery status concerning U.S. customs inspections and ports, discussing the challenges and strategies faced by Amazon and Walmart. It emphasizes critical issues related to cargo inquiries, dock conditions, and delivery scheduling, aimed at helping businesses optimize their logistics operations.

08/04/2025 Logistics
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